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All Journal Binus Business Review Asia-Pacific Management and Business Application Journal of Economic, Bussines and Accounting (COSTING) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Journal of Research in Business, Economics, and Education Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Evelyn Wijaya
Institut Bisnis dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Binus Business Review

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Consumer’s Impulse Buying Behavior: Do Visual Merchandising, Store Atmosphere, Availability of Money, and Promotional Activity Affect it? Evelyn Wijaya; Onny Setyawan
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6464

Abstract

The research aimed to analyze the influence of visual merchandising, store atmosphere, availability of money,and promotional activity on impulse buying behavior in MINISO Pekanbaru. The research applied a quantitativemethod, and the population was consumers who purchased any product in MINISO Pekanbaru. The sampleamounted to 150 respondents with an accidental sampling technique. The instrument used was a questionnaire byasking questions to respondents. Analysis was conducted by using a multiple regression linear approach with IBMSPSS 23. The results show that the store atmosphere does not significantly influence impulse buying behavior.Meanwhile, visual merchandising, availability of money, and promotional activity significantly affect the impulsebuying behavior. The results imply that MINISO Pekanbaru has implemented a proper marketing strategy to attractconsumers to buy impulsively. However, MINISO Pekanbaru needs to re-consider the display and informationplacement about the products so that the consumers feel comfortable and content to spend a longer time there.
Co-Authors Achmad Tavip Junaedi Adi Suryadiningrat Agus Hocky Astarina, Ivalaina Chandra, Stefani David David Fadrul Fadrul Jennifer Chandra Layla Hafni Maydelyn Goh Mia Mia Mimelientesa Irman Miran, Ikas Nancy Valentine Nur Fadjrih Asyik Onny Setyawan Pamuji Hari Santoso Putu Rani Susanthi Rio Puja Kesuma Rizaldi Putra Saipul Al Sukri Santhomas Pinso Shely Diana Sherly The Silvilia Iman Sari Stevany Stevany Suyono Teddy Chandra Wan Muhamad Kudri Yenny Wati Yusnita Octafilia Theresia A Yesu Infante