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A Study of Relationship between Spiritual Leadership and Affective Commitment in Healthcare Industry Nageeta Tara Rosa; Muhammad Arif; Adrian Irnanda Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3206

Abstract

This current research examines the influence of spiritual leadership in affective commitment through calling and membership. This research uses a sample of 110 employees either interact or experience direct policies toward the leader with a minimum of 2 years working period at Zainab Mother and Child Hospital in Pekanbaru, Riau Province. Simple Linear Regression is used in this study to measure the contribution toward the dependent variable by using the IBM SPSS version 20. The analysis then shows the results that calling and membership derived from the concept of spiritual leadership have a significant effect on affective commitment. Calling significantly influences affective commitment, and it is similar to membership, which has significant value relates to affective commitment. Recommendations for leaders, employees, and future research are discussed. 
A Study of Relationship between Spiritual Leadership and Affective Commitment in Healthcare Industry Nageeta Tara Rosa; Muhammad Arif; Adrian Irnanda Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3206

Abstract

This current research examines the influence of spiritual leadership in affective commitment through calling and membership. This research uses a sample of 110 employees either interact or experience direct policies toward the leader with a minimum of 2 years working period at Zainab Mother and Child Hospital in Pekanbaru, Riau Province. Simple Linear Regression is used in this study to measure the contribution toward the dependent variable by using the IBM SPSS version 20. The analysis then shows the results that calling and membership derived from the concept of spiritual leadership have a significant effect on affective commitment. Calling significantly influences affective commitment, and it is similar to membership, which has significant value relates to affective commitment. Recommendations for leaders, employees, and future research are discussed. 
ANALISIS STRATEGI PEMASARAN PT. AFRA INSAN AMANAH (STUDI KASUS PADA AGEN DI JABODETABEK) Muhammad Arif; Nageeta Tara Rosa; Erma Domos
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v2i1.230

Abstract

PT. Afra Insan Amanah merupakan salah satu bentuk badan usaha yang brand produk kebutuhan anak muslim, PT. Afra Insan Amanah memakai nama Afrakids dalam memasarkan produk. Afrakids dalam memberikan layanan terbaik kepada konsumen tak lepas dari bantuan agen yang berperan serta dalam merebut potensi pasar dan sekaligus sebagai mitra usaha. Tujuan penelitian ini adalah untuk mengetahui faktor eksternal dan faktor internal dalam strategi pemasaran PT. Afra Insan Amanah pada agen di jabodetabek, untuk mengetahui strategi pemasaran berdasarkan SWOT pada agen afrakids di jabodetabek.. Teknik pengambilan sampel dalam penelitian adalah non probability sampling dengan tipe purposive sampling. Sampel dalam penelitian ini adalah agen Afrakids yang berada di jabodetabek sebanyak 12 agen. Teknik pengumpulan data diperoleh dengan wawancara, obserservasi dan dokumentasi. Analisis data menggunakan analisis SWOT. Hasil dari penelitian ini adalah rumusan alternatif strategi pemasaran yang didapatkan berdasarkan faktor-faktor eksternal dan internal adalah memaksimalkan lokasi yang strategis, memperluas dan meningkatkan promosi, memperdalam jalinan dengan mitra, meningkatkan hubungan baik dengan pelanggan, mempertahankan kualitas produk. Strategi yang dapat digunakan Agen Afrakids di jabodetabek berdasarkan matriks SWOT yaitu mempertahankan dan meningkatkan kualitas produk, Memperbanyak serta memperdalam jalinan dengan reseller