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Studi Empiris Customer Relationship Management (CRM) Citra Merek dan Kepuasan terhadap Loyalitas Pelanggan The Body Shop Jember Diwan Sakharia; Retno Endah Supeni; Achmad Hasan Hafidzi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 10: September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i10.2211

Abstract

The purpose of this study is to understand and analyze to test and analyze the significant influence of CRM, brand image, and satisfaction on customer loyalty at The Body Shop Jember. Primary data includes data on filling out questionnaires, interviews and observations of customer loyalty at The Body Shop Jember. While secondary data includes references derived from books, scientific articles, and the internet. Primary data and secondary data are the types of data used for this study. Based on the results of the analysis, it shows that customer loyalty at The Body Shop Jember based on aspects of CRM, brand image, and satisfaction is classified as very influential. As for several aspects that have an impact on the level of customer loyalty at The Body Shop Jember in 2022-2023, the results of this study state that CRM, brand image, and satisfaction have a significant effect on customer loyalty at The Body Shop Jember.
Pendampingan Ekonomi Kreatif Wirausaha Gen Z Akhmad Suharto; Maheni Ika Sari; Retno Endah Supeni; Yusron Rozaid
Jurnal Pengabdian Masyarakat Manage Vol. 4 No. 02 (2023): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v4i02.560

Abstract

Program Kemitraan Masyarakat Stimulus dengan sasaran wirausaha mahasiswa yang merupakan bagian dari generasi Z ini dilaksanakan dalam rangka melakukan pendampingan berkelanjutan dari program MBKM di Prodi Manajemen FEB UM Jember. Program Kemitraan Masyarakat Stimulus dengan sasaran wirausaha mahasiswa ini akan dilaksanakan dengan tahapan-tahapan berikut : 1) Tahap persiapan memantau pengelolaan bisnis dan pencatatan transaksi keuangan “Ceko Apparel” dan “Alamama”; 2) Tahap pelaksanaan bisnis “Ceko Apparel” dan “Alamama” dilakukan oleh mahasiswa dan dosen pendamping memonitor jalannya usaha dan melakukan pengarahan dan evaluasi; 3) Pelaporan Kegiatan ( mahasiswa melaporkan perkembangan omzet, transaksi bisnis, proses produksi, marketing dan pelaporan keuangan ), dan dosen pendamping menyusun laporan pengabdian kemitraan masyarakat (wirausaha mahasiswa)
THE NEXUS BETWEEN JKN QUALITY, COMPETENCE, EMPLOYEE PERFORMANCE, AND PATIENT SATISFACTION Rumi Enggarwati; Retno Endah Supeni; Toni Herlambang
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3688

Abstract

The National Health Insurance Program (JKN) is designed to improve the overall quality of public health while providing protection to individuals and families from the burden of high health care costs. The quality of National Health Insurance (JKN) services which are supported by human resource competencies such as speed, response to patient needs, and professionalism of medical personnel will improve employee performance and ultimately, this will have a positive impact on patient satisfaction. This study aims to examine how the quality of JKN services at Puskesmas plays a role in influencing patient satisfaction. This is important for understanding the connection between national health policies and patient experiences at the primary care level. Additionally, the study investigates the role of Puskesmas staff performance as a mediator between JKN quality and patient satisfaction, which could provide new insights into the importance of human resources in improving patient experiences.This research was conducted at the Rambipuji Jember Community Health Center with 100 BPJS patients as respondents. The research instrument used a questionnaire. The data analysis technique uses SEM PLS. The research results show that: JKN quality has a positive and significant effect on employee performance, Competence has a positive and significant effect on employee performance, JKN quality has a positive and significant effect on patient satisfaction, Employee performance has a positive and significant impact on patient satisfaction, Competence has a positive and significant effect on patient satisfaction. JKN quality has a positive and significant impact on patient satisfaction through employee performance. Competence has a positive and significant impact on patient satisfaction through employee performance.
Pengaruh Gender, Literasi Keuangan, Lifestyle Hedonis dan Kepribadian terhadap Pengelolaan Keuangan Pribadi : Studi Kasus Mahasiswa PTS di Kota Jember Violina Aghata; Retno Endah Supeni; Bayu Wijayantini
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1174

Abstract

Through a case study of private college students in Jember City, this study aims to examine the influence of Gender, Financial Literacy, Hedonistic Lifestyle and Personality on personal financial management. The financial behavior of the community, especially the younger generation, is also influenced by these factors. Although most of their money is covered by their parents, students begin to be able to manage their finances independently when they enter adolescence and transition to adulthood. Someone who has a consumptive behavior tends to spend more money than they earn, and students tend to be interested in things that are trending or known as fomo. By using a quantitative research approach and a sample size of 100 respondents, a questionnaire was used to collect data, the population in this study were active students studying at PTS in Jember City. Based on the research results obtained from the use of the SPSS version 24 program and multiple linear regression analysis techniques, personal financial management is significantly and positively influenced by Gender, Hedonistic Lifestyle, Financial Literacy, and Personality. (Case Study of Private College Students in Jember City).
Perilaku Keuangan Generasi Z Berdasarkan Literasi Keuangan, Efikasi Diri, dan Gender: Studi Kasus Mahasiswa Perguruan Tinggi di Kota Jember Efiatul Himmah; Retno Endah Supeni; Maheni Ika Sari
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1215

Abstract

A widely discussed topic today is financial behavior, especially the tendency for someone to think short-term and make impulsive purchases. This often causes financial problems, even for someone with adequate income, due to being less responsible in managing their finances. This study was conducted to evaluate the effect of financial literacy, self-efficacy, and gender differences on individual financial behavior in the Generation Z group, especially students of Jember City Colleges. This study uses a quantitative method with data collection techniques through questionnaires. The number of samples used was 398 respondents, selected using a purposive sampling technique. To analyze the relationship between the variables in this study, a multiple linear regression technique was used. The results of the multiple linear regression analysis showed that the three variables had a positive and significant effect on financial behavior. Financial literacy has a positive effect of 1.022, self-efficacy of 0.109, gender of 0.199 with a sig value of all variables of 0.00 or <0.05. The results of the analysis show that financial literacy, self-efficacy, and gender contribute to the financial behavior of students of Colleges in Jember City.