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All Journal Resital: Jurnal Seni Pertunjukan (Journal of Performing Arts) JADECS (Journal of Art, Design, Art Education and Culture Studies) ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture International Research Based Education Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Multidisiplin Sahombu
Musthofa Kamal
Universitas Negeri Malang, Jln. Semarang 5 Malang - 65145, Tlp 0341-551312,
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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HUMANISM BUILDING THROUGH ARTS EDUCATION IN INDUSTRIAL ERA 4.0 Musthofa Kamal
ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture Vol 4, No 1 (2020)
Publisher : Jurusan Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.802 KB)

Abstract

In the millennial era, cloud computing technology is an information technology that plays an important role in industrial and business operations. The use of big data technology applications and IoT (Internet of Things). On the one hand, advances in information technology have helped many human activities. On the other hand, advances in information technology lead to the lifestyles of people who tend to be individualistic and cool with their own world, causing behavior that ignores the surrounding environment. Art has a great opportunity as an educational medium to re-instate a sense of humanism. Humanism education at its core has the purpose of how it can be humanized, so education is considered successful while learners can understand themselves and their environment. Through performing arts, they are trained in body language, breathing, sound, and taste. Also, as an art community, the performers are trained in cooperation, mutual respect, social sensitivity, and more. The experience of branding is expected to be a meaningful learning medium for the culprit. One of the benefits of learning activities that are integrated with the performing arts is to train a sense of humanism. Performing arts are creative arts that involve the actors to act, imagine, and reflect on individual experiences in their artistic or non-artistic activities. That is, performing arts activities are activities that require the participation of individuals intellectually, emotionally, physically, verbally, and socially. Art education can be linked to various things because it is itself a multidisciplinary activity. The range of the motion of art education not only refers to the education of aspiring artists. Art education is more than just creating and understanding art and aesthetics but uses it in the context of humanist education. Therefore, art education may be able to provide spiritual discourse, morals, and pragmatic skills that are the basis of human life and living.
TEACHING MATERIALS AND TECHNIQUES NEEDED BY FOREIGN STUDENTS IN LEARNING BAHASA INDONESIA Imam Suyitno; Gatut Susanto; Musthofa Kamal; Ary Fawzi
ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture Vol 1, No 1 (2017)
Publisher : Jurusan Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.998 KB) | DOI: 10.17977/um006v1i12017p052

Abstract

The study outlined in this article aimed to describe teaching materials and techniques needed by foreign students in learning Bahasa Indonesia. In learning BIPA, teaching materials and learningtechniques are important aspects that need to be selected and organized seriously. The characteristics and objectives of BIPA learners are the main factors that need to be considered and understood by BIPA teachers. In this case, BIPA teachers must master the pedagogical norm of BIPA learning. Understanding of pedagogical norms will lead BIPA teachers to be able to determine the materials and learning techniques in accordance with the conditions of BIPAstudents.
Contribution of Campus Theater on Multiple Intelegence Education Musthofa Kamal
International Research-Based Education Journal Vol 3, No 2 (2021)
Publisher : Faculty of Education Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um043v3i2p35-45

Abstract

Historically, theater is one of the oldest known activities. When a community will gather for a ceremonial purpose: hoping for a good game, asking for rain, or praying a long life for the new leader. Theatrical elements present in these ceremonial activities, for example, appear in singing, dancing, storytelling, and dressing up in costumes and masks of gods and animals. The actors play roles according to their respective capacities in the ceremonial activity of the ritual. 
Wayang Topeng Malangan: Sebuah Kajian Historis Sosiologis MUSTHOFA KAMAL
Resital: Jurnal Seni Pertunjukan (Journal of Performing Arts) Vol 9, No 1 (2008): Juni 2008
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/resital.v9i1.450

Abstract

Malangan Mask Dance: A Sociology History Perspective. This research represents the sociology history studyof the malangan mask puppet in Malang, East Java. Sociology history approach in this paper is used to fi nd theorigins, philosophy, distribution and function of malangan mask puppet and the form of presentation. As performanceart, mask puppet that i spread in poor areas has a close relationship with a social system that develops in itscommunity. Social system is the mechanization grown from a concept namely; a way of thinking from its society inviewing the reality of its life. Malang mask puppet presentation at the level of social function is seen as masks puppetsasked to enliven a feast. It appears that the presence of the show is a reality which is kinship and fellowship. Thereality is seen in the presence of the host, the sinoman, performance and audiences.
OPTIMALISASI VISUAL BRANDING DESTINASI WISATA KAMPUNG JAMBANGAN SURABYA MELALUI BUKU VISUAL FOTOGRAFI Wulandari, Sri; Widyasari, Widyasari; Setiawan, Bayu; Iqbal, Muhammad Raihan; Kamal, Musthofa
JADECS (Journal of Art, Design, Art Education & Cultural Studies) Vol 9, No 2 (2024): Vol 9, No 2
Publisher : Jurusan Seni dan Desain, Fakultas Sastra, Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um037v9i22024p181-194

Abstract

Destination branding is the primary focus of this study, which examines Kampung Wisata Jambangan located in Surabaya, East Java. Kampung Jambangan is a traditional area recognized for its numerous achievements, including the Kalpataru Award (2008) and the Surabaya Tourism Awards (2023). The village possesses significant potential through its flagship programs, such as hydroponics, eco printing, eco enzymes, waste bank management, and river water management. However, both domestic and international tourists remain largely unaware of Kampung Jambangan's tourism potential. This research aims to address the low visibility of Kampung Jambangan as a tourist destination by implementing visual branding through the creation of a photography-based visual book that highlights the unique visual aspects of the village. The research employs a qualitative method with a visual ethnography approach. Visual ethnography is a research method that utilizes images and visual media as primary tools for collecting, analyzing, and presenting ethnographic data. In this context, visuals serve not only as illustrations but also as key elements that enhance the understanding and depiction of social interactions and cultural contexts. Data collection techniques include interviews, observations, and literature reviews. The outcome of this study is a photography-based visual book designed to strengthen the visual identity of Kampung Jambangan, with the intention of increasing its appeal to both domestic and international tourists.
Analysis of the Influence of Digital Marketing on Consumer Loyalty in the Industry 4.0 Era Musthofa Kamal; Tiyus Martha Kurniadi; Lintang Sandy Tria Sakti; Chamariyah, Chamariyah
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of digital marketing on consumer loyalty in the Industry 4.0 era. In this context, digital marketing is defined as the use of digital technologies, such as social media, email marketing, and other online platforms, to promote products and interact with consumers. Consumer loyalty is a crucial factor for a company's long-term survival and success. The method used in this study is a literature review by collecting various relevant sources from previous research related to digital marketing and consumer loyalty. The results show that digital marketing has a positive influence on consumer loyalty, both through increasing customer satisfaction, building trust, and increasing consumer interaction and engagement. In addition, factors such as product quality, innovation, and satisfying consumer experiences also play a role in strengthening loyalty. This study contributes to companies' understanding of the importance of digital marketing in maintaining consumer loyalty in this increasingly developing era. It is hoped that companies can optimize the use of digital marketing to build better relationships and increase customer loyalty levels.
Pelatihan pembuatan visual branding berupa logo desa wisata agro Lembah Kecubung Widyasari, Widyasari; Setiawan, Bayu; Nastiti, Ratna Andriani; Kamal, Musthofa
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 6 (2025): November (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i6.34304

Abstract

Abstrak Sejalan dengan pengembangan Desa Wisata Agro Lembah Kecubung yang digagas oleh BUMDES Ki Ageng Arya, visual branding berupa logo sangat diperlukan untuk memperkenalkan potensi dan citra positif Desa Wisata Agro Lembah Kecubung kepada konsumen. Namun, pihak BUMDES Ki Ageng Arya belum memiliki wawasan dan pengetahuan terkait pembuatan logo. Berangkat dari permasalahan ini, tim Pengabdian Kepada Masyarakat dari Fakultas Arsitektur dan Desain, Universitas Pembangunan Nasional “Veteran” Jawa Timur mengadakan kegiatan pelatihan dengan topik Visual Branding Desa Wisata dengan tujuan untuk memberikan wawasan dan pendampingan dalam rangka mengoptimalkan visual branding berupa logo Desa Wisata Agro Lembah Kecubung. Kegiatan pelatihan ini terdiri dari tahap persiapan, pelaksanaan dan evaluasi, dengan menggunakan metode presentasi, diskusi dan praktik. Rangkaian kegiatan pelatihan ini adalah pemberian wawasan dan pengetahuan terkait visual branding desa wisata, diskusi penyusunan potensi Desa Wisata Agro Lembah Kecubung,  pembuatan konsep visual dan sketsa logo, praktik pembuatan logo digital. Selama kegiatan pelatihan berlangsung, peserta mengapresiasi kegiatan pelatihan ini dengan baik, memiliki semangat dan antusias dalam membut logo Desa Wisata Agro Lembah Kecubung. Peserta pelatihan juga memahami dan menyerap materi pelatihan serta aktif melakukan diskusi dua arah, sehingga respon positif ini nampak dari terciptanya logo Desa Wisata Agro Lembah Kecubung yang baru. Kata kunci: desa wisata; Lembah Kecubung; logo; visual branding Abstract In line with the development of the Agro Tourism Village of Lembah Kecubung initiated by BUMDES Ki Ageng Arya, visual branding design as a logo is considered essential to promote the village’s potential and cultivate a positive image among prospective visitors. However, BUMDES Ki Ageng Arya currently lacks sufficient insight and expertise in logo design. Responding to this issue, a Community Service Team from the Faculty of Architecture and Design, Universitas Pembangungan Nasional “Veteran” Jawa Timur, organized a training program entitled Visual Branding for Tourism Villages. The program aimed to provide knowledge and guidance in the creation of visual branding, specifically the logo for the Agro Tourism Village of Lembah Kecubung. The training activities encompassed three stages: preparation, implementation and evaluation, employing methods such as presentations, group discussions and hands-on practice. The series of activities included: delivering conceptual knowledge on visual branding for tourism villages, facilitating discussions to identify the unique potentials of Lembah Kecubung, developing visual concepts and logo sketches and practicing digital logo design. Throughout the training, participants showed high levels of enthusiasm and appreciation for the program. The actively engaged in the learning process, absorbed the material effectively and participated in two-way discussions. This positive response was reflected in the successful design of a new logo for the Agro Tourism Village of Lembah Kecubung. Keywords: tourism village; Lembah Kecubung; logo, tourism village; visual branding
Co-Authors Ary Fawzi, Ary Bayu Setiawan Chamariyah, Chamariyah Gatut Susanto Imam Suyitno Iqbal, Muhammad Raihan Lintang Sandy Tria Sakti Nastiti, Ratna Andriani Tiyus Martha Kurniadi Widyasari Widyasari, Widyasari Wulandari, Sri