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All Journal Jurnal Analisa al-Afkar, Journal For Islamic Studies Al-Khwarizmi: Jurnal Pendidikan Matematika dan Ilmu Pengetahuan Alam Jurnal Perspektif Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Wacana Ekonomi Journal Civics and Social Studies Polinomial : Jurnal Pendidikan Matematika
Wati Susilawati
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Wacana Ekonomi

 1 
Pengaruh Kualitas Pelayanan Ritel dan Atmosfir Gerai terhadap Loyalitas Pelanggan pada Minimarket Yomart Wanaraja 2 Garut Wati Susilawati
Jurnal Wacana Ekonomi Vol 15, No 2 (2016): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v15i2.430

Abstract

This research is entitled "The Influence of Retail Service Quality and Store Atmosphere on Customer Loyalty in Minimarket Yomart Wanaraja 2 Garut". This study consists of three variables, namely, retail service quality (X1), store atmosphere (X2), and customer loyalty (Y). In general, the purpose of this study is to determine the effect of retail service quality and outlet atmosphere on customer loyalty at Minimarket Yomart Wanaraja 2 Garut. The method used in this research is descriptive and associative methods. In this study, a sample of 96 people was obtained. Data collection techniques used in this research are literature research, questionnaires, interviews, and documentation studies. The data measurement scale used in this study is the interval scale. The data obtained from the results of the questionnaire were then processed using the validity test, reliability test, t test, correlation coefficient analysis, and determination coefficient and multiple regression analysis. Based on the results of research from multiple regression calculations, the results show that partially the quality of retail service and outlet atmosphere has an effect on customer loyalty so that H0 is rejected, meaning that retail service quality and outlet atmosphere affect customer loyalty.
Pengaruh Kualitas Produk dan Citra Merek terhadap Proses Keputusan Pembelian pada PD Marmara Garut Wati Susilawati
Jurnal Wacana Ekonomi Vol 16, No 1 (2016): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v16i1.419

Abstract

The purpose of this study was to determine the effect of product quality and brand image on purchasing decisions at PD. MARMARA Garut. The hypothesis used in this study is that there is an effect of product quality and brand image on purchasing decisions at PD.MARMARA Garut. This research uses descriptive method, with a total sample of 50 respondents. The analysis technique used in this study is multiple linear regression analysis using SPSS From window 20.0. The partial test results show that the quality of the product has an effect on purchasing decisions and the brand image has an effect on the purchase decision. Further testing simultaneously shows that the product quality and brand image have an effect on the purchasing decision process in PD MARMARA Garut.
Aktivitas Promosi Melalui Media Sosial terhadap Proses Keputusan Pembelian Konsumen pada PD. Astiga Jaket Kulit Garut Wati Susilawati
Jurnal Wacana Ekonomi Vol 16, No 3 (2017): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v16i3.406

Abstract

This study aims to identify the Influence of Promotion Through Social Media Against Consumer Purchase Decision Process in PD. Astiga Leather Garut Jacket The research  method used in this research is descriptive  research  method and survey technique analysis. The sampling technique  used in this research  is  using non  propability sampling  technique  with  the total  population  of 190  people, while  the number of respondents is 66 respondents ie PD customers. Astiga  Leather  Garut Jacket. Based on the  results  of  data  processing  obtained correlation which shows there is a strong relationship between Promotion Through Social Media  Against  Consumer Purchase  Decision Process in PD. Astiga Leather Garut Jacket. While  from the  results  of  hypothesis testing obtained  that  the variable  Promotion  Through  Social  Media has  a  positive and  significant  impact on consumer purchasing decision  Decision in PD. Astiga Leather Garut Jacket. Based on the calculation of  coefficient  of  determination obtained. This. implies that the change in the variable value of the Purchase Decision process. Explained by the  variable of  Promotion Through  social  media influenced by other variables not examined.
Pengaruh Kualitas Produk dan Citra Merek terhadap Proses Keputusan Pembelian pada PD Marmara Garut Wati Susilawati
Jurnal Wacana Ekonomi Vol 16, No 2 (2017): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v16i2.400

Abstract

The purpose of this study is to determine the effect of product quality and brand image on the purchasing decision process, the effect of product quality on the purchasing decision process, and the effect of brand image on the purchasing decision process. In this study the authors used descriptive and associative methods, while the respondents in this study were 96 respondents who were consumers who bought a Honda Scoopy motorcycle, with the sampling technique used was the non-probability sampling method. The data analysis technique used in this study was the validity and reliability test. Analysis of the data used in this study is descriptive analysis and multiple linear regression analysis and uses the help of Microsoft Excel and SPSS 19. The results of the analysis in this study show that H1 has an effect on product quality and brand image on the purchase decision process. the purchase decision process and H3 there is an effect of brand image on the purchase decision process.
Pengaruh Brand Image terhadap Brand Trsut Serta Implikasinya terhadap Brand Loyality (Produk Dodol PT. Herlinah Cipta Pratama) Wati Susilawati; Wufron Wufron
Jurnal Wacana Ekonomi Vol 17, No 1 (2017): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v17i1.222

Abstract

This research was conducted to determine the effect of brand image on brand trust and its implications for brand loyalty. This study uses a sample of the number of customers at PT Herlinah Cipta Pratama by using a purposive sampling technique. The data used in this study are primary data obtained through distributing questionnaires to company customers with predetermined criteria. The data analysis technique used is regression analysis with mediating variables. The results showed that brand image has a positive and significant effect on brand trust, brand image has a positive and significant effect on brand loyalty, brand trust has a positive and significant effect on brand loyalty, and it is concluded that brand image can have a significant effect on brand loyalty through brand trust.
Co-Authors Adam Malik Agus Suhendra Ahmad Subarna Ahmad Zahid Anne Aulia Syalsabilla Dadang Apandi Hamdan Sugilar Hamdani, Nizar Alam Ida Ayu Putu Sri Widnyani Ida Rosyidah Iyon Maryono Jihad, Asep Juariah Juariah Kartika Dewi Mudjib, Ridho Muhammad Ridho Abdul Rozaq Nur’Afianti Nur’Afianti Rahayu Kariadinata Ridha Abdullah Rita Herawati Roby Salim Sabila Nurul Islam Sobarningsih, Nunung Titin Fatimah Wastralangkara, Wailah Wajra Wufron Wufron Yayu Nurhayati Rahayu