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All Journal Jurnal Pengabdian Dharma Laksana JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JURNAL SeMaRaK PINISI Discretion Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia
Jasmani Jasmani
Universitas Pamulang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : PINISI Discretion Review

 1 
The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang Jasmani Jasmani; Denok Sunarsi
PINISI Discretion Review Volume 3, Issue 2, March 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.346 KB) | DOI: 10.26858/pdr.v1i1.13409

Abstract

Along with the many types of bread that appear now, one of which is white bread. Companies are required to make bread products that can meet the wishes of the community. This study aims to determine the effect of product mix, promotion mix and brand image on consumer purchasing decisions of Sari Roti products in South Tangerang. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the product mix significantly influence consumer purchasing decisions by 30.3%, the hypothesis test obtained significance 0,000 <0.05. The promotion mix has a significant effect on consumer purchasing decisions by 41.2%, the hypothesis test obtained significance 0,000 <0.05. Brand image has a significant effect on consumer purchasing decisions by 26.8%, hypothesis testing obtained significance 0,000 <0.05. Product mix, promotion mix, and brand image simultaneously have a significant effect on consumer purchasing decisions by 49.3%, hypothesis testing obtained significance of 0,000 <0.05.
The Influence of Technology Determinism and Technology Literacy on Student Learning Outcomes (On MA Daarul Hikmah Pamulang) Kharisma Danang Yuangga; Jasmani Jasmani; Denok Sunarsi
PINISI Discretion Review Volume 1, Issue 1, September 2017
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.492 KB) | DOI: 10.26858/pdr.v1i1.13237

Abstract

The latest technological developments cause impacts in all fields. One of them is a change in social behavior. The purpose of this study is to determine technological determinism and technological literacy on student learning outcomes at MA Daarul Hikmah Pamulang. The method used is descriptive method with an associative approach. The sampling technique used was proportional random sampling using the method of saturated sampling technique with a sample of 78 respondents. The analysis tool uses validity test, reliability test, classic assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are technological determinism that has a positive and significant effect on student learning outcomes by 38.6%. Hypothesis testing is obtained tcount> ttable or (6.907> 1.992), so H0 is rejected and H1 is accepted meaning there is a positive and significant influence between technological determinism on student learning outcomes at the MA Daarul Hikmah Pamulang Office. Technology literacy has a positive and significant effect on student learning outcomes by 39.8%. Hypothesis testing is obtained tcount> ttable or (7.091> 1.992) so that H0 is rejected and H2 is accepted meaning that there is a positive and significant influence between technology literacy on student learning outcomes. A simultaneous test of technological determinism and technological literacy has a positive and significant effect on student learning outcomes with an influence contribution of 48.4%, while the remaining 51.9% is influenced by other factors. Hypothesis testing obtained the value of Fcount> Ftable or (40.435> 2.730), thus Ho is rejected and H3 is accepted. This means that there is a positive and significant effect simultaneously between technological determinism and technology literacy on student learning outcomes in MA Daarul Hikmah Pamulang
Co-Authors Abdul Khoir Ade Yusuf Ahidin, Udin Ali Zaenal Abidin Anum Nuryani Asep Sulaeman Azhar Affandi Baliyah Munadjat Denok Sunarsi Devi Fitria Wilandari Dian Rostikawati Dodi Ilham Dodi Prasada Elizabeth Tika Kristina Hartuti Endang Sugiarti Erlangga, Heri Fauziah Septiani H Komarudin H. Hastono I Nyoman Marayasa Irfan Rizka Akbar Irmal Irmal Kharisma Danang Yuangga Lucia Maduningtias Mahnun Mas&#039;adi Moh. Sidik Priadana Nurjaya Nurjaya Pranoto Pranoto Ria Rosalia Simangunsong Riri Oktarini Supatmin Supatmin Supiyan, Dede Sutiman Sutiman Triyadi Triyadi Umi Narimawati