Article Per Year (5 Year)
p-Index From 2021 - 2026
3.014
P-Index
This Author published in this journals
All Journal FORUM STATISTIKA DAN KOMPUTASI ELEMENTARY SCHOOL JOURNAL PGSD FIP UNIMED Jurnal Agroekoteknologi JABE (Journal of Accounting and Business Education) OPERATION EXCELLENCE: Journal of Applied Industrial Engineering JURNAL INDRIA (Jurnal Ilmiah Pendidikan Prasekolah dan Sekolah Awal) JNKI (Jurnal Ners dan Kebidanan Indonesia) (Indonesian Journal of Nursing and Midwifery) Argipa (Arsip gizi dan Pangan) Pendas : Jurnah Ilmiah Pendidikan Dasar Food Science and Technology Journal (Foodscitech) Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah Adi Husada Nursing Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences YURISDIKSI : Jurnal Wacana Hukum dan Sains Jurnal Riset Akuntansi dan Bisnis Indonesia Student Scientific Creativity Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Journal Innovation In Education Justice Dialectical Jurnal Pendidikan Bahasa Arab L-Dhad
Ika Rahmawati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Influencer's Imitation Behavior Phenomenon, Fear of Missing Out About the Impact on Purchase Intention on Local Cosmetic Products Endorsed by Social Media Influencers Ika Rahmawati; Rosdiana Sijabat
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4859

Abstract

This study intends to analyze the Influencer Imitation Behaviour and Fear of Missing Out about the impact on Purchase Intention on local cosmetic products which is endorsed by social media influencers. This study is a multivariate causality study. The researcher took the female population in Jakarta, namely quoting from Co-founder of Local Cosmetic Brand SYCA. The number of samples obtained were 200 respondents by the use of purposive sampling because all participating respondents had to meet the specified criteria. The data collected by questionnaires which taken using an online questionnaire method. The analysis using the PLS Structural Equation Modeling (SEM). The findings reveal that Influencer credibility has a positive effect on Influencer imitation behavior, Influencer credibility has a positive effect on fear of missing out the trend (FOMO) behavior, the imitation behavior of influencers has a positive effect on consumers' purchase intentions, and the phenomenon of fear of missing out has a positive effect on consumer purchase intentions.
Co-Authors Ambarwati, Lilik ANAFRIN YUGISTYOWATI Annis Annafik Majid Bachtiar Hariadi Bestari Dwi Handayani Brodjol Sutijo Delia Indrawati Dewi Arlifah Cahyani Diana Puspitasari Dwi Rohmadi Mustofa E. Dwi S Nugroho Endang Retno Wedowati erin yusr Fitri Fatimah FITRIA HANDAYANI Fitria Sucianti Fungki Sri Rejeki Hanifah Febriani Joseph Agung Maya Aulia NUR AINI Nurhayati Mawaddah Nurhayati Nurhayati Oktavian Deo Widiarto Rio Ferry Irfansyah Rosdiana Sijabat Rusandi Samutri, Erni Sri Pingit Wulandari Suryani, Ani Wilujeng Thalia Faz, Aisya Wahyuningsih Wahyuningsih Wiryanto Wiryanto Yhona Paratmanitya yuli astutik