Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal Jurnal Inovasi Bisnis (Inovbiz) Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Madani : Indonesian Journal of Civil Society International Journal of Management Science and Information Technology (IJMSIT) DIBINOM(Digital Business and Economics Journal)
Tri Handayani
Politeknik Negeri Bengkalis
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
PENGEMBANGAN EKONOMI KREATIF BIDANG KULINER MELALUI BAURAN PEMASARAN (Studi Kasus Rumah UKM Berkah Desa Resam Lapis) Rini Arvika Sari; Tri Handayani
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 6 No 1 (2021): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The creative economy, especially at the rumah ukm berkah desa resam lapis, displays creativity in the culinary sector by offering a variety of processed food products. The research objective is to determine how the development of the creative economy in the culinary sector and what are the supporting and inhibiting factors in the development of the creative economy in the culinary sector through the marketing mix (case study of Rumah UKM Berkah Desa Resam Lapis). The method in this study uses a qualitative approach with descriptive methods and this type of research uses survey research (survey research) where the researcher is the key instrument, the data collection technique is done by triangulation (combined), data analysis is inductive, and the results of qualitative research emphasize the meaning. of generalizations.The results of this study are as follows: the existence of a culinary-based creative economy at the ukm rumah berkah resam lapis village is quite helpful for the level of welfare of the people of resam lapis village and its surroundings. The marketing mix is ​​the limitation of the creative economy development strategy carried out by the rumah ukm berkah desa resam lapis: products, prices, promotions and places / distribution channels. There are supporting factors, namely the strategic location of resam lapis village and human resources who have high creativity, and there are also inhibiting factors, namely the price of raw materials to produce culinary products which often experience increases and the marketing system is still limited to the ability of individual entrepreneurs. Ekonomi kreatif dapat dikatakan sebagai konsep ekonomi di era ekonomi baru yang mengintensifkan informasi dan Ekonomi kreatif khususnya di Rumah UKM Berkah Desa Resam Lapis menampilkan kreatifitas bidang Kuliner menawarkan berbagai produk olahan makanan . Tujuan Penelitian adalah untuk mengetahui bagaimana pengembangan ekonomi kreatif bidang Kuliner dan apa faktor pendukung dan penghambat dalam pengembangan ekonomi kreatif bidang Kuliner melalui bauran pemasaran (studi kasus Rumah UKM Berkah Desa Resam Lapis). Metode dalam Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif dan jenis penelitian ini menggunakan penelitian survey (survey research) dimana peneliti adalah sebagai instrumen kunci, teknik pengumpulan data dilakukan secara triangulasi (gabungan), analisis data bersifat induktif, dan hasil penelitian kualitatif lebih menekankan makna dari generalisasi. Hasil penelitian ini sebagai berikut: adanya ekonomi kreatif berbasis kuliner Di Rumah UKM Berkah desa resam lapis ini cukup membantu tingkat kesejahteraan masyarakat Desa Resam Lapis dan sekitarnya. Bauran pemasaran menjadi batasan strategi pengembangan ekonomi kreatif yang dilakukan oleh Rumah UKM Berkah Desa Resam Lapis: produk, harga, promosi dan tempat/saluran distribusi. Terdapat faktor pendukung yaitu lokasi Desa Resam Lapis yang strategis dan sumber daya manusia yang memiliki kreativitas tinggi, dan terdapat juga faktor penghambat yaitu harga bahan baku untuk memproduksi produk kuliner yang sering mengalami kenaikan dan sistem pemasaran masih sebatas kemampuan individu pelaku usaha.
Pemetaan Kendala dalam Aplikasi Ekonomi Kreatif di Kota Bengkalis Tri Handayani; Supriati Supriati
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v7i2.1216

Abstract

The phenomenon that occurs shows how potential Bengkalis city in terms of geographical aspects as a city that is very close to neighboring countries but from the aspect of creative economic development has not increased. This study aims to map the constraints of the creative economy industry in Bengkalis City and provide recommendations in order to improve and condition the creative economy better. The study was conducted in the city of Bengkalis by conducting a semi-structure interview with 50 respondents in order to explore the constraints faced by creative economic business actors from Administrative, Technical, Operational, and Managerial (ATOM) aspects. The results of the Technical, Operational and Managerial aspects are the majority of constraints felt by creative economy business actors. There must be a breakthrough effort that must be done by the local government, and synergy with the central government and educational institutions. Keywords: creative economic, administrative, technical, operasional, mangerial
The Factors Influencing Purchase Decisions in choosing Halal Cosmetic Products Bengkalis State Polytechnic Students (Case Study of Emina Cosmetic Products) Imelda Wulandari; Tri Handayani
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2266

Abstract

This study aims to determine the factors that influence the decision to purchase halal cosmetic products, especially Emina products among Bengkalis State Polytechnic students. This type of research is observational by distributing questionnaires to 100 respondents using the non-probability sampling method of selecting samples. The results of this study indicate that personal factors get a mean score of 4.08 classified in high class, social factors get a mean score of 4.08 classified as high class. So the most dominant factor influencing purchasing decisions for Emina products is Personal Factors, while the lowest factors influencing purchasing decisions for Emina products are Social Factors.In general, the characteristics of consumers in choosing halal cosmetic products have a good level of understanding. The need to use halal products is the biggest indicator in reflecting personal factors and social factors. In general, consumer awareness of the importance of consuming halal products (halal cosmetics) is quite good. Local halal cosmetics industry players should be able to create products with halal labeling, so as to improve product image and product quality.
TINGKAT KEPUASAN NASABAH DITINJAU DARI FAKTOR PELAYANAN PADA PT. PEGADAIAN UNIT PELAYANAN CABANG BENGKALIS Sari Sari; Tri Handayani
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 1 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.934 KB) | DOI: 10.35314/inovbiz.v7i1.976

Abstract

The purpose of this research is to know the factors that affect customer satisfaction in terms of service factors in PT. Pegadaian UPC Bengkalis, The most dominant factor influencing the level of customer satisfaction in terms of service factors in PT. Pegadaian UPC Bengkalis and the smallest factor affecting the level of customer satisfaction in terms of service factors in PT. Pegadaian UPC Bengkalis. The population in this research was all customers who have never been become customers at PT. Pegadaian UPC Bengkalis and the sample were 100 respondents. The sampling technique used was purposive sampling. This type of research is associative research. The survey results revealed that the factors affecting the measurement of the level of satisfaction in terms of service factors in PT. Pegadaian UPC Bengkalis namely reliability, responsiveness, assurance, empathy and intangible. The most dominant influencing factor is Responsiveness and the smallest factor influencing that Empathy.
Pengaruh Strategi Digital Marketing dan Citra Merek terhadap Keputusan Pembelian Konsumen pada Coffee Shop di Bangkinang Andri Nofiar. Am; Supriati; Tri Handayani; Rahmad Akbar; Dzulhijjah Yetti
DIBINOM : Digital Business, Economic Jurnal Vol 2 No 1 (2026): DIBINOM : Digital Business, Economic Journal
Publisher : Prodi Bisnis Digital Fakultas Ekonomi Dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/dibinom.v2i1.1783

Abstract

This study offers a comprehensive analysis of the factors driving consumer behavior within the vibrant coffee shop industry in Bangkinang, specifically focusing on the interplay between digital marketing strategies and brand image. Employing a quantitative associative research design, the investigation gathered empirical data from 98 purposively selected respondents. The analytical process involved multiple linear regression, preceded by rigorous testing for validity, reliability, and classical assumptions to ensure data integrity. The findings reveal a compelling narrative: while a well executed digital marketing strategy significantly boosts purchasing decisions, it is the strength of a brand’s image that emerges as the most dominant catalyst in the consumer's final choice. Both variables, when acting in synergy, provide a robust explanation for the fluctuations in local purchasing trends. These results underscore a critical strategic insight for entrepreneurs: simply having a digital presence is insufficient. To thrive in a competitive landscape, coffee shop owners must prioritize the cultivation of a distinctive and trustworthy brand identity. By integrating sophisticated digital outreach with a resonant brand story, businesses can effectively enhance their market appeal and secure long term consumer loyalty. Consequently, this research advocates for a balanced strategic approach to maximize business competitiveness in the modern digital era.
Rancang Bangun Aplikasi Market Place “bidibeng.com” Sebagai Peningkatan Pemasaran Digital Tri Handayani; Supriati Supriati; Wahyu Triyono; Muhammad Arif
Madani : Indonesian Journal of Civil Society Vol. 8 No. 1 (2026): Madani : Februari 2026
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v8i1.3086

Abstract

Improving digital marketing is an urgent need for Micro, Small, and Medium Enterprises (MSMEs) fostered by Bengkalis State Polytechnic. These MSMEs often face challenges in expanding their market reach and adopting modern technology for business. This community service focused on the design of a marketplace application that will be integrated with the Teaching Factory Digital Center. The methods used included analyzing the specific needs of the target MSMEs, designing the system architecture, implementing, and testing the application system together with the community service partners. The results of the activity showed that the bidibeng.com marketplace application can function well and is accepted by the target partners. A total of 25 MSMEs successfully onboarded into the system and more than 120 MSME products were successfully uploaded. This application aims to be a centralized platform that facilitates online product promotions and transactions, thereby directly improving digital marketing and the competitiveness of MSMEs. Furthermore, the implementation of this application demonstrates an improvement in the understanding and readiness of SMEs to utilize digital technology for marketing activities. In the future, the marketplace application integrated with the Teaching Factory Digital Center is expected to be further developed with more adaptive features to support the sustainability of SMEs’ digital transformation.
The Effect of Price and Bulog Product Availability on Customer Satisfaction (A Case Study of The Community in Bengkalis District) Cici Roberkat Anjalina Sinaga; Nazrantika Sunarto; Tri Handayani
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7815

Abstract

This study aims to investigate the effects of Price and Bulog Product Availability on Customer Satisfaction, both simultaneously and partially, among consumers in Bengkalis District. A quantitative approach with an associative research design was employed in this study. The study population consisted of residents of Bengkalis District who had previously purchased Bulog products. A total of 100 respondents were selected using a purposive sampling technique. Data were collected through a structured questionnaire and analyzed using multiple linear regression analysis. The results reveal that Price and Bulog Product Availability simultaneously have a positive and significant effect on Customer Satisfaction. Partially, Price has a positive and significant influence on Customer Satisfaction. Likewise, Bulog Product Availability also exerts a positive and significant effect on Customer Satisfaction. These findings indicate that affordable pricing and consistent product availability are key factors in enhancing customer satisfaction with Bulog products in Bengkalis District.
Co-Authors Andri Nofiar. Am Cici Roberkat Anjalina Sinaga Dzulhijjah Yetti Imelda Wulandari Muhammad Arif Nazrantika Sunarto Rahmad Akbar Rini Arvika Sari Sari Sari Supriati Supriati Supriati Wahyu Triyono