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All Journal Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen AdBispreneur Jurnal Manajemen & Keuangan Jurnal Riset Pendidikan Ekonomi JRB-Jurnal Riset Bisnis JURNAL PEMASARAN KOMPETITIF JEMMA | Journal of Economic, Management and Accounting SULUH: Jurnal Abdimas Ilomata International Journal of Management Jurnal Akuntansi dan Manajemen Ilomata International Journal of Management Journal Of Business, Finance, and Economics (JBFE) Innovative: Journal Of Social Science Research DEDIKASI : Jurnal Pengabdian Kepada Masyarakat
Erwin Permana
Fakultas Ekonomi Dan Bisnis Universitas Pancasila
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Journal Of Business, Finance, and Economics (JBFE)

 1 
Pemanfaatan Influencer Produk Somethinc Dalam Strategi Digital Marketing di Kalangan Masyarakat Azzahra Nasyatra Sulindra; Ariana Widya Ningsih; Ariyo Wibowo; Erwin Permana
Journal Of Business, Finance, and Economics (JBFE) Vol 3, No 2 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i2.4102

Abstract

The marketing strategy using influencers is included in one of the business strategies, namely viral marketing. Viral marketing can be interpreted as a marketing strategy that is carried out by disseminating product information or opinions to the surrounding environment by word of mouth using digital media. One of the brands that utilizes digital media platforms as a strategy to market their products is Somethinc. This study aims to analyze the use of Somethinc influencer products in digital marketing strategies among the public. The research was conducted with a qualitative approach. The data was obtained from observing the digital media used by Somethinc's products. To strengthen the observation results, searches were carried out in the official media and the results of scientific publications. The results of the study show that Somethinc uses a digital marketing strategy by utilizing influencers which is done by promoting their products or commonly called endorsements. These influencers promote on their social media accounts and then swatch or try the product directly on their skin and then review it by giving positive comments about the product. Somethinc also has several Brand Ambassadors from within the country and abroad to collaborate to help promote Somethinc products to the wider community. Suggestions for writers are to examine more deeply and comprehensively about the marketing strategy for the Somethinc brand using Viral Marketing techniques through influencers and Brand Ambassadors. 
Strategi Mempertahankan Usaha Franchise Pada Minuman Mixue di Indonesia Najla Najla; Yani Dewanthi; Erwin Permana
Journal Of Business, Finance, and Economics (JBFE) Vol 3, No 2 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i2.4099

Abstract

The franchise system provides various advantages for people who buy the system.  By using a franchise system, it can provide benefits such as a business brand, logo, marketing, production methods, brand name, and a business system that has also been built from the start.  One of the products that runs the franchise strategy to develop its business is the Mixue product. Even though it is relatively new, Mixue has experienced extraordinary development with quite high popularity. This study aims to analyze the strategy of maintaining a franchise business on Mixue drinks in Indonesia. The research was conducted with a qualitative approach.  The collection technique uses searches on various official and popular sites as well as reviews of various official publications and scientific publications on the results of scientific research.  The results of the study show that Mixue uses three strategies to maintain its business, namely producing contemporary products, low price strategy and FOMO strategy. With these three strategies, Mixue is competent enough to be able to maintain the franchise business.  In Indonesia, they also have many outlets and can keep mixue popular among ice cream or boba drink products.  Mixue is also able to compete with other companies that offer similar products at higher prices. The mixue outlet consistently applies the franchise concept as a mainstay for developing a business with very positive results. The researcher suggests Mixue business actors to develop new strategies in addition to maintaining existing strategies. The new strategy suggested is for example, business collaboration with complementary products that are well known in Indonesia, for example culinary shops that do not yet serve similar drinks, such as waroeng Special Sambal, solaria fried rice, etc.  It is suggested to further researchers to conduct an analysis on the digital marketing aspects of Mixue products.               
Strategi Mempertahankan Usaha Franchise Pada Minuman Mixue di Indonesia Najla Najla; Yani Dewanthi; Erwin Permana
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 2 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i2.4099

Abstract

The franchise system provides various advantages for people who buy the system.  By using a franchise system, it can provide benefits such as a business brand, logo, marketing, production methods, brand name, and a business system that has also been built from the start.  One of the products that runs the franchise strategy to develop its business is the Mixue product. Even though it is relatively new, Mixue has experienced extraordinary development with quite high popularity. This study aims to analyze the strategy of maintaining a franchise business on Mixue drinks in Indonesia. The research was conducted with a qualitative approach.  The collection technique uses searches on various official and popular sites as well as reviews of various official publications and scientific publications on the results of scientific research.  The results of the study show that Mixue uses three strategies to maintain its business, namely producing contemporary products, low price strategy and FOMO strategy. With these three strategies, Mixue is competent enough to be able to maintain the franchise business.  In Indonesia, they also have many outlets and can keep mixue popular among ice cream or boba drink products.  Mixue is also able to compete with other companies that offer similar products at higher prices. The mixue outlet consistently applies the franchise concept as a mainstay for developing a business with very positive results. The researcher suggests Mixue business actors to develop new strategies in addition to maintaining existing strategies. The new strategy suggested is for example, business collaboration with complementary products that are well known in Indonesia, for example culinary shops that do not yet serve similar drinks, such as waroeng Special Sambal, solaria fried rice, etc.  It is suggested to further researchers to conduct an analysis on the digital marketing aspects of Mixue products.               
Pemanfaatan Influencer Produk Somethinc Dalam Strategi Digital Marketing di Kalangan Masyarakat Azzahra Nasyatra Sulindra; Ariana Widya Ningsih; Ariyo Wibowo; Erwin Permana
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 2 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i2.4102

Abstract

The marketing strategy using influencers is included in one of the business strategies, namely viral marketing. Viral marketing can be interpreted as a marketing strategy that is carried out by disseminating product information or opinions to the surrounding environment by word of mouth using digital media. One of the brands that utilizes digital media platforms as a strategy to market their products is Somethinc. This study aims to analyze the use of Somethinc influencer products in digital marketing strategies among the public. The research was conducted with a qualitative approach. The data was obtained from observing the digital media used by Somethinc's products. To strengthen the observation results, searches were carried out in the official media and the results of scientific publications. The results of the study show that Somethinc uses a digital marketing strategy by utilizing influencers which is done by promoting their products or commonly called endorsements. These influencers promote on their social media accounts and then swatch or try the product directly on their skin and then review it by giving positive comments about the product. Somethinc also has several Brand Ambassadors from within the country and abroad to collaborate to help promote Somethinc products to the wider community. Suggestions for writers are to examine more deeply and comprehensively about the marketing strategy for the Somethinc brand using Viral Marketing techniques through influencers and Brand Ambassadors. 
Co-Authors Agung Noval Ariana Widya Ningsih Ariyo Wibowo Atika Dian Puspita Azzahra Nasyatra Sulindra Dea Nadiya Devi Desrianti Devina febryani Dhika Fauztina Dian Riskarini Faradita Larasayu Harimurthi Wulandjani Harimurti Wulandjani Herlan Iha Haryani Hatta Indra Satria Indra Satria Khalida Utami Khalishah Daniella Diana M. Nuruddin Subhan Margo Purnomo Margo Purnomo Mentari Iffa Nurani Monabila Magelo Muhammad Farhan Rizky Murthada Sinuraya Murti Widyaningsih nadila ayuning putri Najla Najla Nur Anisa Amania Nurul Hilmiyah Okky Ferdiansyah Putri Nadhilah Ratih Ayu S Reziyana Hardini Ridwan Indra Jatikusumo Rukun Santoso Salis Musta’ani Satria Yunas Setiarini Silverius Y. Soeharso Siska Fitriyani Supriadi Thalib Supriadi Thalib Suyanto Suyanto Syamsurizal - - Tessalonika Sinaga Tiolina Evi Wasi Widayadi Widarto Rachbini Wiwin Wiwin Yani Dewanthi Yuli Ardianto Yunita Fajar Sari