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All Journal Channel : Jurnal Komunikasi Arty: Jurnal Seni Rupa Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi Abdimas Dewantara NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal Analytica Islamica Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat COMMICAST Komunika: Jurnal Ilmu Komunikasi Jurnal Impresi Indonesia International Journal of Science and Society (IJSOC) Jurnal Ilmu Komunikasi Dan Media Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JURNAL PARADIGMA: Journal of Sociology Research and Education Proceedings of Jogjakarta Communication Conference (JCC)
Gibbran Prathisara
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : COMMICAST

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Commodification of women in Sido Muncul advertisement Sido Susu Ginger drink Ariel Tatum version Anggit Laksono, Galang; Prathisara, Gibbran
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8895

Abstract

This study aims to determine the indications that refer to the commodification of women contained in YouTube advertisements. Women in the media become indispensable for the capital owners because they can be an exchange value; this cannot be separated from the role of advertisers. This research used qualitative research with the content analysis method. The research was conducted by observing the Sido Susu/Sido Muncul advertisement of the Ariel Tatum version from each shot. The result of this research shows that there is an element of commodification of women in the Sido Susu advertisement of the Ariel Tatum version; the advertisement has shown the beauty of women's bodies, which has been exploited by the capital owners and advertisers. Advertisement in the media cannot be separated from the interests of the company because the company certainly wants to look for profit, but women here have been used as objects that are utilized as if women can become an exchange value.
Representation of violence value in Joker Film Rosita, Eva; Prathisara, Gibbran
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3409

Abstract

The Joker film aired in Indonesia on October 2, 2019. This film was widely discussed by the audience and succeeded in bringing the audience into the atmosphere of the film. This is because the problems that are taken often occur in the life of the general public. This film tells the story of Arthur aka Joker, whose life is filled with sadness, cheating, injustice as a lower middle-class citizen so that he is treated inappropriately by society and his family. Everything that happened to him resulted in the victim becoming the perpetrator of violence. Researchers are interested in analyzing the Joker film more deeply, and this is because the shows in the film contain violence that can trigger various physical and mental conditions such as aggressive behaviour, violent behaviour, bullying, fear, depression and nightmares for those who watch it. The purpose of this research is to find out how the representation of violence in the Joker film viewed from the Semiotics of Roland Barths to determine a meaning using the concepts of denotation, connotation, and myths taken from several scenes that represent the value of violence in the Joker film. The findings from the results of this study indicate that there are 16 scenes that present violence. The violence is in the form of physical violence, psychological violence, financial violence, functional violence, and rational violence. The Joker film shows that perpetrators of violence still often occur in life, even victims can become perpetrators of what happened to them. Often times people think this is normal because not everyone understands the importance of humanity and justice for others.
Marketing strategy in "Bakpiapia Djogja" food product packaging design Prathisara, Gibbran Prathisara; Masduki, Anang Masduki
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6823

Abstract

Reviewing the role of packaging in today's snack products, the packaging function is not only to protect the existing products in it but to grow more broadly with the addition of functional values, among others is as a means of communication between producers and consumers, namely as communications media that describe or reflect the product, brand image, and also as part of the promotion with the consideration that the packaging is easy to see, understand, and remember. Bakpiapia Djogja, a bakpia product in Yogyakarta, has innovated different packaging designs from competitors to increase consumer awareness towards bakpia products from Bakpiapia Djogja. This makes Bakpiapia Djogja have creative and different image compared with other competitors. From the marketing aspect of Bakpiapia Djogja packaging design, try to be an integral part and place it precisely at the beginning of the marketing concept. Packaging Bakpiapia Djogja has been aimed at specific markets, namely young people and tourists. Bakpiapia Djogja emphasizes the visual aspect of packaging to give more value to consumer consideration.
Co-Authors Alfian Ahmadi, Zainurrifqy Anggit Laksono, Galang Ashilah Zahra, Rana Aulia Fitri, Aulia Ayu Agisni Asyarifa Bambang Robi'in Bambang Robi’in Bambang Robi’in Erviana, Vera Yuli Fibiantoro, Bintang Hendra Hadi, Khaiqal Iis Suwartini Iis Suwartini Masduki, Anang Masduki Muhammad Ismail Alfan Zamzami Nazwa, Azkiya Putri, Mutiara Dahlia Elisa Rachmadani Setyawan Rizky, Juandilan Fadil Rosita, Eva Roskha, Berliana Nanda Salsabila, Zalfa Hana Hayyun Saputra, Riko Chandra Satria, Benny Adje Setiawan, Soni Soni Setiawan Vera Yuli Erviana Wibowo, Arif Ardy