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PERSEPSI DAN SIKAP IBU TERHADAP KLAIM GIZI DALAM IKLAN SUSU FORMULA LANJUTAN ANAK USIA PRASEKOLAH DAN HUBUNGANNYA DENGAN KEPUTUSAN PEMBELIAN Inna Kurnia Hidayat; Ujang Sumarwan; Lilik Noor Yuliati
Jurnal Ilmu Keluarga dan Konsumen Vol. 2 No. 1 (2009): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Not all advertisements give correct information, therefore make the consumer confuse. The aimed of this research were to analyze category of advertisement claim, purchasing decision and the relationship of individual characteristics and mother’s perception, the relationship of perception and attitude towards nutritional claim, the relationship of perception and attitude of nutritional claim on advertisement of formula milk for pre-school children and purchasing decision. There was a positive significant correlation between per capita income with perception. Perception towards claim positively and significantly correlated with the influenced grade of nutritional claim. In other hand, attitude towards claim had a negative significant correlation with the influenced grade of nutritional claim. There was a positive significant correlation between attitude towards claim with buying frequency. There was a positive significant correlation between perception and attitude towards claim with the period of formula milk brand usage.

KUALITAS REMAJA DI KABUPATEN BANYUMAS Ignatius Suksmadi; Ujang Sumarwan; Ali Khomsan; Hartoyo Hartoyo
Jurnal Ilmu Keluarga dan Konsumen Vol. 2 No. 2 (2009): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

This research was aimed at analyzing indicator of early adolescent quality and factors affecting the early adolescent quality (EAQ). The study tried to create EAQ index and to analyze its effect to academic achievement. EAQ was measured by body mass index (physical dimension), intelligent quotient and emotional intelligent (nonphysical dimension). The index could show the different quality among public and private school. A crosssectional study was applied on this study. The location were purposively selected at five subdistricts, i.e., Purwokerto, Baturaden, Ajibarang, Rawalo, and Sumpiuh. Total samples of the study were 300 students of secondary school and their families. The sample were divided into public school samples (150 students) and private school samples (150 students). The study created the EAQ categorized in four category, i.e., high (7,7%), medium (71,3%), low (20,7%), and very low (0,3%). The study described that both student (public and private school) have significant differences on EAQ, academic achievement, school environment. Yet, the study found no significant differences of home environment between public and private school samples. The public school amples had the better EAQ, academic achievement, and school environment than the private school samples. The regression analysis showed that home and school environment, education investment factors affected EAQ. Academic achievement was influenced by EAQ, parent’s control on student time, school condition, student activity involvement, family monetary investment, year of schooling of mother, and student expectation.

ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN JAMU GENDONG DI KOTA SUKABUMI Moh. Djemdjem Djamaludin; Ujang Sumarwan; Gustia Nur Aria Mahardikawati
Jurnal Ilmu Keluarga dan Konsumen Vol. 2 No. 2 (2009): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

The purpose of this study were to analyze satisfaction and loyalty of traditional medicinal herbs consumer in Sukabumi. This study used the concept of traditional approach analysis and brand loyalty. The data were collected from February to March 2008 in Sukabumi. Frequency and descriptive statistics were used to analyze the single variable. Cross tabulations and Chi Square were utilized to examine the relationships between two variables. Factor analysis were used to analyze multivariate. The results of study showed that consumers of traditional medicinal herbs in Sukabumi feel satisfied in many attributes, both product and service. Most consumers had enough loyalty index that is 23,3. There were significant relationships between characteristics of costumer (marriage status, education, and income) and satisfaction that are consist of six factors (hygiene, characteristic of product, characteristic of traditional medicinal herbs peddler, color of medicinal herbs and medicinal peddler service, friendliness and responsiveness, and marketing mix). Marketing strategy that suggest to increase number of selling traditional medicinal herbs are keeping fresh and hygiene, labeling names of traditional medicinal herbs in every bottles, maintaining price, using word of mouth promotion, using vehicle for distribution (ex: motorcycle or bicycle), and organizing selling location.

ANALISIS EKUITAS MEREK LAPTOP PADA MAHASISWA INSTITUT PERTANIAN BOGOR Ujang Sumarwan; Retnaningsih Retnaningsih; Hanisa Rahmina Fitriyana
Jurnal Ilmu Keluarga dan Konsumen Vol. 3 No. 2 (2010): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

The brand has role in bridging between consumer’s expectations and company’s promises. Prestigious brand can be said that it has strong brand equity. This research had objective to analyze brand equity of laptop product among students of Bogor Agricultural University. Meanwhile, this research had detail purposes are: (1) to analyze usage behavior of laptop product, (2) to analyze brand equity elements (brand awareness, brand association, perceived quality, and brand loyalty) among students of Bogor Agricultural University, and (3) to find out the correlation between top of mind and laptop brand that used by students of Bogor Agricultural University. This research used cross sectional study design with total sample were 200 students. The determination of total samples in each faculty used proportional sampling. The process to select sample was executed by convenience sampling that was selection of the samples based on availability to fill up the questionnaire and interview that appropriated with the quota in each faculty. The brand of laptop that most used and possessed is Acer. The most possessed of laptop by sample during 10 months until 18 months. The most way of buying laptop was bought by parents in new product. On the brand awareness elements of brand product, Acer generally get the better spot then followed by Toshiba, HP Compaq, and Axioo. The testing of brand association with using Cochran test showedthat the smallest association was obtained to Acer brand. It caused the other brand, such as Toshiba, HP Compaq, and Axioo hadall associations that adhere to consumers. The perceived quality that was tested by Customer Satisfaction Index (CSI), referred that index satisfaction of samples about Acer, Toshiba, and Axioo brand had satisfied level. Meanwhile, the samples that used HP Compaq had very satisfied level. The Importance Performance Analysis (IPA) showed that only Toshiba brand that was the most excellent in which none atribute which was fixed. For brand loyalty element, HP Compaq brand had the most high loyalty of consumer than the others. The Chi Square test showed that the correlation between top of mind and laptop brand that used was consistent that indicatedtop of mind was suit with laptop brand that used.

PERSEPSI DAN SIKAP AFEKTIF MEMPENGARUHI PERILAKU IBU MENYEDIAKAN IKAN LAUT DALAM MENU KELUARGA Waysima Waysima; Ujang Sumarwan; Ali Khomsan; Fransiska R Zakaria
Jurnal Ilmu Keluarga dan Konsumen Vol. 4 No. 1 (2011): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

The aim of this research was to analyze determinant factors of mother’s behavior to provide sea fish in family menu. The study was conducted in coastal and noncoastal areas of Central Java. The participants were 248 mothers of fifth and sixth grade elementary students that were selected by clustered random sampling. Data collected by interview with questionnaires. Data was analyzed by descriptive, Independent Sample T Test, regression, and path analysis. Family size, mother’s education, income per capita per month, and expenditure allocation of fish were significant different between family in coastal and noncoastal areas. Meanwhile, mother’s perception, affective attitude, and behavior to provide sea fish in family menu also significant different between family in coastal and noncoastal areas. The results showed that mother’s behavior of fish availability in family menu was influenced by mother’s perception, mother’s affective attitude, location of residence, income per capita per month, and mother’s education.

SIKAP, PREFERENSI, DAN NIAT BELI TERHADAP PRODUK MAKANAN RINGAN PADA ANAK USIA SEKOLAH Ujang Sumarwan; Irni Rahmayani Johan; Dwi Anindita
Jurnal Ilmu Keluarga dan Konsumen Vol. 4 No. 1 (2011): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

This study aimed to analyze attitudes, preferences, and purchase intentions of snack products on school-age childrens; to analyze the correlation between research’s variables; and to analyze influence factor of purchase intentions on snack products. The study design was quasi experimental, which will have two treatments given to two groups, namely men's and women's groups. Two treatments were given to the sample was advertising exposure then consumers test (treatment 1), and consumer test then advertising exposure (treatment 2). The participants of this study were 60 students from sixth grade elementary school that were selected randomly. Base on treatment and sex, Independent Samples T Test showed that attitudes, preferences, and purchase intentions wasn’t different significantly. Spearman’s correlation analysis showed that attitudes had significant correlation with purchase intentations. Children purchase intentations was influenced by attitudes.

PERSEPSI DAN PREFERENSI IKLAN MEMPENGARUHI NIAT BELI ANAK PADA PRODUK MAKANAN RINGAN Ujang Sumarwan; Megawati Simanjuntak; Yurita Yurita
Jurnal Ilmu Keluarga dan Konsumen Vol. 5 No. 2 (2012): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

This research was to analyze the differences between perception, preference, and purchase intentions based on treatment and gender; influence of perception, preference, and consumption experience toward purchase intentions of children; influence of gender and treatment toward perception, preference, and purchasing intentions of children at snack products. This study use a factorial experiment design with two variables that is treatment (treatment 1 (T1): advertising exposure followed by consumer test, treatment 2 (T2): consumer test followed by advertising exposure) and gender (male and female). This research involved 60 school-aged children that was choosed by random sampling. The Independent sample t-test showed that child’s perception had significant difference significant between gender in treatment 1 and between treatment. Multiple linear regression analysis showed that perception, preference, and consumption experience influence significantly on purchasing intention of children. Two-Way ANOVA analysis also showed that perception was influenced by gender and interaction between gender and treatment.

ANALISIS KEPUASAN KONSUMEN TERHADAP BRAND SWITCHING BEHAVIOR MINUMAN TEH DALAM KEMASAN Budi Susila; Ujang Sumarwan; Kirbrandoko Kirbrandoko
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 3 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

The objective of the study is to analyze the customer switching behavior of the ready to drink (RTD) tea. Switching behavior is a form of customer loyalty that reflects on proportion of purchase in certain period of time. This study aims to analyze the influence of marketing mix dimension on customer satisfaction and switching behavior. Data was collected by survey method and personal interview using questionnaire. The sample was selected by quota sampling method (n=154, 40 percent from Jakarta, 20 percent from Bogor, 20 percent from Tangerang, and 20 percent from Bekasi). The variables of this research were marketing mix dimension, consisted of five aspects are product’s quality, price, availability, products’ communication, and brand reputation. The marketing mix dimensions were analyzed by descriptive analysis methods and Structural Equation Model (SEM) to examine its associate with satisfaction and switching behavior. The result showed that products’ quality and brand reputation significantly associated with customer satisfaction. Switching behavior of ready to drink (RTD) tea conducted by consumer when there was no availibility of the desired brands.

KEPUASAN MASYARAKAT TERHADAP KUALITAS PELAYANAN KANTOR PERTANAHAN KABUPATEN INDRAMAYU Slamet Riyadi; Aji Hermawan; Ujang Sumarwan
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 1 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Customer satisfaction research is not only carried out by the business sector but also carried out by the government in the framework of public service. Satisfaction of the people in this study was measured by five dimensions that were reliability, responsiveness, assurance, empathy, and tangible. This study aimed to examine the level of public satisfaction to service quality of Land Agency of Indramayu District and the dimensions of the of the satisfaction that mostly influence, which will be used as the basis for determining policy. The results obtained that the level of public satisfaction to service quality as a whole was in quite satisfied. This was indicated by the value of the average society response of 2,85 (from maximum score of 4). Meanwhile, the dimensions of people's satisfaction that mostly influence were empathy and tangible. The amount of dimensions of empathy and tangible contribution to the satisfaction was indicated by the value of the loading factor; each dimension had a value of0,61 and 0,41 with the positive direction. It means that increasing quality of service especially in empathy and tangible dimensions will increase the public satisfaction. Several policies from these results could be taken by the Land Agency of Indramayu District, such as creating an integrated communication system, increasing the number of employees on counters, and training for employees.

FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MENGGUNAKAN KECAP LOKAL S. Berto Fready Siahaan; Ujang Sumarwan; Dodik Ridho Nurrochma
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 2 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

The purpose of this research was to analyze the determinant factors of intention of the food sellers in using the traditional soy sauces for their products. The theory of planned behavior (TPB) was used as approach to explaine the intention as the major causal for the occurrence of a certain behavior. The research was conducted in Bogor and involved the food sellers who were using the traditional soy sauces.The data collection was conducted by personal interview of 102 respondents using quesionairres. The data was processed by thedescriptive and the multiple linear regression methods.The result showed that the attitude toward behavior (Aact) and the perceived behavioral control (PBC) significantly affected the intention, while the subjective norm (SN) did not significantly affect the intention. Based on the result, the determinant factors of intention for using the traditional soy sauces were creating of profit, creating of food deliciousness, creating of welfare for local communities, accceptable price, good quality, and easiness to get.

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