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All Journal Jurnal Konseling dan Pendidikan JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Intiqad: Jurnal Agama dan Pendidikan Islam Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal Studi Komunikasi JURNAL DIVERSITA Martabe : Jurnal Pengabdian Kepada Masyarakat Al-Mada: Jurnal Agama, Sosial, dan Budaya An Nadwah Journal of Research in Business, Economics, and Education SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Indonesia : Manajemen Informatika dan Komunikasi Alhiwar: Jurnal Ilmu dan Teknik Dakwah Journal of Mathematics Instruction, Social Research and Opinion Islam & Contemporary Issues Maktabatun: Jurnal Perpustakaan dan Informasi Jurnal Pendidikan Islam PESHUM INJECT Interdisciplinary Journal of Communication Edumaspul: Jurnal Pendidikan
Ritonga, Hasnun Jauhari
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Social Sciences Other

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Rekonstruksi Teori Komunikasi Organisasi dalam Era Digital dan Disrupsi Informasi: Studi Literatur Heri Wahyudi Marpaung; Hasnun Jauhari Ritonga
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.15745

Abstract

This study aims to: 1) identify the development of organizational communication theory in the context of digitalization and information disruption; 2) analyze the limitations of classical organizational communication theory in explaining algorithm-based communication and digital platforms; and 3) formulate a framework for reconstructing organizational communication theory that is more adaptive to the digital era. The study uses a qualitative approach with the Systematic Literature Review (SLR) method based on the PRISMA protocol for indexed scientific articles from 2015–2024. The analysis is conducted through a thematic approach to map paradigm shifts and conceptual synthesis in contemporary organizational communication studies. The results show that: 1) Organizational communication theory has undergone a significant transformation from a structural-hierarchical paradigm to a digital-network paradigm; 2) Classical theories such as the linear transmission model and systems theory have limitations because they have not integrated the role of algorithms, digital platforms, and non-human actors in the communication process. In the Digital Ecosystem, the distribution of organizational messages is influenced by algorithmic logic, the attention economy, and the dynamics of online publics that are open and cannot be fully controlled by institutions; and 3) The framework for reconstructing organizational communication theory is based on three main Principles: network communication, Algorithmic Integration, and the Digital Ecosystem perspective. This reconstruction confirms that organizational communication in the digital era is hybrid and interdependent between humans, technology, and platform structures. These findings provide theoretical implications for broadening the scope of organizational communication analysis, as well as practical implications for organizations in managing reputation and communication strategies amidst the complexity of information disruption.
The Utilization of Artificial Intelligence in Digital Da’wah Content Management: A Case Study of the Instagram Account @my.binjai / Pemanfaatan Artificial Intelligence Dalam Pengelolaan Konten Dakwah Digital Pada Akun Instagram @my.binjai Muhammad Aziz Mahyuti; Hasnun Jauhari Ritonga
Al-Hiwar Jurnal Ilmu dan Teknik Dakwah Vol. 14 No. 1 (2026): Januari-Juni
Publisher : Fakultas Dakwah dan Ilmu Komunikasi UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhiwar.v14i1.20585

Abstract

This study analyzes the utilization of Artificial Intelligence (AI) in digital da’wah content management on the Instagram account @my.binjai managed by the Muslim Youth Binjai community. The focus of this study is to examine how AI is used in producing and managing da’wah content through ChatGPT and AI features in Canva. This study employed a qualitative approach, with data collected through in-depth interviews, observation, and documentation. The data were analyzed using the interactive model of Miles, Huberman, and Saldaña. The results show that @my.binjai has implemented da’wah management functions, including planning, organizing, directing, supervising, and evaluation. AI was used as a supporting tool for idea generation, initial caption drafting, and visual design references. However, verification and editing were still carried out by the content managers to ensure that the messages remained aligned with Islamic values. This study concludes that AI functions as a supporting technology that improves the efficiency of digital da’wah content production without replacing the human role
Co-Authors Ahmad Fahrin S Ahmad Sampurna Akhmali Sudandi Ali Mahmud Ansyari Anggun Dwi Nanda Nasution Arini Lestari Arya Fandhy Dea Ayu Puspita Fatma Yulia Gazali Mukhtar Hasan Sazali Helsa Nasution Heri Wahyudi Marpaung Kamalia Khoir Rozzakku M. Agung Rahmadi Mailin Mailin Mailin, Mailin Melati Muslim Muhammad Akbar Jayadi Muhammad Aziz Mahyuti Muhammad Rahmadani Lubis Nisa Aryani Yulika Novyanthi Adityaa Nurhanifah Nurhidayah Nurhidayah Nurul Adila Rambe Putri Amelia Rafly Prahmana Hidayat Riris Silvia Tampubolon Rubino Rubino Soiman Soiman Syafriadi Lubis Syamsuddin Syamsuddin Tengku Walisyah