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All Journal Sains: Jurnal Manajemen dan Bisnis Seminar Nasional Informatika (SEMNASIF) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal REKOMEN (Riset Ekonomi Manajemen) Bisma: Jurnal Bisnis dan Manajemen J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Ilmiah Manajemen Kesatuan West Science Journal Economic and Entrepreneurship
Wisnalmawati -
UPN Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Service Quality and Perceived Value on Brand Loyalty Mediated by Customer Satisfaction at Mie Gacoan Yogyakarta Nur Zakiyah Mukarromah; Yuni Istanto; Wisnalmawati Wisnalmawati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.510

Abstract

This study aims to determine the effect of service quality and perceived value on brand loyalty mediated by customer satisfaction at Mie Gacoan restaurants in all areas in Yogyakarta. This research is explanatory research with survey method. The population in this study were all consumers of Mie Gacoan in the Yogyakarta branch. Sampling using purposive sampling method. This type of statistical analysis uses PLS 3.0. And the results showed that directly all independent variables have a significant positive effect on brand loyalty. Indirectly service quality, perceived value has a significant positive effect on brand loyalty which is mediated by customer satisfaction.
Co-Authors Agus Sasmito Aribowo Anik Rohmatul Fudla Aulia Safira Sholichin Dipo Hardi Dewantoro Dipo Hardi Dewantoro Dyah Sugandini Hadi Oetomo Heru Tri Sutiono Muhammad Azhar Nur Zakiyah Mukarromah Olinda da Conceicao Preya Alvita Yasmine Qisthi Larasati Ratna Raninda Sri Kussujaniatun Surpiko Hapsoro Darpito Theresia Omiwa Oktariani Winarno Winarno Yuni Istanto Yuni Istanto