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All Journal Jurnal Ekonomi & Keuangan Islam Jurnal Pengabdian Dharma Laksana JURNAL PEMASARAN KOMPETITIF KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Society Engagement (IJSE) Kontigensi: Jurnal Ilmiah Manajemen Formosa Journal of Multidisciplinary Research (FJMR) Pekodimas : Jurnal Pengabdian Kepada Masyarakat PENGABDIAN SOSIAL Journal of Research and Publication Innovation Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Integrated Science and Technology JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Pengabdian Masyarakat Jurnal Intelek Insan Cendikia Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Journal of Advanced Research in Social Sciences and Humanities
Erlita Kurniawaty
Universitas Pamulang
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Spare Part Kawasaki Pada Yon Kawasaki Part di Kota Jakarta Barat Zaqi, Abi Mizan; Kurniawaty, Erlita
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 1 No. 3 (2024): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v1i3.145

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Spare Part Kawasaki pada Yon Kawasaki Part di kota Jakarta Barat secara Parsial dan Simultan. Metode penelitian yang digunakan menggunakan metode Asosiatif Kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen atau pembeli spare part Kawasaki pada Yon Kawasaki Part di kota Jakarta barat dengan jumlah 285 populasi dan dengan sampel yang digunakan sebanyak 74 orang responden. Metode analisis data menggunakan Uji Regresi Linier Sederhana, Regresi Linier Berganda, Koefisien Korelasi, Koefisien Determinasi, Uji t Parsial dan Uji F Simultan. Hasil penelitian menunjukkan bahwa: 1) Kualitas Produk secara signifikan berpengaruh terhadap Keputusan Pembelian spare part Kawasaki pada Yon Kawasaki Part di Jakarta Barat. 2) Harga secara signifikan berpengaruh terhadap Keputusan Pembelian spare part Kawasaki pada Yon Kawasaki Part di Jakarta Barat. 3) Secara simultan Kualitas Produk dan Harga secara signifikan berpengaruh terhadap Keputusan Pembelian spare part Kawasaki pada Yon Kawasaki Part di Jakarta Barat.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ALBUM KPOP PADA ADORABLEVELVET DI JAKARTA SELATAN Esther Victory Natalia; Erlita Kurniawaty
Jurnal Intelek Insan Cendikia Vol. 1 No. 9 (2024): NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan Penelitian ini untuk menguji pengaruh promosi dan kualitas produk terhadap Keputusan pembelian secara simultan. Metode penelitian yang digunakan adalah penelitian kuantitatif. Ini salah satu jenis penelitian yang spesifikasinya adalah sistematis, terencana dan terstruktur dengan jelas sejak awal hingga pembuatan desain penelitiannya. Populasi dalam penelitian ini adalah Pelanggan sejumlah 94 orang. Teknik sampling yang digunakan adalah Probability Sampling, metode pengambilan sample menggunakan teori Slovin didapatkan jumlah sampel 76. Analisis data menggunakan analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis. maka dapat disimpulkan : Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) Hal ini dibuktikan dengan hasil uji regresi linear sederhana dengan persamaan Y 8,704+0,619 X1. Nilai koefisien korelasi sebesar 0,733 (kuat). Nilai koefisien determinasi sebesar 59,8%, serta nilai thitung 4.280 ttabel 1,661 dengan tingkat signifikan 0,000 0,01. Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y). Dibuktikan dengan hasil uji regresi linear sederhana dengan persamaan Y 9,004 + 0,680 X2. Nilai koefisien korelasi sebesar 0,754 (kuat). Nilai koefisien determinasi 59,8%, serta nilai thitung 11,081 ttabel 1,661 dengan tingkat signifikan 0,000 0,01. Terdapat pengaruh positif dan signifikan antara Promosi dan Kualitas Produk terhadap Keputusan Pembelian. Dibuktikan dengan hasil uji regresi linear berganda dengan persamaan Y 3,155+0,391 X1+ 0,389 X2. Nilai korelasi variabel Promosi (X1) dan Kualitas produk (X2) sebesar 0,838 tingkat hubungan antara variabel Promosi (X1) dan Kualitas Produk (X2) secara simultan yang memiliki tingkat pengaruh atau hubungan yang sangat kuat berdasarkan variable 0,800-0,1000.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Produk Fashion Di Matahari Depok Town Square Kota Depok Sabarulloh Sabarulloh; Erlita Kurniawaty
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8801

Abstract

Abstrak. This study aims to determine the effect of service quality and price on consumer satisfaction at Matahari Depok Town Square Depok, both partially and simultaneously. The type of research uses an associative quantitative method. The sampling technique uses random samples using the slovin technique and 99 consumers were obtained as respondents. The results of the analysis show: Service Quality has an effect on consumer satisfaction at Matahari Depok Town Square, as evidenced by the value of the equation t count> t table or 2.591> 1.987, thus H0.1 is rejected and Ha.1 is accepted, meaning that there is a positive and significant effect between Service Quality (X1) on Consumer Satisfaction (Y) at Matahari Depok Town Square. Price partially has a positive effect on consumer satisfaction at Matahari Depok Town Square, as evidenced by the value of t count> t table or 4.855> 1.987, thus H0.2 is rejected and Ha.2 is accepted, where there is a positive and significant effect between Price (X2) on Purchasing Decisions (Y) at Matahari Depok Town Square. Service quality and price simultaneously have an influence on consumer satisfaction at Matahari Depok Two Square, as evidenced by the Fcount of 198.221 and the Ftable value of 0, while the Ftable value at the 0.05 level with df 1 (number of variables -1) 3-1 = 2, and df 2 (n-k-1) or = 99-2-1 = 96 obtained the Ftable value of 3.09. So it can be concluded that Fcount> Ftable (198.221> 3.09) and the Ftable value <0.05 (0 <0.05), then Ha is rejected, so it can be concluded that Service Quality and Price together have an influence on Consumer Satisfaction. Keywords: Service Quality, Price, Consumer Satisfaction.
PENGARUH INFLUENCER MARKETING DAN CONTENT MARKETING TERHADAP MINAT BELI KONSUMEN PADA PRODUK PROPERTY DI PERUMAHAN PANORAMA SEPATAN 1 KABUPATEN TANGERANG Sri Utami Faridah; Erlita Kurniawaty
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i3.9698

Abstract

. The purpose of this study is to determine the effect of influencer marketing and content marketing on consumer purchasing interest both partially and simultaneously. This study uses a quantitative method. The population in this study was 592 buyers in 2023-2024. Sampling was taken using random sampling techniques or probability sampling with the Slovin theory method so that a sample of 86 respondents was obtained. The sample data collection techniques used were observation and questionnaires. Data analysis techniques used were descriptive analysis and quantitative analysis, multiple linear regression techniques, correlation coefficient analysis, determination coefficient, and hypothesis. The results of the study obtained partially (t-test) concluded that influencer marketing had a positive and significant effect on consumer purchasing interest with a calculated t value > t table or (1.994 > 1.988) and a ρ value < Sig. 0.050 or (0.000 < 0.050). Content marketing has a positive and significant effect on consumer purchase intention, with a calculated t-value > t-table (2.871 > 1.988) and a ρ value < Sig. 0.050 (0.000 < 0.050). Simultaneously (F-test), the influencer marketing and content marketing variables have a positive and significant effect on consumer purchase intention, with a calculated F-value > F-table (11.260 > 3.106) and a ρ value < Sig. 0.050 (0.000 < 0.050). Keywords: Influencer Marketing, Content Marketing, and Consumer Purchase Intention  
ANALISIS STRATEGI PENINGKATAN KUALITAS PRODUK DALAM MEWUJUDKAN KEPUASAN KONSUMEN PADA FAMILY SNACK CIBUBUR KOTA JAKARTA TIMUR Ramadini, Nosalia Rahmi; Kurniawaty, Erlita
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9754

Abstract

This study aims to analyze product quality improvement strategies in achieving customer satisfaction at Family Snack Cibubur, East Jakarta. The background of this research is based on the increasingly competitive snack food industry, requiring businesses to enhance product quality and provide optimal service to maintain customer loyalty. Product quality and customer satisfaction are key factors in improving competitiveness and ensuring business sustainability. This study employs a qualitative descriptive method with data collection techniques including observation, in-depth interviews, and documentation. The informants consist of the business owner, employees in administration, display, packaging, and cashier sections, as well as customers. Data analysis techniques include data reduction, data presentation, and conclusion drawing supported by SWOT analysis. The results indicate that the product quality improvement strategies implemented by Family Snack include selecting high-quality raw materials, maintaining consistent taste, using attractive and safe packaging, ensuring product cleanliness, and improving friendly and responsive service. Based on the SWOT analysis, the business is positioned in Quadrant I (progressive strategy), indicating strong internal strengths that can effectively utilize external opportunities. Product quality improvements oriented toward customer needs have been proven to increase customer trust, satisfaction, and repurchase intention. Therefore, the combination of product quality and service becomes a key factor in creating customer loyalty and supporting business sustainability in a dynamic market environment.
PENGARUH KUALITAS PELAYANAN DIGITAL DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PT CYBERINDO ADITAMA BRANCH BANTEN KOTA TANGERANG Am. Daud Mu'min Shodiq; Erlita Kurniawaty
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 5 (2026): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i5.9906

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan Digital dan Kualitas Produk terhadap Kepuasan Konsumen pada PT Cyberindo Aditama Branch Banten Kota Tangerang, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan Asosiatif dan pengolahan data kuesioner menggunakan aplikasi SPSS versi 27. Populasi dalam penelitian ini adalah konsumen PT Cyberindo Aditama, sebanyak 9.172 konsumen kemudian dilakukan perhitungan dengan menggunakan rumus slovin untuk menentukan seberapa banyak sampel yang dibutuhkan. Setelah perhitungan mendapat 98,92 dibulatkan menjadi 99 responden. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi, dan uji hipotesis.Hasil penelitian menunjukkan bahwa: (1) Kualitas Pelayanan Digital secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Konsumen, dibuktikan dengan nilai t hitung > t tabel (5,113 > 1,985) dan nilai signifikansi 0,000 < 0,05, dengan kontribusi pengaruh sebesar 21,2%. (2) Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Konsumen, dibuktikan dengan nilai t hitung > t tabel (5,164 > 1,985) dan nilai signifikansi 0,000 < 0,05, dengan kontribusi pengaruh sebesar 21,6%. (3) Secara simultan, Kualitas Pelayanan Digital dan Kualitas Produk berpengaruh positif dan signifikan terhadap Kepuasan Konsumen, ditunjukkan oleh nilai Fhitung > Ftabel (29,964 > 3,09) dengan tingkat signifikansi 0,000. Berdasarkan uji koefisien determinasi, diperoleh nilai R Square sebesar 0,384. Hal ini menunjukkan bahwa variabel Kualitas Pelayanan Digital dan Kualitas Produk memberikan kontribusi pengaruh sebesar 38,4% terhadap Kepuasan Konsumen, sedangkan sisanya sebesar 61,6% dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Kata Kunci: Kualitas Pelayanan Digital, Kualitas Produk, Kepuasan Konsumen.
Drivers of Investment Interest among Students: Knowledge, Benefits, and Motivation Erlita Kurniawaty; Fauziah Septiani
Journal of Advanced Research in Social Sciences and Humanities Volume 9, Issue 1, March 2024
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-09-2024-0105

Abstract

Aim: The aim of this research was to ascertain the level of investing knowledge, rewards, and motivation among students. Methodology: Purposive sampling technique for primary data collection was employed in which had 136 respondents students participated. Multiple regression analysis, determination coefficient test, F test, and t test were the data analysis techniques that were employed using SPSS. Findings: The analysis’s findings demonstrated that investing interest was neither positively nor significantly impacted by investment knowledge or rewards. In fact, investment interest was significantly and favorably impacted by investment motive. Implications/Novel Contribution: Universities are supposed to be able to promote students’ interest in investing by offering knowledge and resources. The study brings several policy insights for education leaders, scholars and administrators.
Co-Authors Ade Rizky Afriadi, Fiqih Ahmad Maulana Irfanuddin Ahmad Maulana Irfanudin Ahmad Maulana Irfanudin Am. Daud Mu'min Shodiq Andalusi, Ratih Ansyah, Febri Eni Puji Astuti Eni Puji Astuti Erika Tiana Sari Esther Victory Natalia Fauziah Septiani Fauziah Septiani Furyanah, Anah Irfanuddin, Ahmad Maulana Jan Horas V Purba, Jan Horas V Jan Horas V. Purba N. Lilis Suryani Nandan lima Krisna Nandan Limakrisna Nani Nani Noryani Noryani Noryani Noryani Noryani, Noryani Nur Subekhan PRANOTO Ramadini, Nosalia Rahmi Ratih Andalusi Ratih Andalusi Rismayanti Rismayanti Rohmat, Resna Sabarulloh Sabarulloh Samsul Anwar Sri Utami Faridah Subarto Subarto Subarto Subarto Subarto, Subarto Suryani, N. Lilis Zamzami, R. Mohd. Zaqi, Abi Mizan