Claim Missing Document
Check
Articles

Found 25 Documents
Search

Peningkatan Daya Saing UKM Bakpia Eny 523 Yogyakarta Melalui Pengembangan Strategi Pemasaran dan Branding UMKM Suripto Suripto; Agus Salim; Mahrus Lutfi Adi Kurniawan; Muhammad Safar Nasir
Prosiding Seminar Nasional Pengabdian Masyarakat Vol. 3 (2025): Prosiding Seminar Nasional Pengabdian Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/psnpm.v3.266

Abstract

UKM Bakpia Eny 523 di Yogyakarta menghadapi kendala dalam memperluas pasar karena keterbatasan strategi pemasaran, lemahnya branding, dan belum adanya rencana bisnis yang sistematis. Kegiatan pengabdian ini bertujuan meningkatkan kapasitas pegawai UKM melalui pendekatan partisipatif yang menekankan pelatihan praktis dan penyusunan business plan sederhana sebagai fondasi daya saing usaha. Program dilaksanakan dalam empat sesi workshop meliputi konsep pemasaran dan penguatan merek, praktik pemasaran digital menggunakan Instagram, WhatsApp Business, dan marketplace, peningkatan pelayanan konsumen, serta strategi promosi dan penetapan harga. Evaluasi dilakukan dengan kuesioner skala Likert lima poin untuk mengukur lima dimensi utama: pemahaman pemasaran, kemampuan digital marketing, pelayanan konsumen, strategi harga, dan dampak pelatihan secara keseluruhan. Hasil menunjukkan peningkatan signifikan pada aspek pemahaman pemasaran, penguatan branding, dan kualitas pelayanan, sementara penerapan digital marketing dan strategi harga masih memerlukan pendampingan lanjutan agar lebih optimal. Temuan ini menunjukkan bahwa penguatan keterampilan praktis berbasis digital dan penyusunan rencana bisnis sederhana menjadi langkah penting dalam meningkatkan daya saing serta keberlanjutan usaha UMKM kuliner khas daerah di tengah perubahan pola konsumsi dan dinamika pasar yang semakin digital dan juga perlu dilakukan monitoring minimal selama enam bulan, mencakup evaluasi omzet, konsistensi penerapan branding, serta pelayanan konsumen.
Determinant of Macroeconomic Variables on Foreign Exchange Reserves in Indonesia Rifda Syahda Nabilah; Mahrus Lutfi Adi Kurniawan; Fitra Pasapawidya Purna
INCOME: Innovation of Economics and Management Vol. 4 No. 3 (2025): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v4i3.5636

Abstract

The research aims to analyze the influence of macroeconomic variables on foreign exchange reserves in Indonesia. This cannot be separated from the fact that the accumulation of foreign exchange reserves is very closely related to the condition of macroeconomic variables. The research uses time-series data from 2019:M01-2023:M12. The multiple linear regression approach is applied to determine the influence of the independent variable on the dependent variable in the foreign exchange reserve model. The research results show that imports, inflation and the exchange rate have a negative effect on foreign exchange reserves. An increase in these three variables will reduce foreign exchange reserves. The money supply has a positive effect on the exchange rate. The OLS approach produces BLUE regression, because the model is free from classical assumption problems. The implication of the research is that the government needs to implement an expansionary fiscal policy by increasing government spending, encouraging exports and maintaining the stability of the rupiah exchange rate against the US dollar. Stable domestic economic conditions will have an impact on increasing the accumulation of foreign exchange reserves.
The Role of Inequality in Indonesia: Does Fiscal Decentralization Matter? Nunung Zahrotul Hayat; Mahrus Lutfi Adi Kurniawan; Wing-Keung Wong
Jurnal Ekonomi dan Studi Pembangunan Vol 15, No 2 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um002v15i22023p111

Abstract

This research explores the role of inequality because inequality has long-term effects on social and economic conditions and has an impact on the decentralization process. There are two models developed in which inequality is the regressor of regional income and inequality is the regressor. The panel seemingly unrelated regression is applied to produce consistent coefficient parameters. The results of research on model 1 show that inequality has a negative effect on regional income and on model 2 shows that fiscal decentralization with government spending has a positive effect on inequality and special allocation funds have a negative effect on inequality. The implication of research is that fiscal decentralization can reduce the level of inequality if it is transferred and prioritizes poor or disadvantaged areas.
Re-examining infrastructure-led growth theory: The role of telecommunication on growth in Indonesia Aisyah Hashinatun Nithosyi; Mahrus Lutfi Adi Kurniawan; Jihad Lukis Panjawa
Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Vol 21 No 1 (2026): March 2026
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/er.v21i1.19128

Abstract

This study re-examines the infrastructure-based growth theory by assessing the contribution of telecommunications to regional economic growth in Indonesia. Panel data from 34 provinces during the period 2018–2022 were analyzed using panel data regression; Chow and Hausman tests selected the fixed effects model. The dependent variable is the log of gross regional domestic product, while the independent variables include foreign direct investment, gross fixed capital formation, labor force, number of base transceiver stations, and telecommunications network performance. The results show that base transceiver stations, telecommunications network performance, and gross fixed capital formation have a positive and significant effect, while foreign direct investment has a negative effect and labor force is insignificant. These findings confirm the importance of digital infrastructure in increasing productivity and market integration, but at the same time highlight the connectivity gap between provinces. Policies need to prioritize improving network quality and equitable development of telecommunications infrastructure in disadvantaged areas.
Pengaruh DAK, DAU, PAD, DBH, UMR & Angkatan Kerja Terhadap Belanja Modal Di Provinsi Jawa Tengah Lusmino Basia; Afriyanti Afriyanti; Mahrus Lutfi Adi Kurniawan
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.883

Abstract

— This study aims to analyze the effect of Special Allocation Fund (DAK), General Allocation Fund (DAU), Regional Original Income (PAD), Revenue Sharing Fund (DBH), Regional Minimum Wage (UMR), and Labor Force on Capital Expenditure in Central Java Province during the period 2016-2021. The main focus of this study is to evaluate how these variables affect the allocation and use of Capital Expenditure which in turn has the potential to increase the capacity and quality of regional infrastructure and support economic growth. Based on the results of the analysis, there is a significant negative effect of the variables GDP-1, GDP-2, and GDP-3 on economic growth in the short term. Direct investment has an insignificant effect on GDP in the short term. Although investment is important, the risks associated with investment, such as market risk, liquidation, interest rates, and politics, can negatively affect investment returns if not managed properly. Remittances show a significant effect on GDP in the short and long term. Remittances can increase people's income, especially for migrant worker families, which in turn can reduce poverty. However, if not managed properly, remittances can also have a negative impact. Interest rates do not show a significant impact on GDP in the short term, high interest rates can dampen consumption as borrowing becomes more expensive, which can negatively affect the economy.