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All Journal Jurnal Dinamika Ekonomi dan Bisnis Jurnal Ilmiah ASET Jurnal Pengabdian Masyarakat Indonesia (JPMI) Gema Wisata An International Journal Tourism and Community Review International Conference on Digital Advanced Tourism, Management, and Technology International Journal of Economics and Management Research
Hendrajaya Hendrajaya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Role of Digital Learning Platforms in Improving Employee Competence in the Creative Industry in Semarang Cheesya Siska Adhiati; Hendrajaya Hendrajaya; Samtono Samtono
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.508

Abstract

Digital transformation has changed the paradigm of human resource development in creative industries that require adaptive and innovative competencies. This study aims to analyze the role of digital learning platforms in enhancing employee competencies in Semarang's creative industry. Using a qualitative approach with instrumental case study design, the research involved 18 employees and 6 HR/L&D managers from five creative industry companies. Data were collected through in-depth interviews, participatory observation, and document analysis during April-September 2024, then analyzed using grounded theory. Findings show that digital learning platforms increased employee competencies by an average of 42% within 6 months through learner-centered learning transformation, content personalization, and collaborative ecosystem formation. Critical success factors include organizational support, content relevance, user experience, continuous feedback systems, and workflow integration. Platform implementation yielded 3.2x ROI with 28% productivity increase and 35% revision rate decrease. The research contributes to developing a theoretical framework integrating constructivism, TAM, social learning, and connectivism for creative industry contexts. Practical implications include design principle recommendations for digital learning platforms that accommodate unique creative industry characteristics.
Co-Authors Alip Suroto Anisa Eka Khatarina Bambang Guritno C. Susmono Widagdo Caesar Ari Wibowo Cheesya Siska Adhiati Choirul Ichsan Desy Rahmawati Lukmana Enik Rahayu Haniek Listyorini Idah Kusuma  Krisnatalia, Heni Nicolas Kevin Sulityawardhana Ray Octafian Rindo Bagus Sanjaya Sakirin Sakirin Samtono Samtono Soehari Soehari Soetomo WE Syafi’i Syafi’i Wahyu Tri Astuti  Yuliamir, Henry