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All Journal Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen AdBispreneur Jurnal Manajemen & Keuangan Jurnal Riset Pendidikan Ekonomi JRB-Jurnal Riset Bisnis JURNAL PEMASARAN KOMPETITIF JEMMA | Journal of Economic, Management and Accounting SULUH: Jurnal Abdimas Ilomata International Journal of Management Jurnal Akuntansi dan Manajemen Ilomata International Journal of Management Journal Of Business, Finance, and Economics (JBFE) Innovative: Journal Of Social Science Research DEDIKASI : Jurnal Pengabdian Kepada Masyarakat
Erwin Permana
Fakultas Ekonomi Dan Bisnis Universitas Pancasila
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Riset Pendidikan Ekonomi

 1 
Analisis strategi bisnis menggunakan digital marketing pada UMKM pasca pandemi covid-19 Muhammad Farhan Rizky; Erwin Permana
Jurnal Riset Pendidikan Ekonomi Vol. 7 No. 2 (2022): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v7i2.6820

Abstract

Studies on business strategy analysis using digital marketing are quite a lot done for large company loci. But the study of business strategy analysis using digital marketing for MSMEs is still growing. This study aims to analyze business strategies using digital marketing for MSMEs after the COVID-19 pandemic. The research was conducted with a descriptive qualitative approach. The data was obtained through searching and observing various digital applications related to MSME marketing. The results showed that in the post-covid-19 pandemic, there was a habit of people who like to shop online and a business strategy was needed to deal with this and to maintain the existence of MSMEs. with digital marketing. Business strategies can be implemented in post-pandemic MSMEs as a digitalization strategy using digital marketing, by applying search engine marketing, digital content marketing, Pay-per-click Ads, to influencer marketing. Although the pandemic has begun to end, it is believed that the use of digital media will not decrease
Peran start up untuk pengembangan kewirausahaan mahasiswa pasca pandemi covid 19 di Indonesia Okky Ferdiansyah; Erwin Permana
Jurnal Riset Pendidikan Ekonomi Vol. 7 No. 2 (2022): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v7i2.6828

Abstract

Start-ups have become an important part of the business development of young entrepreneurs. There is enough evidence to show that young entrepreneurs are successful with the start-ups they build. The Covid-19 pandemic has caused massive digital use in life. This reality is increasingly providing greater opportunities for young entrepreneurs to do business by building start-ups. Even though the pandemic is almost over, it is believed that the massive use of digital media will not decrease. This study aims to analyze the role of start-ups for the development of student entrepreneurship after the COVID-19 pandemic in Indonesia. The research was conducted with a descriptive qualitative approach. The data was obtained through observation and searching on various digital media platforms and official websites related to student entrepreneurship. The results showed that the role of start-ups during the pandemic for the development of student entrepreneurship was very beneficial, due to the assistance of various platforms or media that could be used to develop the business of student entrepreneurs. Thus, the role of start-ups is the main factor, it is important that these business ideas arise from problems that have been experienced by the Indonesian people, so that from these problems emerge creative solutions so that they are developed by startup business people into a value that can help solve problems and also meet community needs
Strategi pemasaran digital scarlett whitening Atika Dian Puspita; Devi Desrianti; Nur Anisa Amania; Erwin Permana
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8352

Abstract

The current development of various marketing media means that business actors must be able to execute marketing strategies in various media channels, both directly and digitally. One product that utilizes all communication channels to market its products is Scarlett Whitening. Although it is classified as a new brand, it is already quite popular among Indonesian people. This study aims to analyze the digital marketing strategy for Scarlett Whitening products. The research was conducted with a descriptive qualitative approach. Research data uses primary data and secondary data. Data is collected by making observations while secondary data comes from the results of searching data in various popular and official databases, as well as scientific publications. The results of the study concluded that there were four main digital strategies carried out by the company, namely Collaboration with Influencers, providing Platforms and marketing on various marketplaces such as Lazada, Tokopedia, Tiktok Shop and Shopee, making brand ambassadors not only local but also foreign actors who have many fans and implementing promotional strategies such as flash sales, promos in the form of Scarlett Whitening beauty product packages and discounts. This research suggests carrying out marketing innovations in addition to maintaining existing digital marketing strategies. The marketing innovation carried out is collaborative marketing with various well-known products. If this research examines marketing strategy in general, then for future researchers this research suggests conducting research on more specific strategy analysis, for example marketing analysis using influencers. Specific research is expected to produce more in-depth results.
Analisis pemanfaatan shopee paylater sebagai alat pinjaman online di era pasca pandemic covid-19 Monabila Magelo; Tessalonika Sinaga; Erwin Permana
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8697

Abstract

Rapid developments in the digital world have penetrated various sectors including the financial sector with the emergence of financial technology (fintech). Its development accelerated when the Covid-19 pandemic occurred, thus forming the habit of online transactions. The impact of shifting people's shopping habits from face-to-face to online is due to the many conveniences offered by online retailers. Even though the pandemic is now over, the habit of online shopping persists. Consumers are also increasingly spoiled by the various business models offered by business people. One of them is the later payment offered by Shopee with the Shopee Paylater brand. This study aims to analyze the use of shopee paylater as an online loan tool in the post-Covid-19 pandemic era. The research was conducted with a qualitative approach. The data was obtained through observing various shopping patterns using the shopee paylater. Then presented in a descriptive way. The results show that the general public uses the Shopee Paylater feature at Shopee so they can still shop online with a "pay later" system. This emerged as a form of online shopping habits that had been formed during the pandemic. There are many Paylater features in other applications, but Shopee Paylater makes this feature more effective and efficient in terms of the process of creating an account right up to its implementation. The existence of discounts, insurance, promo vouchers, cashback and installments makes Shopee Paylater an advantage that is of interest to consumers. This feature is also the most trusted feature because of the minimal errors that occur from Shopee itself. It has become the most used application by the public because of its many advantages and is the best online loan tool in the post-pandemic period.
Strategi pemasaran bisnis kuliner menggunakan influencer di media sosial instagram pasca pandemi Reziyana Hardini; Mentari Iffa Nurani; Faradita Larasayu; Erwin Permana
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8718

Abstract

Competition in the culinary sector is increasingly rife, requiring business people to be able to always use marketing strategies that are relevant to the times.  One marketing strategy that has become increasingly popular lately is using influencers.  Through their influence on social media, influencers can endorse a product that is becoming increasingly popular.  An influencer will usually endorse a variety of products.  Therefore, research on influencers who endorse only one type of product has not been carried out much, in this case the Semarang lumpia product.  This study aims to analyze marketing strategies for culinary businesses using influencers on post-pandemic Instagram social media.  The study uses a descriptive qualitative approach. The research data were obtained through observation of influencer accounts that endorse Lumpia Semarang products.  To support data analysis, various supporting sources were extracted, such as publications on various official and popular sites.  The results of the study concluded that the marketing strategy carried out by one of the culinary business actors, namely lumpiasemarang.jkt, using influencers was very effective because it aroused and aroused consumer curiosity to try this culinary.  The influencers used are included in the macro influencer category such as half of the fat which is an influencer with many followers who are already popular with many groups so that they are able to popularize Lumia Semarang cuisine among Indonesian people.
Co-Authors Agung Noval Ariana Widya Ningsih Ariyo Wibowo Atika Dian Puspita Azzahra Nasyatra Sulindra Dea Nadiya Devi Desrianti Devina febryani Dhika Fauztina Dian Riskarini Faradita Larasayu Harimurthi Wulandjani Harimurti Wulandjani Herlan Iha Haryani Hatta Indra Satria Indra Satria Khalida Utami Khalishah Daniella Diana M. Nuruddin Subhan Margo Purnomo Margo Purnomo Mentari Iffa Nurani Monabila Magelo Muhammad Farhan Rizky Murthada Sinuraya Murti Widyaningsih nadila ayuning putri Najla Najla Nur Anisa Amania Nurul Hilmiyah Okky Ferdiansyah Putri Nadhilah Ratih Ayu S Reziyana Hardini Ridwan Indra Jatikusumo Rukun Santoso Salis Musta’ani Satria Yunas Setiarini Silverius Y. Soeharso Siska Fitriyani Supriadi Thalib Supriadi Thalib Suyanto Suyanto Syamsurizal - - Tessalonika Sinaga Tiolina Evi Wasi Widayadi Widarto Rachbini Wiwin Wiwin Yani Dewanthi Yuli Ardianto Yunita Fajar Sari