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Implementasi Analisis Teknikal dan Fundamental serta STP untuk Ketepatan Open Posisi pada Klien Pemula di Perusahaan Berjangka Fikry Adie Pratama; Wilma Cordelia Izaak
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4394

Abstract

In understanding the basics of technical and fundamental analysis as a starting point before making trading decisions, through a simple and easy-to-understand approach, novice clients are introduced to technical analysis by looking at candlestick charts, recognizing the direction of market trends, and using technical indicators to assess the strength of price movements. Fundamental analysis, on the other hand, is explained as a way to understand the global economic situation, world political conditions, and international policies that affect the market, although it is not always the main basis for direct transactions. The participatory qualitative method used in the service with an educational approach based on interactive discussions and practical simulations. The main target audience was novice clients who were new to trading. Education is delivered in a gradual and focused manner, with the application of the STP (Segmenting, Targeting, Positioning) concept to help participants design trading strategies that suit the character and needs of novice clients. With this method, it is expected that novice clients can make trading decisions more wisely, measurably, and not only based on speculation.
Strategi Citra Merek dan Kualitas Produk dalam meningkatkan Loyalitas Konsumen Alamic di TikTok Nabilah Wanda Vania; Wilma Cordelia Izaak
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.2171

Abstract

The rise of social media, particularly TikTok, has changed consumer’s perceptions of how they discover, evaluate, and decide to purchase personal care products. This phenomenon has prompted several soap brands, including Alamic soap, to build a strong brand image and maintain product quality to foster sustainable consumer loyalty. This community service project aims to directly engage with Alamic business owners in implementing brand image and product quality strategies to enhance consumer loyalty toward Alamic soap through the TikTok social media platform. The approach used in this community service project involves direct engagement (active participation) by the participants as part of the marketing team in creating digital marketing content and conducting live shopping sessions. These activities serve as a means of disseminating science and technology to Alamic business owners to help them convey their brand image and product quality to consumers via the TikTok platform. This project demonstrates that such direct engagement can enhance consumer loyalty by strengthening brand image and product quality.