Article Per Year (5 Year)
p-Index From 2021 - 2026
3.237
P-Index
This Author published in this journals
All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Managament Insight: Jurnal Ilmiah Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application AFEBI Management and Business Review OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Creative Research Management Journal JMK Jurnal Manajemen dan Kewirausahaan Indonesian Journal of Multidisciplinary Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Pada Masyarakat The Manager Reveiew Strata Business Review Student Journal of Business and Management (SJBM) Management Analysis Journal
Rina Suthia Hayu
University Of Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : the manager reveiew

 1 
Influence Of Brand Equity, Product Quality And Warranty On Consumer Purchasing Decisions (Study On Tupperware Products In Bengkulu City) Ardiansyah, Yogi; Abdillah, Willy; Hayu, Rina Suthia
The Manager Review Vol. 6 No. 1 (2024)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v6i1.33524

Abstract

This study aims to analyze the effect of brand equity, product quality and warranty on consumer decisions to buy products. This type of research was used a quantitative descriptive approach with a survey method. In this study, the authors collected information data and basic information using a questionnaire distributed to respondents of Tupperware Bengkulu members. The data to be used in this study are primary data obtained directly from respondents of Tupperware Bengkulu members totaling 230 people. The data analysis method used descriptive analysis and partial least square analysis. The results showed that: (1) Brand equity has a positive and significant effect on consumer purchasing decisions on Tupperware products in Bengkulu City; (2) Product quality has a positive and significant effect on consumer purchasing decisions on Tupperware products in Bengkulu City; and (3) Warranty/guarantee has a positive and significant effect on consumer purchasing decisions on Tupperware products in Bengkulu City
Influence of Trust, Risk Perception, and E-Service Quality on E-Commerce Consumer Purchase Intentions in Indonesia Agustintia, Dwinda; Hayu, Rina Suthia; Putri, Seprianti Eka
The Manager Review Vol. 8 No. 1 (2026)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v8i1.25832

Abstract

The purpose of this study is to find out empirically the effect of trust, perceived risk and e-service quality on intention to purchase of online shop’s customers in Indonesia. This research is a type of descriptive research with a quantitative approach. The type of data used is primary data obtained through the distribution of questionnaires. Respondents of this study were online consumers in Indonesia which were taken by accidental sampling technique as many as 333 peoples. The data analysis method used descriptive analysis and partial least square (PLS) analysis. Based on field research, the results obtained are: (1) Trust has a positive and significant effect on intention to purchase of online shop consumer; (2) Perceived risk has a positive and significant effect on intention to purchase of online shop consumer; and (3) E-service quality has a positive and significant effect on intention to purchase of online shop consumer. The implications of the research are the importance of trust aspects, risk perception and quality of electronic services to online transactions. It is expected that e-commerce vendors can provide a comprehensive guarantee that sellers who join their vendors can be trusted, transactions made safe and comfortable and services provided quality.
Co-Authors Agustintia, Dwinda Aini Nurul Alwafi, Raden Muhammad Fadhil Andila, Nomy Ardiansyah, Yogi Effed Darta Hadi Elfi Yuliza Eva Sofiana Fadilla Riska Rahayu Fahrudin JS Pareke Irfan Alfandi Kamaludin , Kamaludin Lubis, Riska Azzura Marhaeni, Trecya Diyah Citra Muhammad Ikhsan Muhartini Salim Muhartini Salim Muhartini Salim Oktaviany, Putri Pratama, Bayu Abdi Putri Oktaviany Ratuliu, Tara Risdianto Risdianto, Risdianto seprianti eka putri Setiawan, Redo Sipriyadi Siti Yuningsih Sutanpri, Sutanpri Wibowo, Risky Hadi Willy Abdillah Wiranda, Aditya Wulandari, Gustina Dwi Yolanda Mayang Sari