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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Riset Akuntansi dan Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS MIX : Jurnal Ilmiah Manajemen MIQOT: Jurnal Ilmu-ilmu Keislaman EKUITAS (Jurnal Ekonomi dan Keuangan) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Proceeding International Seminar of Islamic Studies International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Balance : Jurnal Akuntansi dan Manajemen Prosiding Seminar Nasional Universitas Serambi Mekkah Journal of International Conference Proceedings Aksaqila International Humanities and Social Sciences [AIHSS] Journal Economic: Journal Economic and Business
Raihanah Daulay
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
Analysis of The Effectiveness of Information Communication Technology and The Service Marketing Mix to Customer Loyalty Indihome Raihanah Daulay
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1284

Abstract

Customer loyalty is a very important thing for one business. Maintaining it becomes a priority for long-term gain. There are many things every company can do in order to retain its customers. Providing information communication technology that suits the customer's wishes and executing the right service marketing mix strategy can be done to retain customers. The purpose of this research is to find out the influence of information communication technology and the service marketing mix on customer loyalty. The population of this study is Telkomsel customers who use indihome devices for more than two years in Medan. Data collection techniques using online questioners are tested for validity and reliability. Data analysis techniques use multiple liner regression, classical assumption tests and hypothesis tests. The results showed that partially information communication technology has a significant effect on customer loyalty, partially the service marketing mix has a significant effect on customer loyalty and simultaneously information communication technology and service marketing mix has a significant effect on indihome customer loyalty.
ANALYSIS OF CUSTOMER LOYALTY MODELS INFLUENCED BY CUSTOMER RELATIONSHIP MANAGEMENT AND SATISFACTION IN TRANSPORTATION SERVICES Raihanah Daulay
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.1958

Abstract

Transportation services are a much needed need today. But the pandemic has caused all sectors to experience a tremendous decline, including transportation. efforts are needed to retain existing customers to remain loyal to using transportation services with a customer relationship management strategy. This study determined how satisfaction and customer relationship management affect client loyalty. The participants in this study are people who have used online cab transportation services for more than two years in Medan that was started by 85 different people. An online survey that had been verified for validity and reliability was used in the data collection process. The data analysis method employed traditional assumption testing, hypothesis testing, and multiple linear regression. The findings indicate that, in part, customer relationship management and satisfaction have a major impact on customer loyalty, and that, in part, customer relationship management and satisfaction have a substantial impact on customer loyalty for online cab transportation services
Co-Authors Aisha , Novi Dedek Kurniawan Gultom Dedek Marlina Efry Kurnia Fahmi, Muhammad Frastian, Arif Hafni, Roswita Hasrudy Tanjung, Hasrudy Inayah Siregar, Hilyati Irma Christiana Irwan Syari Tanjung Isnaini Harahap Jufrizen Kurnia, Efry Mahdar, Ahmad Zaky Marliyah, Marliyah Maya Sari Muhammad Elfi Azhar Muhammad Firza Alpi, Muhammad Firza Muhammad Irfan Nasution Prawira Prawira Purnomo, Candra Qahfi Romula Siregar Rini Astuti Salman Farisi Saparuddin Siregar Satria Mirsya Affandy Nasution Siti Mujiatun Susi Handayani Susi Handayani Wan Fitriana Meli Zuhrinal M. Nawawi