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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam EQUILIBRIUM Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Warmadewa Economic Development Journal (WEDJ) Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi JAIM (Jurnal Abdi Masyarakat) JURNAL MANAJEMEN JURNAL EKSBIS juremi: jurnal riset ekonomi Comsep : Jurnal Pengabdian Kepada Masyarakat RISK : Jurnal Riset Bisnis dan Ekonomi
Muhammad Dian Ruhamak
Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Kadiri
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : EQUILIBRIUM

 1 
PENGARUH WORD OF MOUTH, CITRA DESTINASI DAN BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN DALAM MEMILIH LEMBAGA KURSUS BAHASA ARAB DI KOTA PARE - KEDIRI Ruhamak, Muhammad Dian; Rahmadi, Afif Nur
EQUILIBRIUM Vol 7, No 1 (2019): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v7i1.8066

Abstract

This study aims to determine how much influence word of mouth, destination image and brand image have on consumer decisions. The population in this study were consumers, namely students who carried out Arabic language courses in the city of Pare, Kediri, as many as 81 respondents, because the population was less than 100, all of them were taken so this research is also called a census research. Sampling using non-probability sampling techniques. Data collection techniques used interviews, literature studies and questionnaires, while for data analysis using the validity and reliability of the questionnaire items, multiple linear regression analysis and proving hypotheses and drawing conclusions, were used, partial hypothesis testing with T test, simultaneous hypothesis testing with F test and the coefficient of determination. The test results show that Word of Mouth has a significant effect on consumer decisions, as evidenced by the results of sig.0.007 <0.05 and t count (2.772)> t table (1.98). Destination image has a significant effect on Consumer Decisions, as evidenced by the results of sig.0.002 <0.05 and t arithmetic (3.183)> t table (1.98). Brand Image has an effect on Consumer Decisions, as evidenced by the results with sig. 000 <0.05 and t count (9,517)> t table (1.98). Brand Image has the most dominant influence on Consumer Decisions, as evidenced by the results of the greatest calculation value of the other variables.Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh word of mouth, citra destinasi dan brand image terhadap keputusan konsumen. Populasi dalam penelitian ini adalah konsumen yaitu pelajar yang melaksanakan kegiatan kursus Bahasa arab di kota pare kabupaten Kediri sejumlah 81 orang responden, oleh karena jumlah populasi kurang dari 100 maka diambil seluruhnya sehingga penelitian ini juga disebut sebagai penelitian sensus. Pengambilan sampel menggunakan teknik non-probability sampling. Teknik pengumpulan data menggunakan wawancara, studi pustaka serta kuesioner, sedangkan untuk analisis data menggunakan uji validitas dan reliabilitas item kuesioner, analisis regresi linear berganda dan pembuktian hipotesis dan penarikan kesimpulan, digunakan, uji hipotesis secara parsial dengan Uji T, hipotesis secara simultan dengan Uji F serta koefisien determinasi. Hasil pengujian menunjukkan bahwa Word of Mouth berpengaruh signifikan terhadap Keputusan Konsumen, dibuktikan dengan hasil sig.0,007< 0,05 dan t hitung (2,772)> t table (1,98). Citra destinasi berpengaruh signifikan terhadap Keputusan Konsumen, dibuktikan dengan hasil sig.0,002<0,05 dan t hitung(3,183)>t tabel(1,98). Brand Image berpengaruh terhadap Keputusan Konsumen, dibuktikan dengan hasil dengan sig.0,000<0,05 dan t hitung(9,517)>t table (1,98). Brand Image berpengaruh paling dominan terhadap Keputusan Konsumen, dibuktikan dengan hasil nilai perhitungan yang paling besar dari variabel lainnya.
Pesantrenpreneur: Strategi Entrepreneurship di Pondok Pesantren Melalui Komoditas Talas Satoimo Rahmati, Arinal; Husnurrosyidah, Husnurrosyidah; Ruhamak, Muhammad Dian
EQUILIBRIUM Vol 8, No 2 (2020): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v8i2.8971

Abstract

This study aims to determine the strategy of the pesantrenpreneur in Islamic boarding school Ummul Ayman Pidie Jaya Aceh in producing students to have a good entrepreneurial spirit. This research uses a descriptive qualitative approach. This study's data were collected through in-depth interviews with informants and then matched the research results through interviews with documentary evidence that the authors had collected and processed it with the stages of data reduction, data presentation, and conclusion drawing. The results showed that it is necessary to develop an entrepreneurial interest in students to explore their potential, where apart from prayer is also accompanied by effort. With the increasing interest in entrepreneurship and getting to know market segmentation and also how to deal with consumers who have various behaviors, their creativity will emerge, which will have an impact on increasing the economic value of raw material products which may be developed in the form of semi-finished or even processed products. Ready for consumption, considering the high demand for this commodity will directly result in an increased trade surplus and a relatively good economic outlook. Besides, students also have businesses and become entrepreneurs so that they can become financially independent. Support from the local, regional government is also needed to run well and sustainably, which will impact the regional economy.
Co-Authors Afif Nur Rahmadi Afif Nur Rahmadi Afif Nur Rahmadi Afif Nur Rahmadi, Afif Nur Afiff Tri Pariyanto Andriani, Nabila Andy Chandra Pramana Anindhitiya Sofi Melisa Anindhitya Sofi M Aptika Hana Prastiwi Nareswari Bothy Dewandaru bothy dewandaru Budi Heryanto Budi Rahayu Cahyani, Risma Gesang Ayu Enni Sustiyatik Erik Irham Lutfi Evi Husniati Syai'dah Fadhila Amara Alif Sitoresmi Faizal David Julio Hendy Hendy Husnurrosyidah, Husnurrosyidah Jorumana, Deni Umbu Siwa Listiyaningrum, Isro’in Nindi Vaulia Puspita Nonni YAP Oktaviani Wahyu Prihardini Rahmati, Arinal Rima Novita Almatari Risma Gesang Ayu Rizqiah Novitasari Toatubun Sheryna Aprilia Kumala Suharyati Suharyati Untung Susilo Wahyu Dede Gustiawan Yudiarto Perdana Putra, Yudiarto Perdana Zalviana, Ridha