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Studi Empiris Customer Relationship Management (CRM) Citra Merek dan Kepuasan terhadap Loyalitas Pelanggan The Body Shop Jember Diwan Sakharia; Retno Endah Supeni; Achmad Hasan Hafidzi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 10: September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i10.2211

Abstract

The purpose of this study is to understand and analyze to test and analyze the significant influence of CRM, brand image, and satisfaction on customer loyalty at The Body Shop Jember. Primary data includes data on filling out questionnaires, interviews and observations of customer loyalty at The Body Shop Jember. While secondary data includes references derived from books, scientific articles, and the internet. Primary data and secondary data are the types of data used for this study. Based on the results of the analysis, it shows that customer loyalty at The Body Shop Jember based on aspects of CRM, brand image, and satisfaction is classified as very influential. As for several aspects that have an impact on the level of customer loyalty at The Body Shop Jember in 2022-2023, the results of this study state that CRM, brand image, and satisfaction have a significant effect on customer loyalty at The Body Shop Jember.
Pendampingan Ekonomi Kreatif Wirausaha Gen Z Akhmad Suharto; Maheni Ika Sari; Retno Endah Supeni; Yusron Rozaid
Jurnal Pengabdian Masyarakat Manage Vol. 4 No. 02 (2023): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v4i02.560

Abstract

Program Kemitraan Masyarakat Stimulus dengan sasaran wirausaha mahasiswa yang merupakan bagian dari generasi Z ini dilaksanakan dalam rangka melakukan pendampingan berkelanjutan dari program MBKM di Prodi Manajemen FEB UM Jember. Program Kemitraan Masyarakat Stimulus dengan sasaran wirausaha mahasiswa ini akan dilaksanakan dengan tahapan-tahapan berikut : 1) Tahap persiapan memantau pengelolaan bisnis dan pencatatan transaksi keuangan “Ceko Apparel” dan “Alamama”; 2) Tahap pelaksanaan bisnis “Ceko Apparel” dan “Alamama” dilakukan oleh mahasiswa dan dosen pendamping memonitor jalannya usaha dan melakukan pengarahan dan evaluasi; 3) Pelaporan Kegiatan ( mahasiswa melaporkan perkembangan omzet, transaksi bisnis, proses produksi, marketing dan pelaporan keuangan ), dan dosen pendamping menyusun laporan pengabdian kemitraan masyarakat (wirausaha mahasiswa)
THE NEXUS BETWEEN JKN QUALITY, COMPETENCE, EMPLOYEE PERFORMANCE, AND PATIENT SATISFACTION Rumi Enggarwati; Retno Endah Supeni; Toni Herlambang
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3688

Abstract

The National Health Insurance Program (JKN) is designed to improve the overall quality of public health while providing protection to individuals and families from the burden of high health care costs. The quality of National Health Insurance (JKN) services which are supported by human resource competencies such as speed, response to patient needs, and professionalism of medical personnel will improve employee performance and ultimately, this will have a positive impact on patient satisfaction. This study aims to examine how the quality of JKN services at Puskesmas plays a role in influencing patient satisfaction. This is important for understanding the connection between national health policies and patient experiences at the primary care level. Additionally, the study investigates the role of Puskesmas staff performance as a mediator between JKN quality and patient satisfaction, which could provide new insights into the importance of human resources in improving patient experiences.This research was conducted at the Rambipuji Jember Community Health Center with 100 BPJS patients as respondents. The research instrument used a questionnaire. The data analysis technique uses SEM PLS. The research results show that: JKN quality has a positive and significant effect on employee performance, Competence has a positive and significant effect on employee performance, JKN quality has a positive and significant effect on patient satisfaction, Employee performance has a positive and significant impact on patient satisfaction, Competence has a positive and significant effect on patient satisfaction. JKN quality has a positive and significant impact on patient satisfaction through employee performance. Competence has a positive and significant impact on patient satisfaction through employee performance.
Pengaruh Gender, Literasi Keuangan, Lifestyle Hedonis dan Kepribadian terhadap Pengelolaan Keuangan Pribadi : Studi Kasus Mahasiswa PTS di Kota Jember Violina Aghata; Retno Endah Supeni; Bayu Wijayantini
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1174

Abstract

Through a case study of private college students in Jember City, this study aims to examine the influence of Gender, Financial Literacy, Hedonistic Lifestyle and Personality on personal financial management. The financial behavior of the community, especially the younger generation, is also influenced by these factors. Although most of their money is covered by their parents, students begin to be able to manage their finances independently when they enter adolescence and transition to adulthood. Someone who has a consumptive behavior tends to spend more money than they earn, and students tend to be interested in things that are trending or known as fomo. By using a quantitative research approach and a sample size of 100 respondents, a questionnaire was used to collect data, the population in this study were active students studying at PTS in Jember City. Based on the research results obtained from the use of the SPSS version 24 program and multiple linear regression analysis techniques, personal financial management is significantly and positively influenced by Gender, Hedonistic Lifestyle, Financial Literacy, and Personality. (Case Study of Private College Students in Jember City).
Perilaku Keuangan Generasi Z Berdasarkan Literasi Keuangan, Efikasi Diri, dan Gender: Studi Kasus Mahasiswa Perguruan Tinggi di Kota Jember Efiatul Himmah; Retno Endah Supeni; Maheni Ika Sari
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1215

Abstract

A widely discussed topic today is financial behavior, especially the tendency for someone to think short-term and make impulsive purchases. This often causes financial problems, even for someone with adequate income, due to being less responsible in managing their finances. This study was conducted to evaluate the effect of financial literacy, self-efficacy, and gender differences on individual financial behavior in the Generation Z group, especially students of Jember City Colleges. This study uses a quantitative method with data collection techniques through questionnaires. The number of samples used was 398 respondents, selected using a purposive sampling technique. To analyze the relationship between the variables in this study, a multiple linear regression technique was used. The results of the multiple linear regression analysis showed that the three variables had a positive and significant effect on financial behavior. Financial literacy has a positive effect of 1.022, self-efficacy of 0.109, gender of 0.199 with a sig value of all variables of 0.00 or <0.05. The results of the analysis show that financial literacy, self-efficacy, and gender contribute to the financial behavior of students of Colleges in Jember City.
Analysis Of Antenatal Care (ANC) Service Quality And Service Facilities On Patient Satisfaction Through Health Workers’ Competence As Mediating Variable Sri Isna Amelia Ahmad; Retno Endah Supeni; Ni Nyoman Putu Martini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9055

Abstract

This study aims to examine the influence of service quality and service facilities on patient satisfaction in antenatal care (ANC) services through the mediating role of health worker competence among third trimester pregnant women in community health centers (Puskesmas) across Jember Regency. Utilizing a quantitative approach with a cross-sectional design, data were collected from 255 respondents using Likert-scale questionnaires and analyzed through Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that both service quality and service facilities significantly affect patient satisfaction directly and indirectly through health worker competence. Competence emerged as the strongest predictor, highlighting its essential role in enhancing maternal satisfaction. The model demonstrated adequate predictive power with R² values of 0.637 for patient satisfaction and 0.482 for competence. These results underscore the importance of integrated improvements in service infrastructure and human resource capacity to optimize ANC delivery and maternal health outcomes, particularly in low- and middle-income country contexts.
Pengaruh Inklusi Keuangan, Financial Technology dan Manajemen Resiko Terhadap Kinerja Keuangan UMKM Food and Beverage di Desa Kalibaru Kulon, Kecamatan Kalibaru, Kabupaten Banyuwangi Pramudia Bagas Ananda Fahrezy; Retno Endah Supeni; Ira Puspitadewi S
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 4 (2025): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i4.2870

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inklusi keuangan, financial technology, dan manajemen risiko terhadap kinerja keuangan UMKM sektor food and beverage di Kecamatan Kalibaru, Kabupaten Banyuwangi. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi dalam penelitian ini adalah seluruh pelaku UMKM food and beverage yang berjumlah 60 unit usaha, dan seluruhnya dijadikan sampel menggunakan teknik sampel jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert, dan dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa inklusi keuangan berpengaruh negatif dan signifikan terhadap kinerja keuangan, sementara financial technology dan manajemen risiko berpengaruh positif dan signifikan. Temuan ini menunjukkan bahwa keberhasilan kinerja keuangan tidak hanya ditentukan oleh akses terhadap layanan keuangan, tetapi juga oleh sejauh mana pelaku UMKM mampu mengelola teknologi dan risiko usaha secara efektif. Oleh karena itu, peningkatan kapasitas dalam hal implementasi strategi manajerial, pemanfaatan teknologi, dan pendampingan usaha menjadi kunci dalam mendukung pertumbuhan dan keberlanjutan UMKM di sektor makanan dan minuman
RELATIONSHIP BETWEEN DIGITAL GREEN MARKETING, EASE OF APPLICATION, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY Catur Palupi; Eko Budi Satoto; Retno Endah Supeni
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 2 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i2.9847

Abstract

The era of globalization is the basis for the increasing use of mobile banking services and the demand for the application of sustainability principles in banking marketing practices, especially in the BRImo application. Green digital marketing and ease of use of applications are seen as important factors that can affect customer satisfaction and loyalty in the current era of digital banking transformation. This study uses a quantitative approach with a survey technique to customers who use the BRImo application as respondents, where data is collected through a structured questionnaire and analyzed to test the influence of digital green marketing and ease of application on customer satisfaction and loyalty, including the role of satisfaction as a mediating variable. The results of the study show that green digital marketing and ease of application have a positive and significant effect on customer satisfaction of BRImo users, which further strengthens customer loyalty, as well as that these two variables also have a significant direct influence on loyalty. This study aims to analyze the influence of Green digital marketing and ease of application on customer loyalty of BRImo users, both directly and indirectly through customer satisfaction as a mediation variable
The Influence Of Product Diversification, Service Quality, Price, Lifestyle, And Product Knowledge On Consumer Purchase Decisions : Financial Perspectives From The Electronics Retail Sector Bayu Wijayantini; Tegar Laksamana Wahyudi; Retno Endah Supeni
Journal Of Marketing and Technology Management Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i1.1

Abstract

In an era of intense business competition, understanding the determinants of consumer purchase decisions is crucial, particularly in the electronics retail sector. This study investigates the impact of product diversification, service quality, price, lifestyle, and product knowledge on consumer purchase decisions from a financial perspective. Focusing on TG Electronics Store in Ambulu, Jember Regency, this research employs a quantitative survey approach, gathering responses from 190 consumers. The collected data were analyzed using multiple linear regression to examine the relationships between independent variables and purchasing decisions. The findings reveal that product diversification positively and significantly influences consumer purchase decisions, highlighting the importance of offering a wide range of products to meet diverse consumer needs. Price also demonstrates a significant impact, reinforcing the role of competitive pricing strategies in shaping consumer behavior. Likewise, lifestyle and product knowledge are found to significantly affect purchasing decisions, suggesting that consumer preferences and awareness of electronic products play a vital role in the decision-making process. However, service quality does not exhibit a significant effect, indicating that other factors may take precedence in consumer considerations when purchasing electronics. These insights offer valuable implications for TG Electronics Store and similar retailers, emphasizing the need for strategic product diversification, competitive pricing, and enhanced consumer education to drive sales. This study contributes to the literature on consumer purchasing behavior by integrating financial perspectives into the analysis, providing a contemporary understanding of market dynamics in the electronics retail sector.