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Journal : Jurnal Kabar Masyarakat

Pemanfaatan Media Sosial Dalam Promosi Dan Pemasaran Usaha Peternak Domba Dan Kambing Di Tenjo Wiharto, Yudi; Mufti, Mufti; Gata, Grace; Subandi Subandi
Jurnal Kabar Masyarakat Vol. 1 No. 4 (2023): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i4.1023

Abstract

This community service aims to study and implement strategies for using social media in the promotion and marketing of sheep and goat farming businesses in Tenjo. This activity aims to help sheep and goat farmers in Tenjo increase the visibility and profitability of their business through the use of social media as an effective communication and promotional tool. The method used in this community service involves training, mentoring, and implementation in the use of social media such as Instagram as a platform for promotion and marketing of livestock products. Apart from that, training is also carried out regarding the creation of interesting and relevant content and social media management, for promotional effectiveness. The results of this service show that the use of social media has had a positive impact on the business of sheep and goat farmers in Tenjo. They succeeded in increasing the number of customers, sales and brand awareness through more targeted and effective promotional campaigns. In addition, social media is also a tool for building online communities between breeders and customers, increasing engagement and facilitating better communication. In the context of the ever-changing development of information and communication technology, this community service makes a real contribution to increasing the competitiveness and sustainability of sheep and goat farming businesses in Tenjo.
Pelatihan Sistem Informasi Manajemen Data pada Sumber Daya Manusia Kesejaterahan Sosial Wiharto, Yudi; Mufti, Mufti; Gata, Grace; Aryasanti, Agnes; Subandi Subandi
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1804

Abstract

This activity discusses the importance of training in implementing data management information systems to increase the efficiency and effectiveness of human resource (HR) management in the context of social welfare. Data management information systems provide a structured framework for managing HR data, enabling organizations to make better and faster decisions. However, the successful implementation of this system depends on HR's understanding and skills regarding its use. Therefore, this activity proposes a comprehensive training program for HR that focuses on the use of data management information systems. Effective training methods include practical learning, case simulations, and interactive sessions to ensure in-depth understanding and practical application of the material studied. Through this approach, it is hoped that organizations can improve the performance of their human resources in managing social welfare data, which will ultimately have a positive impact on operational efficiency and effectiveness as well as the resulting social impact.
Penyuluhan Pemanfaatan Teknologi Informasi Sebagai Peningkatan SDM Kesejahteraan Sosial Wiharto, Yudi; Subandi Subandi; Mufti, Mufti; Gata, Grace; Diana, Anita
Jurnal Kabar Masyarakat Vol. 2 No. 4 (2024): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i4.2567

Abstract

This community service aims to improve the competence of Human Resources (HR) in the field of social welfare through counseling on the use of information technology. In the digital era, information technology has an important role in improving the effectiveness and efficiency of social services, but there are still many social welfare actors who have not optimally used it. This activity is carried out through counseling which includes the introduction of various digital applications and platforms that can be used to facilitate social work, such as data management, communication, and information dissemination. The counseling method is carried out through presentations, interactive discussions, and simulations of the use of relevant technology. The ultimate goal of this program is to improve HR skills in utilizing information technology appropriately, so that it can support the improvement of the quality of social services that are faster, more accurate, and more equitable. Thus, this program is expected to be able to provide a positive impact in improving the quality of technology-based social welfare services.