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Journal : International Conference on Digital Advanced Tourism, Management, and Technology

The Influence Of Service Quality, Facilities, And Location On Customer Satisfaction At Pushup Coffee Semarang Clarisa Cristabel Rich Yunianto; Mukhamad Kholil Aswan
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.93

Abstract

This study aims to determine the effect of service quality, facilities, and location on customer satisfaction at Pushup Coffee Semarang. This research is research using quantitative methods carried out in Semarang City. The research population is consumers of Pushup Coffee Semarang, where the population is 15,445 people. Samples were taken using accidental sampling technique, and data was collected using a questionnaire. The results of the research show that: (1) Service quality variables have a positive effect on consumer satisfaction by obtaining a constantan coefficient value of 0.371. (2) The facility variable has a positive effect on consumer satisfaction by obtaining a Constantan coefficient value of 1.096. (3) The location variable has a negative effect on consumer satisfaction by obtaining a constantan coefficient value of – 690.
The Influence Of Service Quality And Customer Satisfaction On Consumer Loyalty At Mondo Gelato Semarang Maulidia Zakka Mustika; Mukhamad Kholil Aswan
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.94

Abstract

This study was conducted to analyze the effect of service quality and consumer satisfaction in Mondo Gelato Semarang and its impact on consumer loyalty in Mondo Gelato Semarang. This study uses convenience sampling with 105 respondents Mondo Gelato Semarang consumers who have made purchases more than 2 times. The analysis method used in this study is multiple linear regression analysis to determine the intervening variables. The findings of this study showed that the quality of Service and consumer satisfaction significantly affected consumer loyalty by 0.813. The variable quality of Service significantly affects consumer loyalty of 0.237, and the variable consumer satisfaction significantly of 0.576.
The Influence Of Product Price And Quality On Consumer Satisfaction In Local Clothing Brand In Indonesian E-Commerce : Case Studyin The City Of Semarang Mukhamad Kholil Aswan
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.134

Abstract

This research aims to see the influence of price and product quality on consumer satisfaction with local clothing brands in Indonesian e-commerce in the city of Semarang. Partially analyzing the influence of price on consumer satisfaction, analyzing the influence of product quality on consumer satisfaction. simultaneously analyzing price and product quality on consumer satisfaction. Descriptive analysis and multiple linear analysis were also used in this research. Descriptive analysis of each variable item. Multiple linear test analysis looks at the overall impact of the independent variable and dependent variable. This research data uses a questionnaire with a sample size of 100 respondents spread across all cities in Semarang. The sampling technique is convenience sampling.The results of the partial analysis can be concluded that there is a positive and significant influence between the price variable on consumer satisfaction. There is a positive and significant influence of product quality variables on consumer satisfaction. The results of simultaneous or joint analysis show a significant influence between price and product quality variables on consumer satisfaction. Competitive prices and good product quality will provide consumer satisfaction with local clothing brands in Indonesian e-commerce in the city of Semarang.