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All Journal Binus Business Review Asia-Pacific Management and Business Application Journal of Economic, Bussines and Accounting (COSTING) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Journal of Research in Business, Economics, and Education Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING

Evelyn Wijaya

Institut Bisnis dan Teknologi Pelita Indonesia

Author-ID : 2494564

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 17 Documents Claim Missing Document

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RELATIONSHIP OF MARKETING TACTICS ON CONSUMER TRUST AND CONSUMER LOYALTY : THE CASE OF MEGA SANEL LESTARI PEKANBARU Evelyn Wijaya; Suyono Suyono; Pamuji Hari Santoso
Journal of Applied Business and Technology Vol. 1 No. 1 (2020): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Maintaining consumer loyalty is the main goal of relationship marketing. This is a way to build a long-term and mutually beneficial relationship between business owners and consumers. This study aimed to analyze the effect of relational marketing on consumer trust and consumer loyalty at Mega Sanel Lestari, Pekanbaru. The population in this study was consumers who made at least a purchase transaction at Mega Sanel Lestari, Pekanbaru with a total sample of 100 respondents. The study used SmartPLS 3 program. The results of the study indicate that relationship marketing and consumer trust have a significant positive effect on consumer loyalty and consumer trust. Consumer trust becomes the dominant variable in building and maintaining Consumer loyalty at Mega Sanel Lestari, Pekanbaru.

Capital Structure and Profitability of LQ45 Index in Indonesia : Pecking Order Theory Approach Evelyn Wijaya; Nur Fadjrih Asyik; Fadrul Fadrul
Journal of Applied Business and Technology Vol. 1 No. 2 (2020): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Capital structure and profitability are part of company's financial system. Capital structure leads to company funding by utilizing long-term debt, preferred stock, and shareholder capital, while profitability refers to company's ability to generate profits. This study aims to analyze the effect of tangibility, growth, and company size on capital structure and profitability on LQ45 index. Sampling was carried out by purposive sampling technique and obtained 38 companies. Smart PLS program was utilized to assist research data analysis process. Results indicated that reliability, growth and company size had a significant effect on capital structure but they did not have a significant effect on profitability. Additionally, capital structure had a significant negative effect on profitability. The research results support pecking order theory which believes that the lower the company's debt, the higher the company's profitability.

Co-Authors Achmad Tavip Junaedi Adi Suryadiningrat Agus Hocky Astarina, Ivalaina Chandra, Stefani David David Fadrul Fadrul Jennifer Chandra Layla Hafni Maydelyn Goh Mia Mia Mimelientesa Irman Miran, Ikas Nancy Valentine Nur Fadjrih Asyik Onny Setyawan Pamuji Hari Santoso Putu Rani Susanthi Rio Puja Kesuma Rizaldi Putra Saipul Al Sukri Santhomas Pinso Shely Diana Sherly The Silvilia Iman Sari Stevany Stevany Suyono Teddy Chandra Wan Muhamad Kudri Yenny Wati Yusnita Octafilia Theresia A Yesu Infante

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