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All Journal EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi Jurnal Inovasi Bisnis (Inovbiz) Prosiding National Conference for Community Service Project BERNAS: Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review Jurnal Disrupsi Bisnis Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Stephanie Stephanie
Universitas Internasional Batam
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Inovasi Bisnis (Inovbiz)

 1 
Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise Lady Lady; Verren Calystania; Vira Vira; Jessica Novia; Veni Sisca; Stephanie Stephanie
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3240

Abstract

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive approach as its research method. Visits and interviews were carried out with De'Sate owners to obtain the required data. However, it is known that social media hasn’t been utilized optimally. Therefore, this research aims to maximize its digital marketing. Based on the research results, it is known that the business risks are limited employees and less extensive areas. In addition, this study also made changes to the logo, as the font used in the previous logo was less attractive. Next, changes are made to the menu, Instagram feeds and landing page, Google Business, WhatsApp Business catalog and description, auto greeting, quick reply, and away messages on WhatsApp and Facebook Page. A month after the changes, Pak Suryadi was satisfied with the content, and based on the insight of Instagram, performance link, and Google Business, it is known that De'Sate's social media is visited by many users, so it can be concluded that these MSMEs are becoming better known than before.
Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise Lady Lady; Verren Calystania; Vira Vira; Jessica Novia; Veni Sisca; Stephanie Stephanie
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3240

Abstract

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive approach as its research method. Visits and interviews were carried out with De'Sate owners to obtain the required data. However, it is known that social media hasn’t been utilized optimally. Therefore, this research aims to maximize its digital marketing. Based on the research results, it is known that the business risks are limited employees and less extensive areas. In addition, this study also made changes to the logo, as the font used in the previous logo was less attractive. Next, changes are made to the menu, Instagram feeds and landing page, Google Business, WhatsApp Business catalog and description, auto greeting, quick reply, and away messages on WhatsApp and Facebook Page. A month after the changes, Pak Suryadi was satisfied with the content, and based on the insight of Instagram, performance link, and Google Business, it is known that De'Sate's social media is visited by many users, so it can be concluded that these MSMEs are becoming better known than before.
Co-Authors Angeline Angeline Candy Candy Cristina Tan Cuandra, Fendy Dessy Astuti Eileen Eileen Elinda Nurul Hasana Erlina Erlina Fenny Fenny Gary Phua Hertianto Hertianto Immanuel Zai Jacelyin Jacelyin Jericho Udu Jessica Novia Jimmy Pratama Johny Budiman Jonathan Jonathan Julyanto Julyanto Lady Lady Mutiara Kamila Tunaimah Mutiara Kamilatunnaimah Nada Agiltia Thamzil Nadiya Nur Arafah Nafisatul Hasanah Nina Pramita Priscillia Paramitha Tanujaya Rahel Rahel Sama, Hendi Shevia Shevia Suwarno Liang Syaeful Anas Aklani Veni Sisca Verren Calystania Vira Vira