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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pengabdian Dharma Laksana JURNAL PEMASARAN KOMPETITIF Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal PKM Manajemen Bisnis PENGABDIAN SOSIAL Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Riri Oktarini
Universitas Pamulang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Manajemen Pengembangan Desa Wisata Dieng Wonosobo, Jawa Tengah Iis Novianti; Juwita Ramadani Fitria; Riri Oktarini
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol 3, No 1 (2023): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v3i1.30286

Abstract

Pengrajin keset dari kain perca berkarakter saat ini sudah mampu memproduksi aneka model keset seperti angry bird, keropy, smile dan sebagainya namun karena pemasaran yang masih sangat terbatas serta belum adanya pengemasan sebagai identitas pengrajin mengakibatkan masyarakat luas belum mengenal produk keset dari daerah ini.  Di samping itu belum adanya SDM dari pengrajin yang mampu melakukan pembukuan, sehingga barang masuk dan keluar serta keuangan tidak tercatat dengan baik. Melalui Program Pengabdian Kepada Masyarakat ini akan diupayakan untuk meningkatkan pemasaran melalui media internet. Strataegi pemasaran yang diterapkan dengan pengenalan internet sangat berpengaruh dan berperan penting bagi peningkatan penjualan. Dengan strategi pemasaran yang tepat diharapkan mampu meningkatkan omzet penjualannya dan meningkatkan laba. Pelatihan ini lebih bersifat untuk memperbaiki dan mengelola agar tetap update dengan produk terkini. Oleh karena itu perlu menciptakan desain keset baru untuk mendapatkan produk baru secara periodik sehingga website pun akan berkembang terus serta lebih menarik bagi pengunjung situs tersebut.  Selain itu pengemasan dengan logo dan identitas pengrajin atau produsen perlu diberikan pada produk agar dikenal masyarakat luas sehingga ke depannya mampu bersaing di pasar nasional dan dapat menjadi ikon atau produk unggulan dari daerah Ponpes Mathla’ul Hidayah Cisauk.  Pembuatan perangkat lunak dan penggunaan komputer untuk kepentingan pembukuan sangat perlu dilakukan untuk mengetahui secara pasti untung/rugi usaha kerajinan keset ini serta kemungkinan pengembangannya.
Peningkatan Kapasitas Pemasaran Digital bagi Pelaku UMKM di Perumnas Monang Maning Denpasar Barat Iis Noviyanti; Riri Oktarini; Nurmin Arianto
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1746

Abstract

The community service program aimed to enhance the digital marketing capacity of micro, small, and medium enterprise (MSME) entrepreneurs in Perumnas Monang Maning, West Denpasar. This initiative was motivated by the limited understanding and application of digital marketing strategies among local MSME actors, which hindered their competitiveness in the digital economy. The program sought to strengthen participants’ abilities to promote products and services through online platforms effectively. The activity was conducted on October 25–26, 2025, in Perumnas Monang Maning, involving ten lecturers from Universitas Pamulang as facilitators and twenty-four local residents as participants. The implementation methods included lectures, hands-on practice, group discussions, and question-and-answer sessions. The PKM process consisted of three stages: preparation, implementation, and reporting. The results indicated a significant improvement in participants’ knowledge and practical skills in digital marketing, particularly in creating social media content, managing online promotions, and developing simple digital catalogs. Furthermore, participants reported increased confidence in using digital tools to expand their business networks and customer reach. Overall, the program effectively contributed to empowering local MSMEs to adopt sustainable digital marketing strategies.
Meningkatkan Kualitas Layanan dan Meningkatkan Mutu Sumber Daya Manusia bagi UMKM di Desa Air Batu Kota Palembang Riri Oktarini; Dewi Lestari; Sinta Sulistiani
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1755

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting the local economy, yet many face challenges in maintaining service quality and improving human resource competence. This Community Service Program (PKM) aimed to enhance service quality and strengthen human resource capacity among MSME entrepreneurs in Air Batu Village, Palembang. The activity was carried out on May 4, 2025, involved three lecturers from Universitas Pamulang as facilitators. A total of 22 MSME participants from Air Batu Village took part in the program. The PKM implementation consisted of three stages: preparation, execution, and reporting. During the execution stage, several methods were applied, including material presentation, hands-on practice, group discussions, and question-and-answer sessions. The materials delivered focused on improving customer service, business management, and sustainable practices. The results showed an increase in participants’ understanding of service excellence, business innovation, and environmental awareness in managing MSME operations. Moreover, participants demonstrated higher motivation and capability in applying the knowledge gained to improve their business performance. This program is expected to create a positive impact on the development and competitiveness of MSMEs in Air Batu Village.
Pengembangan Strategi Pemasaran Terpadu untuk Produk Unggulan Kelurahan Margaluyu Kota Serang Iis Noviyanti; Riri Oktarini; Juwita Ramadani Fitria
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2109

Abstract

Integrated marketing strategy is essential for strengthening the competitiveness of local superior products in Margaluyu Urban Village, Serang City, especially for home-based enterprises facing limited market access and digital marketing capabilities. This PKM program aims to develop an integrated marketing strategy to enhance product competitiveness, expand market reach, and improve entrepreneurial capacity among local producers. The PKM activity was conducted at the Margaluyu Village Office on 17 May 2026, involving six lecturers from Universitas Pamulang and 21 home-based business participants, through presentation sessions, practical training, discussions, and question and answer, following preparation, implementation, and reporting stages. The results of the activity showed increased understanding of integrated marketing strategies, improved branding and digital marketing skills, and greater awareness among participants in developing more competitive and sustainable business practices. In addition, the program encourages sustainable collaboration between lecturers and participants through follow-up mentoring and continuous assistance, enabling home-based enterprises to strengthen product innovation, marketing networks, and long-term competitiveness in both local and regional markets and improving income stability and community welfare in Margaluyu through strengthened entrepreneurship ecosystems and technology-based marketing adoption in sustainable local economic development context of Serang City area.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan di Laulau Cafe Lebak Bulus Iis Noviyanti; Lia Asmalah; Riri Oktarini
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1317

Abstract

In today’s competitive cafe industry, customer satisfaction has become a crucial determinant of business sustainability and growth. LauLau Cafe Lebak Bulus faces the challenge of maintaining customer loyalty while delivering high-quality service and reasonable pricing. This study aims to examine the effect of service quality and price, both partially and simultaneously, on customer satisfaction at LauLau Cafe Lebak Bulus. A quantitative research approach with a survey method was employed. The population consisted of 7,655 cafe consumers, and a sample of 99 respondents was determined using Slovin’s formula and selected through simple random sampling. Data were collected through a structured questionnaire distributed directly and via WhatsApp, designed using Google Forms with closed-ended Likert scale questions. Data analysis was conducted using SPSS 26, including descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that both service quality and price have a positive and significant effect on customer satisfaction, individually and simultaneously. This finding highlights that customer satisfaction is influenced not only by the quality of service but also by the perceived fairness of pricing. Therefore, cafe management should continuously enhance service quality while maintaining competitive pricing strategies to foster customer loyalty, improve retention, and strengthen market position sustainably.
Co-Authors Ade Yusuf Annie Rufeidah Annie Rufeidah Denok Sunarsi Dewi Lestari Dyas Mulyani Benazir Erlangga, Heri Harjoyo Harjoyo Iis Novianti Iis Noviyanti Irfan Rizka Akbar Jasmani Jasmani Juwita Ramadani Fitria Lia Asmalah Lisa Novia Nurjaya Nurjaya Nurmin Arianto Rahmayanti Rahmayanti Sinta Sulistiani Suwandi Suwandi Wahidah, Nur Rachmah Waluyo Waluyo Zaki Zainal Arifin