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Journal : JURNAL PUBLISITAS

KETERBUKAAN INFORMASI (FULL DISCLOSURE) PERUSAHAAN PUBLIK DI SEKTOR INDUSTRI PERTAMBANGAN BATUBARA PT BUMI RESOURCE, Tbk. DALAM MENJAGA LIKUIDITAS SAHAM (STOCK LIQUIDITY) Santoso, Budi; Damayanti, Novita; Razak, Razie
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.422 KB) | DOI: 10.37858/publisitas.v6i1.14

Abstract

A fundamental characteristic of investor relations is the full disclosure of information for the companies that have gone public through the capital market and have the title "Tbk”. To public, a company that has declared going public, having the responsibility to disclose any information regarding the activities or internal actions of the company to all stakeholders, especially to its investors, counting when a public company is experiencing an internal crisis. The purpose of this study was to determine the use of communication tools in order to carry out public information disclosure by public companies (issuers) in maintaining stock liquidity. The study was conducted at the office of PT Bumi Resources, Tbk., 12th floor Bakrie Tower Jalan Epicentrum Utama Raya, Rasuna Epicentrum Kuningan, South Jakarta. The type of research used is descriptive with a qualitative approach. Techniques used in data collection include: a) Primary data in the form of in-depth interviews with key informants and data from the company, and b) Secondary Data obtained through literature such as books, journals, articles, and previous research related to this research. Communication tools carried out by the investor relations division consist of; Press release, News, Annual Report, Analyst Meeting, GMS, Website, Contact Center, Financial Reports, Financial Media Meeting and Financial Advertising. The use of these tools depends on the situation and conditions faced by the company.
Marketing Communication Strategy of Halal Tourism in Bandung Randa, Agrian Ratu; Rengganis, Linangkung Diah Ayu; Santoso, Budi
Jurnal Publisitas Vol 8 No 2 (2022): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.53 KB) | DOI: 10.37858/publisitas.v8i2.124

Abstract

Halal Tourism generally known as new concept of tourism industry that are particularly design for the muslims. Its important to be discussed because the sharia-based economic sector has been growing very rapidly lately, not only in the financial, culinary and fashion sectors but also in the tourism sector where the growth of Middle Eastern tourists is very rapid with a total of approximately 170,000 foreign tourists in 2018 and this figure is projected to increase to 250,000 foreign tourists in in 2019. The purpose of this study was to know how the communication strategy of halal tourism in Bandung. This made the researcher thought that halal tourism is important to be discussed specifically, especially in the Marketing Communication sector, besides its great potential, halal tourism itself requires strong branding so that the process of delivering information and the desires of visiting tourists will be even greater. The result of this study will be focused on Marketing Communication Strategy of Halal Tourism in Bandung. This study used a qualitative research method which the marketing communication strategy of halal tourism in Bandung was described in detail and clearly, then the final results presented the marketing communication strategy model. A case study approach was used in this study, and the validity of the data was tested by using data triangulation based on sources and experts in their fields. This marketing communication strategy is expected to be a reference for the marketing communication strategy of halal tourism in Indonesia.
Analisis Kendala Perizinan Radio Kijang Kencana (K2) FM sebagai Lembaga Penyiaran Publik Lokal Indramayu dalam Perspektif Peran Pemerintah Kabupaten Indramayu Sjuchro, Dian Wardiana; Rusmana, Agus; Sjafirah, Nuryah Asri; Viannisa, Nadhifa; Santoso, Budi
Jurnal Publisitas Vol 10 No 2 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v10i2.396

Abstract

The business climate in the publishing sector has become quite a complex issue in Indonesia. But not only that, in publishing, licensing has its own dynamics. Media ownership must go through a licensing process which can be said to be easier than before. But in reality, there are still many Delivery Institutions that experience licensing problems, one of which is K2 FM Radio as a Local Public Delivery Institution (LPPL) in Indramayu Regency. In this research, the researcher wants to analyze what are the obstacles for K2 FM Radio, starting from its status which must comply with the law to the permit which has not been extended since 2022 and the researcher wants to know the government's role in the obstacles facing K2 FM Radio's licensing. This research uses a qualitative research method with a case study approach. Data collection techniques were carried out through interviews with 10 informants in the form of Focus Group Discussion (FGD), documentation studies and literature studies. The results of this research are that the obstacle to K2 FM Radio licensing is the dynamic change in position holders so that there is no official role that can focus on handling K2 FM Radio licensing issues. Apart from that, the government's role is minimal so that the budget support issued by K2 FM Radio as LPPL is not granted. K2 FM Radio needs someone who really loves radio so that the radio can develop.
Tanggung Jawab Sosial Perusahaan untuk Pengembangan Masyarakat: Implementasi Strategi Hubungan Masyarakat PT Kereta Api Indonesia Divisi Regional III, Palembang. Hamzah, Hamzah; Kurniawan, Iman; Santoso, Budi
Jurnal Publisitas Vol 11 No 2 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v11i2.533

Abstract

This study seeks to examine the public relations strategies employed by PT Kereta Api Indonesia Regional Division III in the implementation of corporate social responsibility (CSR) programs aimed at fostering community empowerment in Palembang City, South Sumatra. Adopting a qualitative methodology with a case study approach, the research focuses on the procedural execution of the CSR initiatives, which encompasses four critical stages: problem definition, planning and programming, execution and communication, and program evaluation. The findings indicate that PT Kereta Api Indonesia Regional Division III endeavors to adhere to the prescribed stages sequentially. However, the study identifies notable challenges, including insufficient socialization during the program's implementation phase and a lack of follow-up on evaluation outcomes, which may hinder the program's overall effectiveness.