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All Journal Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen Procuratio : Jurnal Ilmiah Manajemen Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges Management Studies and Entrepreneurship Journal (MSEJ) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Kepada Masyarakat International Journal of Economics (IJEC)
Izaak, Wilma Cordelia
Department Of Management, Economic And Business Faculty, Universitas Pembangunan Nasional ‘Veteran” Surabaya, East Java
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Optimalisasi Digital Marketing Melalui Instagram Sebagai Strategi Pemasaran Produk UMKM Di Kelurahan Medokan Semampir Kota Surabaya Wilma Cordelia Izaak; Fa’ulul Denisya; Gilang Ilham Pratama; Fadia Dwi Nurdianty; Nova Aditya Pradana; Dewa Prayoga
KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): Edisi Juni
Publisher : KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat

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Abstract

Pengabdian masayarakat ini diikuti oleh pelaku Usaha Mikro Kecil dan Menengah (UMKM) Kelurahan Medokan Semampir, Kecamatan Sukolilo, Kota Surabaya. Permasalahan yang dihadapi oleh UMKM yaitu, sulitnya memasarkan produk UMKM secara online. Maka dari itu, dibuatlah pendampingan & pelatihan pemasaran melalui media sosial Instagram untuk meningkatkan penjualan produk Usaha Mikro Kecil Menengah (UMKM) agar jangkauan pemasarannya lebih luas sehingga dapat mencapai target penjualan yang diinginkan. Pengabdian masyarakat ini bertujuan untuk memberikan peserta pelatihan keahlian dan ilmu untuk memanfaatkan media digital khususnya Instagram sebagai sarana promosi produk UMKM untuk mempermudah transaksi jual beli antara produsen dan calon konsumen.
The Effect of Trust and Product Quality on Repurchase Intention for Yamalube Oil Products in Gresik Regency Muhammad Harun Alrasyid; Sugeng Purwanto; Wilma Cordelia Izaak
International Journal of Economics (IJEC) Vol. 2 No. 1 (2023): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i1.432

Abstract

In line with the automotive industry's unstoppable growth, a pervasive phenomenon of counterfeit lubricants and motorcycle oils circulating in the market has emerged, with some of them increasingly mimicking the appearance of genuine oil products. Counterfeit oil manufacturers not only imitate various characteristics of the packaging but also innovate by replicating the label technology developed by reputable oil brands. This has caused consumers to worry about the quality of the products and lose trust in several well-known oil brands. Therefore, researchers became interested in conducting a study on the variables of Trust and Product Quality influencing repurchase intention. This study utilized a quantitative descriptive research approach and non-probability sampling with a purposive sample strategy among 105 users of Yamalube Oil products in Gresik Regency. All hypotheses in this study were investigated using component-based SEM analysis with PLS. The research instrument in this study was an online questionnaire created using Google Forms. Based on statistical calculations, the researchers found that Trust and product quality significantly effect repurchase intention for Yamalube oil products in Gresik Regency. The results of this study explain that the repurchase intention variable, effected by the independent variables of Trust and Product Quality, accounts for 88,9% of the variance, while the remaining 11,1% is explained by other variables outside the scope of this study.
The Influence of Product Difference, Price Determination, and Brand Image on the Purchase Decision of KFC Fast Food (Kentucky Fried Chicken) in Surabaya City Desy Windi Prawita; Wilma Cordelia Izaak; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5197

Abstract

Lifestyle changes can occur as a result of people becoming more pragmatic and instant in their thinking as a result of technological advances. The purpose of this study is to dissect the ways in which consumers in Surabaya City, Indonesia make judgments about whether or not to buy fast food from KFC (Kentucky Fried Chicken). Customers who have purchased and eaten at KFC restaurants in Surabaya City are included in the sample population. Purposive sampling was used, resulting in a total of 108 responses. A questionnaire or Likert scale was distributed as a tool to collect data. Quantitative methods and primary and secondary sources of information are used in this kind of study. PLS was the method used to analyze the data. Purchasing decisions were found to be positively and significantly influenced by factors including product differentiation, pricing, and brand image.
Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Produk Pada Marketplace (Studi Pada Pengguna Aplikasi Shopee Di Jawa Timur) Uswatun Hasanah; Hery Pudjoprastyono; Wilma Cordelia Izaak
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2065

Abstract

Shopee memanfaatkan kemajuan teknologi dan informasi dengan cara menyediakan aplikasi pada ponsel Dengan menawarkan aplikasi untuk smartphone yang memudahkan masyarakat untuk membeli dan menjual barang secara online, Shopee memanfaatkan perkembangan informasi dan teknologi. Shopee juga menyediakan alat penilaian dan ulasan konsumen online. Ulasan dan peringkat adalah sumber informasi yang berguna mengenai suatu produk yang mungkin menarik bagi pelanggan lain yang akan membuat keputusan pembelian. Dengan menggunakan 110 konsumen sebagai sampel penelitian, penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap keputusan pembelian produk di marketplace Shopee Jawa Timur. Dengan mendistribusikan survei dan mengolah data menggunakan SEM PLS, penelitian ini menggunakan metodologi kuantitatif.. Sampling purposive dengan metode sampel non-probabilitas adalah strategi pengambilan sampel yang digunakan dalam penelitian ini. Temuan penelitian menunjukkan bahwa pendapat dan peringkat pelanggan online memiliki pengaruh positif dan signifikan terhadap keputusan konsumen untuk membeli produk di pasar Shopee di Jawa Timur. Bisa dikatakan sesuatu itu signifikan (positif) karena mendukung hipotesis.
Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian Garnier Micellar Water Di Gresik Dea Naurotul Jannah; Supriyono Supriyono; Wilma Cordelia Izaak
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12141

Abstract

Penting bagi perusahaan untuk menetapkan strategi dalam menghadapi kompetisi persaingan yang kian kompetitif, khususnya strategi untuk menarik konsumen dalam membuat keputusan pembelian. Penelitian ini dilakukan dengan tujuan yaitu mengetahui dan menganalisis pengaruh citra merek dan kepercayaan merek terhadap keputusan pembelian Garnier micellar water di Gresik. Penelitian ini merupakan penelitian kuantitatif yang melibatkan 99 responden masyarakat di Kabupaten Gresik yang pernah membeli produk Garnier micellar water. Kuesioner dan studi kepustakaan merupakan metode yang diterapkan untuk pengumpulan data dalam penelitian. Dilakukan analisis data pada software SmartPLS 4 dengan mengunakan teknik analisis yakni Structural Equation Modeling (SEM) dengan metode Partial Least Square (PLS). Diperoleh hasil pada penelitian bahwasanya citra merek dan kepercayaan merek berkontribusi terhadap keputusan pembelian Garnier micellar water di Gresik.
Co-Authors Azizah, Nurul Dea Naurotul Jannah Desy Windi Prawita Dewa Prayoga Fadia Dwi Nurdianty Fa’ulul Denisya Gilang Ilham Pratama Hery Pudjoprastyono Kriswibowo, Arimurti Kustini Kustini Lifia Hardiyani Muhammad Harun Alrasyid Nanik Hariyana Nova Aditya Pradana Nuruni Ika Kusuma Wardhani Nuruni Ika Kusumawardhani Rini, Hesty Prima Ronggo Alit Sugeng Purwanto Supriyono Supriyono Supriyono Theodora Cicelia Khristi Uswatun Hasanah