Article Per Year (5 Year)
p-Index From 2021 - 2026
2.162
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Binus Business Review DIJB (Diponegoro International Journal of Business) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bansi (Jurnal Bisnis Manajemen Akuntansi) Reflection: Education and Pedagogical Insights PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Luxury: Landscape of Business Administration JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Onny Setyawan
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI CIPUTRA SERAYA PEKANBARU Onny Setyawan; Yeni Yeni; Okalesa Okalesa
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 5 No 1 (2020): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to determine the influence of the quality product, brand image and trust in the purchasing decision of the products The Body Shop at Ciputra Seraya Pekanbaru. The sample is used as many as 100 respondents using the roscoe formula. The research method used is multiple linier regression analysis. The results of this study indicate that the variable of Quality Product in partial be influential significant effect on purchasing decision. Variable of brand image in partial be influential significant on purchasing decision. Variables of trust in partial be influential significant effect on purchasing decision of The Body Shop Products at Ciputra Seraya Pekanbaru and is the most influential variable. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, citra merek dan kepercayaan terhadap keputusan pembelian produk The Body Shop di Ciputra Seraya Pekanbaru. Sampel yang digunakan sebanyak 100 responden dengan menggunakan rumus Roscoe. Metode penelitian yang digunakan adalah analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa variabel Kualitas Produk secara parsial berpengaruh signifikan terhadap keputusan pembelian. Variabel Citra Merek secara parsial berpengaruh signifikan terhadap keputusan pembelian. Variabel Kepercayaan secara parsial berpengaruh signifikan terhadap keputusan pembelian produk The Body Shop di Ciputra Seraya Pekanbaru dan merupakan variabel yang paling berpengaruh.
PENGARUH MARKETING MIX DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOSERBA YOUNG 88 PEKANBARU Novi Novi; Onny Setyawan
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 4 No 1 (2019): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.059 KB)

Abstract

This purpose of this research is to know the effect of Product, Price, Promotion, Location and Service Quality to Customer Purchasing Decisions at Toserba Young 88 Pekanbaru. Sample in this study as many as 100 respondents who are customers Toserba Young 88 Pekanbaru. Menthods of data collection using questionnaires interviews and document studies. The technique used in determining the sample was accidental sampling method. Data analysis used is descriptive analysis and multiple linear regressiom analysis with F test and t test to know the effect together and partially influence between the variables studied. The results showed simultaneously variable product, price, promotion, location and service quality has significant influence to customer purchasing decisions at Toserba Young 88 Pekanbaru. While the partial variable of product, price, location and service quality have a significant effect to customer purchasing decisions and promotion variable have not significant effect to customer purchasing decisions. Of these five variables most influential to customer purchasing decisions is the variable price. Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, promosi, lokasi, dan kualitas Pelayanan terhadap keputusan pembelian konsumen Toserba Young 88 Pekanbaru. Jumlah sampel sebanyak 100 orang responden yang merupakan konsumen yang berbelanja di Toserba Young 88 Pekanbaru. Metode pengumpulan data menggunakan kuisioner, wawancara dan studi dokumentasi. Teknik yang digunakan dalam menentukan sampel adalah metode accidental sampling. Metode analisis data yang digunakan adalah analisis regresi linier berganda denagn uji F dan uji t untuk mengetahui pengaruh secara bersama-sama dan pengaruh parsial antara variabel yang diteliti. Hasil penelitian ini menunjukkan secara simultan bahwa variabel produk, harga, promosi, lokasi, dan kualitas pelayanan berpengaruh dan signifikan terhadap keputusan pembelian konsumen Toserba Young 88 Pekanbaru. Sedangkan dalam pengujian secara parsial variabel produk, harga, lokasi dan kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian konsumen dan variabel promosi tidak berpengaruh signifikan terhadap keputusan pembelian. Dari kelima variabel tersebut variabel yang paling berpengaruh terhadap keputusan pembelian konsumen adalah variabel harga.
Consumer’s Impulse Buying Behavior: Do Visual Merchandising, Store Atmosphere, Availability of Money, and Promotional Activity Affect it? Evelyn Wijaya; Onny Setyawan
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6464

Abstract

The research aimed to analyze the influence of visual merchandising, store atmosphere, availability of money,and promotional activity on impulse buying behavior in MINISO Pekanbaru. The research applied a quantitativemethod, and the population was consumers who purchased any product in MINISO Pekanbaru. The sampleamounted to 150 respondents with an accidental sampling technique. The instrument used was a questionnaire byasking questions to respondents. Analysis was conducted by using a multiple regression linear approach with IBMSPSS 23. The results show that the store atmosphere does not significantly influence impulse buying behavior.Meanwhile, visual merchandising, availability of money, and promotional activity significantly affect the impulsebuying behavior. The results imply that MINISO Pekanbaru has implemented a proper marketing strategy to attractconsumers to buy impulsively. However, MINISO Pekanbaru needs to re-consider the display and informationplacement about the products so that the consumers feel comfortable and content to spend a longer time there.
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK LIPSTIK MEREK WARDAH DI KOTA PEKANBARU Yulianty Yulianty; Onny Setyawan; Sri Indrastuti
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 6 No 2 (2021): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v6i2.1819

Abstract

Modern life tends to offer convenience and beneficial products for people’s appearance. Like cosmetics, for now, cosmetics have become people’s needs, especially for women. Because for most of women, cosmetics help them to bolster up their appearance because it helps them to feel confident and leave a good impression. Because of the current high demands of cosmetics which gave the opportunity to a lot of company to offer their own products. The purpose of this research is to knowledge and analyze the effect of quality product, price, promotion, and brand image of wardah lipstick cosmetics in Pekanbaru city. The data analysis technique used is multiple linear regression analysis using the t-test and F test for hypothesis testing. The result of this research indicates that not all variables are influential, in the price variable there’s no significant influence on people’s buying decisions, while the variables of product quality, promotions, and brand image have a significant influence on people’s buying decisions of wardah lipstick cosmetics. Kehidupan modern menawarkan kemudahan dan kepraktisan untuk menunjang penampilan, salah satunya adalah penggunaan produk perawatan atau kosmetik. Kosmetik saat ini telah menjadi kebutuhan utama bagi sebagian kaum wanita untuk mendukung popularitasnya karena bagi wanita kecantikan adalah aset yang harus dijaga agar tetap menarik dipandang. Oleh karena semakin tingginya permintaan konsumen akan produk kosmetik pada saat ini telah memberikan peluang bagi setiap perusahaan yang menawarkan produk alat kosmetik. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Kualitas Produk, Harga, Promosi dan Citra Merek terhadap Keputusan Pembelian Kosmetik Lipstik Merek Wardah dikota Pekanbaru. Teknik analisis data yang digunakan adalah analisis regresi linear berganda dengan menggunakan uji t dan uji F untuk pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa tidak semua variabel berpengaruh, pada variabel harga tidak memiliki pengaruh signifikan, sedangkan variabel kualitas produk, promosi dan citra merek memiliki pengaruh signifikan terhadap keputusan pembelian kosmetik lipstik merek Wardah.
Analysis of SMEs performance based on innovation practice, market orientation, and innovation barriers Rahman, Sarli; Suyono, Suyono; Setyawan, Onny; Irman, Mimelientesa
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.77-89

Abstract

This study focuses on factors that can improve SME business performance, from a theoretical market-base view perspective, with a market orientation construct, and from a resource-base view theory, specifically from innovation resources, with a market orientation construct. In addition, this study also aimed to look at the factors that can hinder SMEs from carrying out innovation practices, and how these barriers affected the innovation practices and performance of SMEs. Through an online survey, collected of 352 answered of respondents analyze using Structural Equation Methods. From the results of the AMOS SEM analysis, it was found that market orientation directly affects the performance of SMEs without finding the mediating role of innovation practices. However, innovation practices can mediate the effect of innovation barriers on SME performance in a negative direction. The result of this study has theoretical and practical implications that will also be discussed.
Pelatihan Peningkatan Kapasitas Tenant UPT Riau Science Technopark 2023 Fadrul, Fadrul; Rahman, Sarli; Yusrizal, Yusrizal; Setyawan, Onny; Chandra, Jennifer; Pujiono, Pujiono; Estu, Ahmad Zulkarnaen; Novitriansyah, Bob
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v3i2.4048

Abstract

Di dalam praktik bisnisnya, UMKM di Indonesia menghadapi beberapa persoalan yang bisa menjadi penghambat bagi pertumbuhan bisnisnya, sehingga perlu untuk dilakukan pembinaan guna menemukan dan memberikan solusi yang mereka butuhkan, Inkubator Bisnis dan Teknologi UPT RSTP merupakan salah satu lembaga yang senantias melakukan pembinaan bagi UMKM di Provinsi Riau. Untuk Tahun 2023, Inkubator Bisnis dan Teknologi UPT RSTP telah melakukan kegiatan Pelatihan Peningkatan Kapasitas Tenant UPT Riau Science Technopark dengan menggandeng dosen-dosen dari IBT Pelita Indonesia sebagai tim tutor atau pelatih. Total terdapat 3 UMKM yang mengikuti pelatihan secara paralel, dengan tiga tema berbeda sesuai kebutuhan masing-masing UMKM. Setelah dilakukan pemaparan materi masing-masing tema, maka setiap UMKM diminta untuk melakukan praktik langsung di depan tim pelatih. Dan dari hasil evaluasi yang dilakuka pada tahap praktik, maka diketahui bahwa seluruh UMKM telah memahami dan dapat melakukan melakukan digitalisasi dan menyiapan rencana pengembangan usaha, menyusun laporan keuangan UMKM, dan melakukan digitalisasi pelaporan keuangan UMKM.
Akselerasi Pelatihan Manajemen Sumber Daya Industri: Pengelolaan Produk Miran, Ikas; Rahman, Sarli; Fadrul, Fadrul; Aprila, Bord Nandre; Setyawan, Onny
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i1.4303

Abstract

Industrial resource management training is an important aspect in increasing the operational efficiency and effectiveness of an industry. This training acceleration aims to accelerate the mastery of skills and knowledge needed in managing industrial products. This program is designed to provide an in-depth understanding of product management strategies, including planning, development, production, distribution and marketing. With structured and intensive training methods, it is hoped that participants will be able to apply industrial resource management concepts effectively in the work environment. The results of this accelerated training are expected to improve overall organizational performance, create high quality products, and strengthen competitiveness in the market. Case studies and practical simulations are used to ensure that participants not only understand the theory, but are also able to apply it in real situations. Keywords: Acceleration, training, resources, industry, product management
Creativity Barrier and The Impact on Innovation and Business Performance of SMEs Rahman, Sarli; Setyawan, Onny; Aprila, Bord Nandre
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.19

Abstract

Although innovation is recognized as important for a company, not all companies can do it due to some limitations or barriers they have, especially for small and medium-sized companies. One of these barriers is in terms of creativity. This study discussed this issue by investigating how the effect of creativity barriers of SMEs in generating varied, unique, and original ideas on the company's ability to carry out innovative practices, as well as its impact on the business performance of SMEs. Thus, this study aimed to test empirically on 350 SMEs in Riau Province whether barriers to creativity (creativity barriers) can be antecedents of innovation and business performance in the context of cross-sector small and medium-sized enterprises with structural equation modeling (SEM) analysis technique. The findings of this study indicate a significant effect related to the effect of creativity barriers on SMEs' product and process innovation. The results of this study also found that creativity barriers did not have a significant effect on performance. This study's last findings prove the mediation role of the innovation process in the relationship between creativity barriers and performance. The results of this study prove that success in making product innovation can be a differentiating factor that causes some SMEs to grow and develop while others do not, even though they have almost the same limitations or barriers. In practical terms, the results of this study show how important it is for SMEs to always adopt innovative practices, such as making changes, updates, and improvements to improve their business performance.
Akselerasi Pelatihan Pengembangan Produk Unggulan Aprila, Bord Nandre; Rahman, Sarli; Fransisca, Luciana; Irman, Mimelientesa; Fitriyani, Fitriyani; Syahputra, Hidayat; Pujiono, Pujiono; Setyawan, Onny
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i2.4731

Abstract

Superior product development is a strategic step in creating competitive products and meeting consumer needs effectively. The training held in Pekanbaru aims to increase the capacity of business actors in producing innovative and high-quality products, as well as build a network of collaboration with academics and industry. The focus of the training is directed at accelerating the product development process through various topics, including business feasibility analysis, marketing strategies, consumer behavior, and market segmentation techniques. With an approach that involves presentations, simulations, and interactive discussions, participants gain an in-depth understanding and practical skills to apply the training materials. The evaluation conducted through feedback aims to assess the effectiveness of the training and identify the need for further training. The results of this activity show an increase in participants' understanding and strengthen collaboration between business actors, academics, and the government in supporting the development of competitive superior products in the market.
Analysis of The Influence of Direct Marketing and Brand Image on Purchasing Decisions and Consumer Loyalty of 500 ml Sweet Condensed Milk of The Bagus Brand at PT. Riau Food Lestari Pekanbaru Aprila, Bord Nandre; Rahman, Sarli; Setyawan, Onny; Veriska, Veriska
International Conference on Business Management and Accounting Vol 3 No 2 (2025): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v3i2.5096

Abstract

This research aims to determine and analyze the influence of direct marketing and brand image on purchasing decisions and consumer loyalty of 500 Ml Brand Bagus sweetened condensed milk at PT. Riau Food Lestari. The population in this research is consumers who shop at PT. Riau Food Lestari is spread and the exact number is not known. Furthermore, sampling in this research used the Roscoe approach which resulted in 120 respondents and was determined using the accidental sampling method. Data analysis in this research uses the second-generation multivariate data analysis method, namely SEM or Structural Equation Model. Based on the results of the research conducted, the results showed that direct marketing has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, direct marketing has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty, and purchasing decisions have a positive and significant effect on consumer loyalty of 500 Ml Good Brand sweetened condensed milk at PT. Riau Food Lestari.
Co-Authors Achmad Tavip Junaedi Amries Rusli Tanjung Aprila, Bord Nandre Bord Nandre Aprila Chandra, Jennifer Estu, Ahmad Zulkarnaen Evelyn Wijaya Fadrul, Fadrul Fitriyani Fitriyani Fransisca, Luciana Gusrio Tendra Harry Patuan Panjaitan Jahrizal Mimelientesa Irman Miran, Ikas Nicholas Renaldo Novi Novi Novitriansyah, Bob Okalesa Okalesa Pujiono Pujiono Rahman, Sarli Rika, Rika Santoso, Pamuji Hari Sarli Rahman Sri Indrastuti Suhardjo Suhardjo Suhardjo Suyono Suyono Syahputra, Hidayat Umar Faruq Verina Saputri Gultom Veriska, Veriska Veronica, Kristy Widi, Rahma Wilda Susanti Yeni Yeni Yulianty Yulianty Yusrizal Yusrizal