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All Journal Jurnal Dinamika Ekonomi dan Bisnis Jurnal Ilmiah ASET KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Indonesia (JPMI) Gema Wisata Literacy : International Scientific Journals of Social, Education, Humanities An International Journal Tourism and Community Review International Conference on Digital Advanced Tourism, Management, and Technology International Journal of Economics and Management Research
Hendrajaya Hendrajaya
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The Effect Of Product And Service Quality On Customer Loyalty Mediated By Customer Satisfaction In Micro Small Business Multi Cipta Semarang Choirul Ichsan; Bambang Guritno; Hendrajaya Hendrajaya
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.80

Abstract

Research located at Toko Multi Cipta Semarang has objectives that are divided into two types, namely the general purpose is to analyze and explain the effect of products and service quality on customer loyalty mediated by customer satisfaction in Micro Small Enterprises Multi Cipta Semarang, and for its special purpose is to analyze and explain: 1) the effect of products on customer satisfaction, 2) the effect of service quality on customer satisfaction, 3) the effect of the product on customer loyalty, 4) the effect of service quality on customer loyalty. 5) the effect of customer satisfaction on customer loyalty, 6) the effect of products on customer loyalty mediated by customer satisfaction, and 7) the effect of service quality on customer loyalty mediated by customer satisfaction . The sample used in this study was 138 people, then given the opportunity to answer questionnaires that would be processed using the SPSS 25.0 application to produce numbers which were then tested for feasibility using validity tests and reliability tests. For data analysis techniques used are multiple regression analysis, model testing and hypothesis testing .The results of the study concluded that: the general conclusion states that customer satisfaction does not mediate the effect of product and service quality on customer loyalty, while the specific conclusion states that: 1) product affects customer satisfaction, 2) service quality affects customer satisfaction, 3) product affects customer loyalty, 4) service quality affects customer loyalty, 5) customer satisfaction affects customer loyalty. Customer loyalty, 6) customer satisfaction does not mediate the effect of the product on customer loyalty, and 7) customer satisfaction does not mediate the effect of service quality on customer loyalty.
The Role Of Islamic Counseling Management In Increasing Learning Motivation Through Self-Confidence In Broken Home Family Students At Smk Negeri 1 Pringapus, Semarang District Syafi’i Syafi’i; Hendrajaya Hendrajaya; Soehari Soehari
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.91

Abstract

This research was conducted at SMK Negeri 1 Pringapus with the research objectives being: (1) to describe the role of Islamic Guidance and Counseling management in increasing learning motivation through self-confidence, and (2) to describe the supporting and inhibiting factors for services in increasing learning motivation through self-confidence of students from broken home families.The type of research in this thesis is case study research in qualitative research. In collecting data, the methods used were (1) observation, (2) interviews, (3) documentation, and (4) primary and secondary data. In analyzing, research data uses qualitative analysis with steps for presenting data, reducing data, and drawing conclusions. The research results show that: (1) the implementation of Islamic Counseling Guidance at SMKN 1 Pringapus is still not optimal, because the ratio of the number of students and supervising teachers exceeds the standard, so that implementing the service is less effective; (2) some students' learning motivation and self-confidence are still low in the medium category, and a small number are in the high category; (3) services used to increase learning motivation and self-confidence for broken home students are group and individual counseling services; (4) supporting factors in implementing services are good cooperation between counseling teachers, homeroom teachers, PAI subject teachers, extracurricular coaches; and (5) the inhibiting factor in implementing services is that students are closed to communicating, so that supervising teachers have difficulty taking action that is appropriate to the student's condition and some subject teachers do not support the actions carried out by supervising teachers, because it disrupts lesson hours and the implementation time is less effective because have to wait for free time.
The Role of Digital Learning Platforms in Improving Employee Competence in the Creative Industry in Semarang Cheesya Siska Adhiati; Hendrajaya Hendrajaya; Samtono Samtono
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.508

Abstract

Digital transformation has changed the paradigm of human resource development in creative industries that require adaptive and innovative competencies. This study aims to analyze the role of digital learning platforms in enhancing employee competencies in Semarang's creative industry. Using a qualitative approach with instrumental case study design, the research involved 18 employees and 6 HR/L&D managers from five creative industry companies. Data were collected through in-depth interviews, participatory observation, and document analysis during April-September 2024, then analyzed using grounded theory. Findings show that digital learning platforms increased employee competencies by an average of 42% within 6 months through learner-centered learning transformation, content personalization, and collaborative ecosystem formation. Critical success factors include organizational support, content relevance, user experience, continuous feedback systems, and workflow integration. Platform implementation yielded 3.2x ROI with 28% productivity increase and 35% revision rate decrease. The research contributes to developing a theoretical framework integrating constructivism, TAM, social learning, and connectivism for creative industry contexts. Practical implications include design principle recommendations for digital learning platforms that accommodate unique creative industry characteristics.
Co-Authors Alip Suroto Anisa Eka Khatarina Bambang Guritno C. Susmono Widagdo Caesar Ari Wibowo Cheesya Siska Adhiati Choirul Ichsan Desy Rahmawati Lukmana Enik Rahayu Haniek Listyorini Idah Kusuma  Krisnatalia, Heni Nicolas Kevin Sulityawardhana Ray Octafian Rindo Bagus Sanjaya Sakirin Sakirin Samtono Samtono Soehari Soehari Soetomo WE Syafi’i Syafi’i Wahyu Tri Astuti  Yuliamir, Henry