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Erlita Kurniawaty
Universitas Pamulang
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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PELATIHAN MANAJEMEN PENGELOLAAN TUGAS SISWA SDI NURUL HIDAYAH MENGGUNAKAN APLIKASI GOOGLE DRIVE Noryani, Noryani; Irfanudin, Ahmad Maulana; Kurniawaty, Erlita; Andalusi, Ratih
Jurnal Pengabdian Sosial Vol 1 No 2 (2021): JURNAL PENGABDIAN SOSIAL
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v1i2.12972

Abstract

ABSTRACT The background of doing community service is observing and understanding the problems experienced by our community service partners, namely SDI Nurul Hidayah in the Distance Learning process during the Sars-Cov-2 virus pandemic, obstacles in the distribution of teaching materials, tasks and other activities that shift from face to face to online is a new difficulty, especially for teachers, students as well as parents and guardians of students. The purpose of this Community Service is to provide practical and efficient solutions in the distribution of subject matter using applications that are free and easy to use. The method of implementing community service is by inviting representatives from each stakeholder, namely teachers, students and representatives of parents of SDI Nurul Hidayah students in a limited emergency through the Zoom video conference application, by introducing the Google Drive application and its use practices related to the learning access process through online media. The result of the community service process is that teachers, students and parents get new experiences related to the use of online learning media, easier and more efficient distribution of teaching materials in terms of time and cost. The conclusion of this community service, namely the use of online learning media to make Teaching and Learning Activities during the pandemic can be carried out well, we suggest that as special service lecturers for community service partners so that they can increase their abilities in the field of technology, and in general so that service activities can be carried out continuously.. Keywords: Community Service, GoogleDrive, Islamic elementary school, and Nurul Hidayah  ABSTRAK Latar belakang dilakukannya Pengabdian Masyarakat adalah mengamati serta memahami permasalahan yang dialami oleh mitra abdimas kami yakni SDI Nurul Hidayah dalam proses Pembelajaran Jarak Jauh di masa pandemi virus Sars-Cov-2, hambatan dalam distribusi bahan ajar, tugas serta kegiatan lainnya yang beralih dari tatap muka menjadi daring menjadi kesulitan baru khususnya bagi para guru, siswa maupun orang tua dan wali peserta didik. Tujuan dilakukan Pengabdian Masyarakat ini adalah memberikan solusi praktis dan efisien dalam pendistribusian materi pelajaran menggunakan aplikasi yang bersifat gratis dan mudah dalam penggunaannya. Metode Pelaksanaan Pengabdian Masyarakat adalah dengan mengundang perwakilan dari masing-masing stakeholder, yaitu Guru, peserta didik serta perwakilan orang tua murid SDI Nurul Hidayah secara darurat terbatas melalui aplikasi video conference Zoom, dengan memperkenalkan aplikasi Google drive serta praktik penggunaannya terkait dengan proses akses pembelajaran melalui media daring. Hasil proses pengabdian masyarakat adalah para guru, peserta didik dan orang tua mendapatkan pengalaman baru terkait penggunaan salah satu media pembelajaran daring, distribusi bahan ajar yang lebih mudah dan efisien dari segi waktu dan biaya. Simpulan pengabdian masyarakat ini yaitu penggunaan media pembelajaran daring membuat Kegiatan Belajar Mengajar selama masa pandemi dapat terlaksana dengan baik, saran kami selaku dosen pengabdi khusus untuk mitra pengabmas agar dapat meningkatkan kemampuan di bidang teknologi, dan secara umum agar kegiatan pengabdian dapat terus dilakukan secara berkesinambungan.. Kata-kata Kunci: Pengabmas, Google Drive, SDI, dan Nurul Hidayah
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CAMILAN KULPIKERS DI KAMPUNG BALI JAKARTA PUSAT Erika Tiana Sari; Erlita Kurniawaty
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the price and quality of the product on purchasing decisions at Kulpikers Snacks, Central Jakarta. The method used in this study is a quantitative method. The population in this study was 5,819 consumers, the sampling method used was the slovin technique totaling 98 consumers, using the accidental sampling technique. Data collection techniques through primary and secondary data. The analysis used regression analysis, correlation coefficient analysis, determination coefficient analysis and hypothesis testing. The results of this study are product quality (X1) and price (X2) have a positive and significant effect on purchasing decisions (Y) with the regression equation Y = 6.478 + 0.188 X1 + 0.603 X2 + α. The determination coefficient has a simultaneous effect of 55.9%. Partial hypothesis testing obtained the results of product quality (X1) of t count> t table or (7.973> 1.984), then Ho1 is rejected and Ha1 is accepted. This means that there is a positive and significant influence between the independent variables, namely Product Quality (X1) on purchasing decisions (Y).  Partial hypothesis test obtained the result of price (X2) of t count> t table or (10.705> 1.984). then Ho2 is rejected and Ha2 is accepted. This means that there is a positive and significant influence between the independent variable, namely price (X2) on purchasing decisions (Y). Simultaneous hypothesis test between product quality variables (X1) and price (X2) obtained the result of F count> F table or (60.300> 1.984). Thus Ho3 is rejected and Ha3 is accepted, meaning that there is a significant influence simultaneously between product quality (X1) and price (X2) on purchasing decisions (Y) at Kulpikers Snacks, Central Jakarta.
PEMANFAATAN SOSIAL MEDIA DALAM PEMASARAN SITU TANDON SEBAGAI DESTINASI WISATA OLAHRAGA PILIHAN MASYARAKAT KOTA TANGERANG SELATAN Nani, Nani; Furyanah, Anah; Kurniawaty, Erlita
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Januari 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/r102cd67

Abstract

ABSTRACT The community service activity focuses on the utilization of social media in marketing Situ Tandon as a preferred sports tourism destination for the people of South Tangerang. The main issues faced include water pollution, inadequate supporting facilities, and a lack of community awareness regarding the importance of environmental conservation. The objective of this initiative is to enhance the visibility of Situ Tandon through engaging digital marketing campaigns while educating the community about cleanliness and environmental preservation. The methods employed include socialization, waste management training, and creating appealing content on social media platforms. The expected outcomes are an increase in visitor numbers, improved water quality, and the establishment of active environmental care groups. Ultimately, this activity aims to contribute positively to local tourism development and the welfare of surrounding communities.
Analysis of Customer Loyalty in View of Company Commitment and Customer Trust in Traditional Life Insurance Products in South Tangerang Erlita Kurniawaty; Nandan Lima Krisna; Jan Horas V. Purba
International Journal of Integrated Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i11.2578

Abstract

The insurance services industry, as a trust-based business, is still considered not to have fully gained the trust of its customers, with decreasing customer loyalty in purchasing insurance products, especially traditional life insurance. The phenomenon observed in the research location indicates that customer trust in traditional life insurance products remains low, and the company’s commitment to providing product benefits is not yet optimal. This study aims to examine the influence of company commitment on customer loyalty through customer trust. The approach used in this research is a quantitative approach. The population and sample in this study consist of all customers holding traditional life insurance products in South Tangerang City, totaling 100 respondents, with a sampling technique using a saturated sample method. Research data were obtained from questionnaire responses and analyzed using SEM analysis methods with the assistance of Lisrel software. The study results indicate that (1) Company commitment has an effect on customer trust, (2) Customer trust influences customer loyalty, and (3) Company commitment affects customer loyalty through customer trust.
PEMANFAATAN DAN PENGELOLAAN SAMPAH RUMAH TANGGA BERBASIS EKONOMI KREATIF DI YAYASAN LANGIT INDONESIA CEMERLANG SAWANGAN DEPOK Kurniawaty, Erlita; Irfanuddin, Ahmad Maulana; Andalusi, Ratih
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2022): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v3i3.24868

Abstract

Tujuan pengabdian kepada masyarakat ini untuk memberikan edukasi kepada masyarakat sekitar Yayasan Langit Indonesia Cemerlang, Sawangan Depok untuk lebih perduli terhadap lingkungan sekitar. Metode yang digunakan ada beberapa tahap diantaranya tahap persiapan, yang meliputi survei awal, pemantapan dan penentuan lokasi dan sasaran. Setelah survei maka ditentukan lokasi pelaksanaan dan sasaran peserta kegiatan. Tahap berikutnya yaitu tahap pelaksanaan Pengabdian Kepada Masyarakat. Tahap ini akan diberikan pelatihan kepada masyarakat akan pentingnya pengelolaan sampah rumah tangga. Pelatihan, dengan beberapa metode diantaranya ceramah, tanya jawab dan simulasi. Hasil dari kegiatan ini adalah membuat masyarakat sadar dan perduli terhadap lingkungan sekitar, minimal lingkungan terdekat mereka. Pengabdian Kepada Masyarakat kali ini disasarkan kepada warga daerah perumahan padat penduduk yang sebelumnya kurang perduli terhadap lingkungan, sehingga diharapkan melalui program yang dibentuk ini, ketidakperdulian terhadap lingkungan akan berkurang. Penanganan sampah terutama sampah rumah tangga perlu di antisipasi sedini mungkin, karena akan mempengaruhi kondisi lingkungan di masa yang akan datang.Kata kunci: pelatihan, sampah, lingkungan, sampah rumah tangga, ekonomi kreatif
Pengaruh Fasilitas Dan Promosi Terhadap Loyalitas Pelanggan Di Nm Recording Studio Kota Tangerang Ade Rizky; Erlita Kurniawaty
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6828

Abstract

ABSTRACT This study aims to determine the effect of facilities and promotion on customer loyalty at NM Recording Studio, Tangerang City, both partially and simultaneously. The research method used is quantitative with an associative approach. The sampling technique applied was non-probability sampling with a saturated sample, in which the entire population of 57 respondents, consisting of customers who used the services of NM Recording Studio, was taken as the sample. The results show that facilities (X1) have a positive and significant effect on customer loyalty (Y) (t-count 18.310 > t-table 1.673, sig. 0.000 < 0.05), with the regression equation Y = -4.325 + 0.823X1, a very strong correlation (r = 0.927), and a contribution of 85.9% (R² = 0.859). Promotion (X2) also has a positive and significant effect (t-count 9.710 > t-table 1.673; sig. 0.000 < 0.05), with the regression equation Y = 1.139 + 0.792X2, a strong correlation (r = 0.795), and a contribution of 63.2% (R² = 0.632). Simultaneously, both variables have a significant effect (F-count 258.949 > F-table 3.17; sig. 0.000 < 0.05), with the regression equation Y = -5.339 + 0.641X1 + 0.296X2, a very strong correlation (r = 0.952), and a contribution of 90.6% (R² = 0.906).
Analysis of Customer Engagement towards Customer Loyalty through Customer Trust in Traditional Life Insurance Products in South Tangerang City Kurniawaty, Erlita; Limakrisna, Nandan; Purba, Jan Horas V
Formosa Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i10.11760

Abstract

The insurance services industry as a business of trust is still considered to have not fully gained the trust of its customers and the minimal involvement of its customers means that the reality is that customer loyalty is decreasing in terms of purchasing insurance products, especially traditional life insurance. Especially in the private sector as a guarantor institution that can provide protection for life. This study aims to test the effect of customer involvement on customer loyalty through customer trust. The approach used in this study is a quantitative approach. The population and sample used in this study were all customers who have traditional life insurance products in South Tangerang City, totaling 120 respondents with a sampling technique using the saturated sample method. The research data were obtained from the results of filling out the questionnaire and analyzed using the SEM analysis method technique with the help of the Lisrel program. The results of the study indicate that (1) Customer involvement has no effect on Customer Trust (2) Customer involvement has an effect on customer loyalty (3) Customer involvement has an effect on customer loyalty through customer trust.
Islamic rural bank mission drift: Equity financing vs debt-based financing Afriadi, Fiqih; Pranoto, Pranoto; Kurniawaty, Erlita; Zamzami, R. Mohd.
Jurnal Ekonomi & Keuangan Islam Volume 10 No. 1, January 2024
Publisher : Faculty of Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/JEKI.vol10.iss1.art4

Abstract

Purpose – This study aims to compare the depth of outreach, financial performance, and trade-off between the depth of outreach and financial performance (mission drift) between equity financing and debt-based financing in Indonesian Islamic Rural Banks.Methodology – We compare the depth of outreach and financial performance using descriptive statistics and explore mission drift comparisons using OLS time series. Findings – The depth of the outreach comparison shows that debt-based financing performs better. However, equity financing outperforms financial performance. The regression results show mission drift in Musharaka and Multiservice financing, indicating that both sides have mission drift. However, there is no mission drift in Murabaha financing, which constitutes the majority of financing in Indonesian Islamic Rural Banks. Murabaha financing synchronously demonstrates excellent depth of outreach and financial performance.Implications – Islamic Rural Banks in Indonesia need product innovation in equity financing to obtain a better depth of outreach and avoid mission drift. The simplicity of the practice in Murabaha can be a reference for product innovation in Islamic Rural Banks, while the government can support Indonesian Islamic Rural Banks' product innovation by providing appropriate regulations.Originality – This study seeks to fill the comparison gap between mission drifts in Indonesian Islamic rural bank financing. There is a limitation in studies of Islamic rural bank financing mission drifts in Indonesia since the comparison of mission drift deals only with Islamic microfinance at a global level.
Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen pada Gerai Toys City Aeon Mall BSD Kabupaten Tangerang - Banten Rohmat, Resna; Kurniawaty, Erlita
Jurnal Ilmiah PERKUSI Vol. 5 No. 1 (2025): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v5i1.14280

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian di Toys City Aeon Mall BSD Tangerang - Banten. Metode penelitian yang digunakan adalah survei dengan teknik pengumpulan data menggunakan kuesioner kepada 100 responden. Analisis data dilakukan dengan regresi linier sederhana dan berganda untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa promosi (X1) secara positif dan signifikan mempengaruhi keputusan pembelian (Y) dengan nilai t hitung 9,625 > t tabel 1,290 dan tingkat signifikansi 0,000 < 0,05. Selain itu, kualitas pelayanan (X2) juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y) dengan nilai t hitung 9,422 > t tabel 1,290 dan tingkat signifikansi 0,000 < 0,05. Secara simultan, promosi (X1) dan kualitas pelayanan (X2) secara bersama-sama mempengaruhi keputusan pembelian (Y) dengan nilai F hitung 71,406 > F tabel 3,09 dan tingkat signifikansi 0,000 < 0,05. Kesimpulannya, Toys City Aeon Mall BSD Tangerang - Banten dapat meningkatkan keputusan pembelian dengan memperkuat strategi promosi dan meningkatkan kualitas pelayanan kepada pelanggan.
Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian pada Produk Air Minum Dalam Kemasan (AMDK) Merek Tirta Sasmita (Studi Kasus Pada Mahasiswa Reguler CK Tahun Akademik 2023-2024 Program Studi Manajemen Universitas Pamulang) Rismayanti, Rismayanti; Kurniawaty, Erlita
Jurnal Ilmiah PERKUSI Vol. 5 No. 1 (2025): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v5i1.14510

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek dan Harga Terhadap Keputusan Pembelian Pada Produk Air Minum Dalam Kemasan (AMDK) Merek Tirta Sasmita. Metode penelitan yang digunakan adalah metode deskriptif kuantitatif dengan pendekatan asosiatif. Teknik sempling yang digunakan adalah Probability Sampling dan Populasi dalam penelitian ini adalah Mahasiswa Reguler CK Tahun Akademik 2023-2024 Program Studi Manajemen Universitas Pamulang sebanyak 3.184 Mahasiswa dengan sempel sebanyak 97 orang responden diproleh melalui rumus Slovin. Metode analisis data menggunakan analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis. kemudian data diolah menggunakan IBM SPSS Statistic Version 26. Hasil penelitian ini adalah Citra Merek (X1) dan Harga (X2) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) dengan persamaan regresi Y = 2,095 + 0,519 X1 + 0,495 X2. Koefisien determinasi berpengaruh sebesar 41,7% sedangkan sisanya 58,3% dipengaruhi faktor lain yang tidak dilakukan penelitian. Uji hipotesis secara parsial diperoleh angka Citra Merek (X1) sebesar t hitung > t tabel atau (6.736 > 0,1661) dengan signifikan 0,000 < 0,05. Maka H0 ditolak dan H1 diterima.  Hal ini berarti terdapat pengaruh positif dan signifikan antara variabel independen yaitu Citra Merek (X1) terhadap Keputusan Pembeliaan (Y). Harga sebesar t hitung > t tabel  atau (6.967 > 0,1661) dengan signifikan 0,000 < 0,05. maka H0 ditolak dan H2 diterima. Hal ini berarti terdapat pengaruh positif dan signifikan antara variabel independen yaitu Harga (X2) terhadap Keputusan Pembeliaan (Y). Uji hipotesis secara simultan diperoleh nilai F hitung > F tabel atau (33,613 > 3,09) dengan signifikan 0,000 < 0,05. Dengan demikian maka H0 ditolak dan H3 diterima, hal ini menunjukkan bahwa terdapat pengaruh positif dan signifikan secara simultan antara Citra Merek (X1) dan Harga (X2) terhadap Keputusan Pembelian (Y) pada produk Air Minum Dalam Kemasan (AMDK) Merek Tirta Sasmita di Mahasiswa Reguler CK Tahun Akademik 2023-2024 Program Studi Manajemen Universitas Pamulang.
Co-Authors Ade Rizky Afriadi, Fiqih Ahmad Maulana Irfanuddin Ahmad Maulana Irfanudin Ahmad Maulana Irfanudin Am. Daud Mu'min Shodiq Andalusi, Ratih Ansyah, Febri Eni Puji Astuti Eni Puji Astuti Erika Tiana Sari Esther Victory Natalia Fauziah Septiani Fauziah Septiani Furyanah, Anah Irfanuddin, Ahmad Maulana Jan Horas V Purba, Jan Horas V Jan Horas V. Purba N. Lilis Suryani Nandan lima Krisna Nandan Limakrisna Nani Nani Noryani Noryani Noryani Noryani Noryani, Noryani Nur Subekhan PRANOTO Ramadini, Nosalia Rahmi Ratih Andalusi Ratih Andalusi Rismayanti Rismayanti Rohmat, Resna Sabarulloh Sabarulloh Samsul Anwar Sri Utami Faridah Subarto Subarto Subarto Subarto Subarto, Subarto Suryani, N. Lilis Zamzami, R. Mohd. Zaqi, Abi Mizan