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THE ROLE OF INNOVATION WORK BEHAVIOR IN MEDIATING SOCIAL SUPPORT AND WORK ENGAGEMENT ON SIDEDIWASDA OPERATOR PERFORMANCE Wicaksono, Prayogi; Arik Susbiyani; Amalina Maryam Zakiyyah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.214

Abstract

Objective: The implementation of public service innovations is a pivotal step towards enhancing governance effectiveness. This study examines the role of social support, work engagement, and innovative work behavior (IWB) in improving the performance of operators using the SIDEDIWASDA application in Banyuwangi Regency. Despite its potential, challenges in optimizing application utilization indicate performance gaps among operators. This study aims to analyze the direct and indirect effects of social support and work engagement on operator performance, mediated by IWB. Method: Using a quantitative descriptive and verifiable approach, data were collected from 124 respondents through purposive sampling. The analysis utilized the Structural Equation Model (SEM) with WarpPLS. Results: Results indicate that social support and work engagement have significant direct effects on operator performance, with path coefficients of 0.298 and 0.249, respectively (p = 0.001). Both variables also significantly influence IWB (0.394 and 0.384, p = 0.001). Furthermore, IWB significantly enhances performance (0.346, p = 0.001) and mediates the effects of social support (0.136, p = 0.014) and work engagement (0.133, p = 0.016) on performance. Novelty: This study concludes that fostering innovation behaviors through supportive work environments and engaged employees enhances operator performance. It recommends continuous capacity-building programs and collaborative work cultures to maximize application effectiveness and deliver superior public services.
The Influence Of Brand Awareness And Lifestyle On Fashion Thrifting Purchasing Decisions With Interest As An Intervening Variable (Case Study On Live Shopee Gallerydna) Dwi Besti Rahayuningtyas; Budi Santoso; Amalina Maryam Zakiyyah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9536

Abstract

This study aims to analyze the influence of brand awareness and lifestyle on purchasing decisions for fashion thrifting, with purchase intention as an intervening variable, among Shopee Live GalleryDNA consumers. A quantitative method with a descriptive-verificative approach was employed, involving 140 respondents selected purposively from 30,000 followers of the Shopee GalleryDNA account. Data was analyzed using Structural Equation Modeling (SEM) via Smart PLS 4.0. The findings reveal that lifestyle significantly influences purchase intention and purchasing decisions, while brand awareness has a significant direct effect on both purchase intention and purchasing decisions. Purchase intention significantly affects purchasing decisions but does not significantly mediate the effects of brand awareness and lifestyle. These results indicate that the direct influence of the independent variables is stronger than the mediated effect. Practically, the findings provide insights for developing marketing strategies focused on consistent brand image and lifestyle alignment within live streaming e-commerce platforms.
The Influence Of Adaptive Work Behavior, Self-Efficacy And Employee Competence On Performance With Job Satisfaction As An Intervening Variable At The Personnel, Education, And Training Agency (BKPP) Of Banyuwangi Regency Ikfina Himmati Aliya; Riyanto Setiawan Suharsono; Amalina Maryam Zakiyyah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9537

Abstract

This study aims to examine the influence of adaptive work behavior, self-efficacy, and employee competence on performance, with job satisfaction as an intervening variable at the Civil Service, Education, and Training Agency (BKPP) of Banyuwangi Regency. The research applied a quantitative method with descriptive and verificative approaches. From a population of 6,241 employees, a sample of 100 respondents was selected using the Slovin formula and purposive sampling technique. Data analysis employed Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS 4.0 software. The results indicate that adaptive work behavior, self-efficacy, and competence each have positive and significant effects on both job satisfaction and employee performance. Job satisfaction also significantly affects performance. However, its mediating role is not consistently effective, as it does not significantly mediate between adaptive behavior or self-efficacy and performance. In contrast, competence positively influences performance through satisfaction. These findings suggest that strengthening competence and sustaining satisfaction are crucial strategies to enhance performance at BKPP Banyuwangi.
Sosialisasi Strategi Branding Produk Untuk IMK Binaan PDNA Kabupaten Sorong Ginanjar Abdurrahman; Amalina Maryam Zakiyyah; Reni Umilasari; Sahiruddin Sahiruddin
Journal of Community Development Vol. 3 No. 2 (2022): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v3i2.79

Abstract

Corona Virus Disease (Covid-19) began to enter Indonesia in March 2020. The spread of this virus was massive in July with the highest case on July 15, 2021. So far, cases have started to decline because the discipline of health protocols has begun to be applied, and most Indonesians have received the Covid-19 vaccine. The growth of Covid-19 had a major impact and became an obstacle to Indonesia's economic growth, especially the Micro and Small Industry (MSI). According to the Asian Development Bank (ADB) there are 50% of Small and Medium Industries went bankrupt due to Covid-19 because turnover has decreased by 40% - 70%. In the Covid-19 pandemic situation, Product Branding can be offered to MSI as one of the solutions to problems to achieve economic resilience. The Community Partnership Program is expected to be able to contribute to solving the problems faced by IMK in Sorong, namely "competitor constraints" and "marketing constraints". In relation to competitor constraints and marketing constraints, MSI is expected to be able to market products easily and be able to compete. For this reason, product branding insight is needed. In this case, MSI actors need to be equipped with product branding insights, so that they can sell their products easily, precisely in booking, easy to recognize their products, and customer loyalty. For this reason, product branding skills need to be socialized to improve the quality of MSI Actors' Human Resources. Based on evaluation results, in general the initial knowledge related to product branding is good, with the lowest score for the pretest 54 and the highest score being 70. Meanwhile, in the posttest score there was a significant increase in the value, with the lowest score being 73 and the highest score reaching 95.