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All Journal J@TI (TEKNIK INDUSTRI) Jurnal Rekayasa Sistem Industri DeReMa (Development Research of Management) Jurnal Manajemen OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Syntax Literate: Jurnal Ilmiah Indonesia Seminar Nasional Teknologi Informasi Komunikasi dan Industri JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Syntax Transformation Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Business and Entrepreneurial Review JURNAL TEKNIK INDUSTRI JURNAL ABDI MASYARAKAT INDONESIA (JAMIN)
Triwulandari Satitidjati Dewayana
Jurusan Teknik Industri, Universitas Trisakti
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Syntax Transformation

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Factor Analysis of Increasing Customer Loyalty in The Automotive Industry Annisa Tri Wahyuni; Triwulandari SD; Rina Fitriana
Jurnal Syntax Transformation Vol 4 No 11 (2023): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v4i11.846

Abstract

This study aims to analyze the factors that influence loyalty in the automotive industry. The population of this study are car owners who live in Jabotabek . Using two types of questionnaires, namely the screening questionnaire and the main questionnaire consisting of 27 indicators. Probability sampling was used in determining the sample so that 135 samples were obtained which were dominated by Toyota and Honda brand users with the MVP segment. Factor analysis was carried out using the SEM (structural equation model) method with Smart PLS software and tested the validity, Cronbach's Alpha reliability test and goodness of fit to test the structural model. The results showed that among the 3 variables, namely brand image, product and staff, only brand image proved to have a positive and significant effect on loyalty (50.1%), while the product and staff variables had no significant effect. With the results of this study, it is hoped that ATPM can maintain the loyalty of their customers by continuing to improve their brand image by paying attention to 7 indicators, namely reliable, advanced, challenging, creative, sophisticated, luxury and sustainable.
Co-Authors Andakara Edo Wardhana Annisa Tri Wahyuni Annisa Tri Wahyuni Beny Cuknolan Mahulae Dadan Umar D Devita Nur Ekasari Dimas Aulia Kalimantoro Dorina Hetharia Emelia Sari Habyba, Anik Nur Indra Yusuf R Iveline Anne Marie kevin Letsoin Michael Setiawan Muhammad Ikhsan Harsono Nora Azmi Nora Azmi Novia Rahmawati Oktabrianto Prasyudi PUDJI ASTUTI Pudji Astuti Rina Fitriana Rina Fitriana Riviana Riviana Robby Auliandi Santosa, Wahyuningsih Sapta Raharja Stevan Jefta Seciawang Sukardi Sukardi Syamsul M. Tiena Gustina Amran Utami, Nur Aulia Wahyu S. Dani Wahyuningsih Wahyuningsih Winnie Septiani