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All Journal Kuriositas: Media Komunikasi Sosial dan Keagamaan TAZKIR: Jurnal Penelitian Ilmu-ilmu Sosial dan Keislaman NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Alamtara: Jurnal Komunikasi dan Penyiaran Islam Ath Thariq Jurnal Dakwah dan Komunikasi Kuriositas: Media Komunikasi Sosial dan Keagamaan Al asma : Journal of Islamic Education Jurnal Dakwah dan Komunikasi Syiar: Jurnal Komunikasi dan Penyiaran Islam KOMUNIDA: Media Komunikasi dan Dakwah Al-Iftah: Journal of Islamic studies and society Asas wa Tandhim: Jurnal Hukum, Pendidikan, dan Sosial Keagamaan JOURMICS : Journal of Media and Communication Studies Jurnal Kajian Manajemen Dakwah HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam Ittishol: Jurnal Komunikasi dan Dakwah
Ramli Ramli
Institut Agama Islam Negeri Parepare
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Algorithmic Approach To Contemporary Da'wah Through SEO Optimization And Audience Engagement On Barakka’na Mangkoso YouTube Abdul Rahman Hasan; Iskandar Iskandar; Muhammad Qadaruddin; Ramli Ramli; Sulvinajayanti Sulvinajayanti; St. Nasriah
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.861

Abstract

Digital technology has transformed Islamic da'wah, positioning YouTube as a key platform where effectiveness depends on the quality of religious content, SEO alignment, algorithmic literacy, and audience engagement strategies in contemporary digital society. This study examines the role of algorithmic optimization in reshaping contemporary Islamic da'wah through a qualitative single-case study of the YouTube channel Barakka’na Mangkoso (South Sulawesi, Indonesia). Data were collected through in-depth interviews, digital observation of YouTube content, and analysis of YouTube Analytics documents. Data analysis employed interactive processes of data condensation, data display, and conclusion drawing. Findings reveal that algorithmic logic has become constitutive of digital da'wah, fundamentally influencing content structure, pacing, and thematic selection. However, strict ethical guardrails prohibiting deceptive clickbait and transactional promises, combined with deep Bugis cultural rootedness, enable the channel to expand reach dramatically without compromising religious authenticity. The study concludes that effective contemporary da'wah now requires dual competence in religious scholarship and algorithmic literacy, offering a replicable model for other preachers and institutions seeking to amplify authentic Islamic messages in the platformized public sphere. The study concludes that effective digital da'wah requires integrating algorithmic literacy with Islamic scholarship and employing ethical, culturally grounded strategies to expand reach without compromising religious authenticity.
Da’wah Communication Strategies of Islamic Religious Counselors in the Moderate Generation Program in West Muna Regency Muhammad Fattah Dwi Artanto; Ramli; Muhammad Qadaruddin; Muh Yusuf
Al-Iftah: Journal of Islamic studies and society Vol. 7 No. 1 (2026): Al-Iftah: Journal of Islamic studies and society
Publisher : IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/aliftah.v7i1.16622

Abstract

This study analyzes the da‘wah communication strategies employed by Islamic religious counselors through the Moderate Generation Program in shaping the religious character of youth in West Muna Regency. The objectives of this research are: (1) to describe the forms of da‘wah communication implemented in the Moderate Generation Program by Islamic religious counselors in West Muna Regency; (2) to analyze the strategies used by Islamic religious counselors in fostering the religious character of the younger generation in West Muna Regency; and (3) to identify the supporting and inhibiting factors encountered by Islamic religious counselors in shaping the religious character of youth in the region. The background of this study is grounded in the low level of youth participation in religious activities, alongside the challenges posed by globalization, digitalization, and the growing tendency toward extreme or permissive religious attitudes. The Moderate Generation Program emerges as an innovation in da‘wah that emphasizes the values of religious moderation, aiming to instill a balanced, contextual, and contemporary understanding of Islam. This research adopts a qualitative approach with a descriptive method. Data were collected through observation, in-depth interviews, and documentation involving Islamic religious counselors and youth participating in the program. Data analysis was conducted through data reduction, data display, and conclusion drawing, while data validity was ensured through source and technique triangulation. The findings indicate that da‘wah communication within the Moderate Generation Program is carried out through persuasive, dialogical, and participatory approaches, utilizing interpersonal and group communication. The da‘wah strategies applied include adapting materials to the needs of youth, using communicative language, strengthening exemplary behavior, and internalizing the values of religious moderation. Inhibiting factors identified include the low level of religious awareness among some youth, limited supporting facilities, and the strong influence of digital media that is often inconsistent with religious values.
Co-Authors A, SamsulAlam A. Nurkidam Abdul Rahman Hasan Ahmad Ahmad Ahmad Yani Akbar Susianto Alam A, Samsul Aminuyati Andi Abdul Salam Andi Kiki Patmawati Arifuddin Siraj Arsyad, Abd. Rahim Asis Nota Darmawati Eka Damayanti Erza Widya Ningsih Erza Widya Ningsih Halim, Abd ISKANDAR Iskandar Iskandar Iskandar Muh Yusuf Muhammad Fattah Dwi Artanto Muhammad Haramain Muhammad Nurudin, Muhammad Muhammad Parwin Muhammad Qadaruddin Najia Angraini Nurhikmah Nurhikmah Nurhikmah Nurhikmah Nurmuddatstsir Nurmuddatstsir Renaldy, Wandy Rosmini St. Nasriah Suhriati, Suhriati Sulvinajayanti Sumarni Sumai Zainuddin, Zulkifli Zainuddin Zulfah Zulham Zulham