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Pengaruh Kualitas Layanan, Fasilitas dan Lokasi terhadap Keputusan Menginap Tamu di Pade Hotel Aceh Besar Mella, Reckyanto; Hulu, Meitolo
Bulletin of Community Engagement Vol. 3 No. 2 (2023): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v3i2.876

Abstract

The number of visits is decreasing because in addition to the impact of the pandemic, but visitors' interest in staying at the Pade Hotel Aceh has also decreased. Friendly and responsive service can increase guest satisfaction. Location is a key factor influencing stay decisions, while hotel facilities also play an important role in determining customer comfort and satisfaction. This study aims to identify the effect of service quality, facilities, and location on stay decisions at the Pade Hotel Aceh. There were 100 respondents in this study where participants included all visitors who stayed at Pade Hotel Aceh. The results showed a significant influence of Service Quality and Location on visitors' Staying Decisions. Meanwhile, the Facility factor proved to have no significant effect on the Staying Decision. The measurement of the representation of this research variable is 66.2% so it is necessary to consider other additional factors related that can influence visitors' decisions to stay. Keywords: Service Quality, Stay Decision, Service Quality Facilities
Qualitative Analysis of Community Perceptions in Situ Gunung on the Impact of Tourism Activities in the Gunung Gede Pangrango National Park Area Kristanto, Eko; Meitolo Hulu
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 01 (2024): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i01.1475

Abstract

The Covid-19 pandemic has ushered in shifts in tourist behavior, impacting their preferences for tourist attractions and activities (Kemenparekraf, 2023). Tourists now gravitate towards serene and picturesque settings in villages, at the foothills of mountains, or within pristine environments like forests in national parks. This trend has notably bolstered the advancement of ecotourism in Indonesia. Statistics indicate a significant preference for glamorous camping or glamping among tourists (45.9%), surpassing the choice of resort accommodations (24.7%) (Kemenparekraf, 2023). However, these transformations come with adverse effects, notably the disruption of the tranquil ambiance cherished by local residents due to the influx of tourists, leading to clashes between diverse cultures and traditional customs (Joseph & Maiwa, 2011). Concurrently, local perceptions of tourism significantly shape its development. Thus, this study aims to scrutinize people's perceptions of natural tourist destinations, specifically focusing on Situ Gunung. By analyzing data from 10 interview sources using techniques like word frequency and contextual analysis, this research identifies factors influencing local community perceptions of tourism, including age, length of stay, involvement in tourism activities, and personal experiences.
PARIWISATA BERBASIS MASYARAKAT: BENTUK PARTISIPASI AKTIF MASYARAKAT TERHADAP PENGEMBANGAN DESA WISATA GEDEPANGRANGO, SUKABUMI Hulu, Meitolo; Kristanto, Eko
Jurnal Pariwisata Vol 11, No 2 (2024): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v11i2.24310

Abstract

Abstrak Pembangunan desa wisata tidak hanya bermodalkan pemandangan alam saja, tetapi kontribusi masyarakat dalam mendukung kegiatan pariwisata sangat diperlukan. Keunikan sebuah desa wisata adalah indikator penting dalam mengembangkan dan sekaligus menjadi daya tarik bagi wisatawan. Penelitian ini sepenuhnya dilakukan dengan menggunakan pendekatan kualitatif. Kreativitas dari masyarakat lokal dalam mengemas potensi yang ada membutuhkan dukungan dari pemerintah. Tradisi lokal, kreativitas dan inovasi merupakan indikator yang harus di dukung oleh pemangku kepentingan di desa wisata. Partisipasi aktif masyarakat di suatu destinasi dapat menentukan keberlangsungan kegiatan wisata yang berkualitas. Kegiatan wisata yang berkualitas yang dimaksud adalah pelestarian nilai-nilai lokal dan budaya yang berbasis pada masyarakat dan di dukung penuh oleh pemangku kepentingan terkait untuk menciptakan kepuasan wisatawan. Penelitian ini bertujuan untuk mengkaji bentuk keterlibatan masyarakat, pengembangan desa wisata Gedepangrango, dan rencana keberlanjutan desa wisata melalui partisipasi masyarakat. Penelitian ini dilakukan dengan pendekatan kualitatif deskriptif dengan pengumpulan data primer dan sekunder. pengumpulan data primer dilakukan melalui focus group discussion dan wawancara kepada pemerintah daerah dan masyarakat pelaku wisata, serta observasi lapangan di desa wisata Gedepangrango. Sementara data sekunder dilakukan melalui pengumpulan dokumen terkait fokus penelitian. Hasil penelitian ini menunjukkan bahwa (1) masyarakat lokal telah berpartisipasi dalam kegiatan wisata, namun menemui keterbatasan dalam menciptakan kreativitas seperti pembuatan paket-paket wisata ayang menarik, (2) pengembangan prosuk-produk lokal sudah yang menajadi ciri khas lokal sudah berjalan, namun mengalami keterbatasan dalam pengemasan dan standarisasi, (3) rencana keberlanjutan desa wisata Gedepangrango di dukung sepenuhnya oleh pemerintah desa dan masyarakat. Berdasarkan hasil penelitian ini menunjukkan bahwa pelaku wisata di desa wisata Gedepangrango perlu pendampingan dalam mengembangkan dan menciptakan kreativitas yang dapat menarik kunjungan wisatawan. Penelitian ini menekankan pentingnya peran masyarakat dalam pengembangan pariwisata berbasis komunitas sebagai bagian dari strategi keberlanjutan, meliputi partisipasi masyarakat, pengembangan dan rencana keberlanjutan desa wisata. Penelitian ini memberikan dasar yang kuat bagi penelitian selanjutnya yang dapat berfokus pada analisis implementasi program pelatihan berkelanjutan, peningkatan daya saing UMKM, dan studi mengenai dampak jangka panjang pariwisata berbasis komunitas terhadap kesejahteraan ekonomi masyarakat lokal. Selain itu, masyarakat memiliki kesadaran akan peluang dan kesiapan menangkap manfaat yang dapat dikembangkan dari kegiatan pariwisata untuk meningkatkan kesejahteraan ekonomi masyarakat. Kata Kunci: Pariwisata berkelanjutan; Pariwisata berbasis masyarakat; Partisipasi aktif. Abstact The development of tourist villages is not solely reliant on natural scenery; community contributions in supporting tourism activities are essential. The uniqueness of a tourist village is a key indicator for development and serves as an attraction for tourists. This study was conducted entirely using a qualitative approach. The creativity of the local community in packaging existing potentials requires government support. Local traditions, creativity, and innovation are indicators that should be supported by stakeholders in tourist villages. Active community participation at a destination can determine the sustainability of quality tourism activities. Quality tourism activities here refer to the preservation of local values and culture, based on the community and fully supported by relevant stakeholders to create visitor satisfaction. This study aims to assess forms of community involvement, the development of the Gedepangrango tourist village, and the sustainability plan of the village through community participation. This study was conducted using a descriptive qualitative approach with primary and secondary data collection. Primary data collection was carried out through focus group discussions and interviews with local government and tourism community actors, as well as field observations in the Gedepangrango tourist village. Secondary data were obtained through document collection related to the research focus. The findings of this study indicate that (1) the local community has participated in tourism activities but faces limitations in creating appealing tourism packages, (2) the development of distinctive local products has been progressing, though there are constraints in packaging and standardization, and (3) the sustainability plan of the Gedepangrango tourist village is fully supported by the village government and community. Based on the results, it is evident that tourism actors in the Gedepangrango tourist village need assistance in developing and creating attractions that can attract visitors. This research emphasizes the importance of community involvement in developing community-based tourism as part of the sustainability strategy, including community participation, development, and sustainability planning for tourist villages. It provides a strong foundation for future studies that could focus on analyzing the implementation of sustainable training programs, enhancing the competitiveness of MSMEs, and examining the long-term impact of community-based tourism on the economic well-being of local communities. Additionally, the community demonstrates awareness of opportunities and readiness to capture benefits that can be developed from tourism activities to improve their economic well-being. Keywords: Sustainable tourism; Community-based tourism; Active participation
PELATIHAN TATA KELOLA PARIWISATA BERKELANJUTAN DI DESA WISATA SAWARNA Diena M. Lemy; Rudy Pramono; Meitolo Hulu; Juliana Juliana; Ira Brunchilda Hubner
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35066

Abstract

Pengembangan desa wisata dipercaya merupakan salah satu jalan dalam upaya meningkatkan ekonomi masyarakat, di luar mata pencaharian utama. Hal ini sejalan dengan fokus utama pembangunan pariwisata berkelanjutan, dimana kualitas hidup atau kesejahteraan masyarakat menjadi yang utama, selain pelestarian budaya dan lingkungan. Desa Sawarna sudah menjadi desa wisata yang banyak dikunjungi wisatawan, bahkan sudah masuk dalam 15 besar dalam penjurian Anugerah Desa Wisata Indonesia untuk kategori Berkembang. Keindahan alam pantai yang dimiliki desa ini menjadi daya tarik utama bagi wisatawan yang berkunjung. Homestay sebagai salah satu jenis akomodasi, sudah banyak dikembangkan oleh masyarakat lokal Desa Sawarna. Homestay menjadi alternatif tempat menginap bagi wisatawan, yang memberikan kesempatan untuk berinteraksi secara langsung dengan masyarakat. Pengembangan homestay ini sedikit banyak memberikan dampak positif bagi peningkatan ekonomi masyarakat. Namun demikian masih ada beberapa tantangan yang dihadapi, seperti belum optimalnya koordinasi antar stakeholder, pemasaran yang belum efektif, dan pengelolaan lingkungan yang masih terbatas. Untuk itu, Fakultas Hospitality dan Pariwisata Universitas Pelita Harapan dengan dukungan DRTPM kemendikbud RI, bertujuan untuk melakukan pelatihan Tata Kelola Pariwisata Berkelanjutan, guna meningkatkan pengembangan desa wisata Sawarna yang lebih berkelanjutan, baik secara ekonomi, sosial budaya dan lingkungan. Peserta dari pelatihan ini adalah pemilik homestay. Metode yang dilakukan diawali dengan sosialisasi, pelatihan serta pendampingan dan evaluasi. Hasil dari pelatihan ini sangat positif, masyarakat memahami dan bermaksud menjalankan tata kelola pariwisata berkelanjutan dalam pengelolaan homestay.
PELATIHAN PEMASARAN DIGITAL UNTUK PENGELOLA HOMESTAY DESA WISATA SAWARNA, LEBAK, BANTEN Pramono, Rudy; Lemy, Diena. M; Hulu, Meitolo; Juliana, Juliana; Hubner, Ira B.
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2392

Abstract

Dalam era digital saat ini pengelola bisnis khususnya bidang wisata perlu mempunyai ketrampilan untuk melakukan pemasaran digital untuk memperluas pasar agar jumlah tamu yang menginap dapat meningkat. Kegiatan pengabdian pengabdian Masyarakat ini bertujuan untuk meningkatkan ketrampilan pengelola homestay di desa wisata Sawarna agar mempunyai pengetahuan dan ketrampilan dalam memanfaatkan media digital saat ini dan media social untuk meningkatkan jumlah tamu yang menginap. Metode yang digunakan dengan pelatihan dan pendampingan teknis untuk membantu pengelola homestay memahami dan menggunakan teknologi digital seperti situs web, aplikasi pemesanan, dan manajemen reservasi online. Membantu pengelola homestay dalam mengoptimalkan pemanfaatan media sosial untuk mempromosikan homestay mereka, seperti dengan mengatur kontes foto atau video, membagikan cerita tamu, dan memperbarui secara teratur dengan informasi terbaru. Kegiatan diikuti oleh dua puluh orang pemilik dan pengelola homestay dilakukan pada bulan Agustus 2024. Setelah mengikuti kegiatan pelatihan pengetahuan dan ketrampilan peserta dalam memanfaatkan pemasaran digital meningkat. Namun demikian perlu diusahakan pemasaran alternatif lainnya untuk mendukung peningkatan jumlah tamu yang menginap di homestay.
The Influence of E-Marketing and Competitive Environment on Marketing Performance of MSME Products (Case Study of Product of Cireng as MSMEs in Jakarta) Hulu, Meitolo; Yunior San, Axel; Michelle
Journal Hotspot Vol. 2 No. 2 (2024): October
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of e-marketing and competitive environment on marketing performance. In this study using a quantitative approach with purposive sampling technique. The number of samples selected was based on the capacity as a Cireng product business actor who experienced the sales process directly, and competition in marketing Cireng. The number of samples selected is thirty people who are Cireng business actors in Jakarta. The results show that e-marketing has a positive and significant effect of 21,3 % on marketing performance. Likewise, the competitive environment variable which has a positive and significant effect of 61,9 on marketing performance. Cireng business actors as a product of MSMEs need to pay attention to the competition that occurs around their business, in addition to increasing marketing on social media so that consumers can know and have more confidence in quality Cireng products.
INTEGRATION OF INCLUSIVE EDUCATION AND INCLUSIVE TOURISM FOR LOCAL ECONOMIC EMPOWERMENT IN GEDEPANGRANGO TOURISM VILLAGE, SUKABUMI Meitolo Hulu
International Conference on Education, Science, Technology and Health (ICONESTH) 2024: The 2nd ICONESTH
Publisher : International Conference on Education, Science, Technology and Health (ICONESTH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46244/iconesth.vi.463

Abstract

This study examines the integration of inclusive education and inclusive tourism in Gedepangrango Tourism Village, Sukabumi, with the aim of reducing socio-economic disparities and supporting sustainable community development. Gedepangrango, which has a rich cultural and natural heritage, has the potential to develop inclusive tourism, but faces challenges in accessibility for the community, both in terms of infrastructure and educational facilities. This study aims to analyze how inclusive education can improve access to education for all groups, and how the synergy between inclusive education and inclusive tourism can support local economic empowerment. Additionally, this study identifies major barriers such as limited resources, infrastructure, and public awareness. Using a qualitative case study approach, data were collected through in-depth interviews, focus group discussions, participatory observation, and document analysis. The results show that although initial steps towards the implementation of inclusive education and tourism have been taken, further development of more accessible infrastructure and increased public awareness are crucial. This study recommends enhanced training for educators, the construction of more disability-friendly infrastructure, and a more inclusive approach to tourism in order to reduce social disparities and strengthen long-term economic resilience in Gedepangrango.
PELATIHAN PENGGUNAAN APLIKASI PEMESANAN ONLINE (JOTFORM) HOMESTAY DI DESA WISATA SAWARNA Juliana Juliana; Rudy Pramono; Diena M Lemy; Ira Brunchilda Hubner; Meitolo Hulu; Sisilia Chelsye Parera
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.39033

Abstract

Desa Wisata Sawarna, yang terkenal dengan keindahan alam dan potensi ekowisatanya, memiliki tantangan dalam mengoptimalkan pengelolaan homestay secara profesional. Salah satu kendala utama adalah keterbatasan pemahaman pengelola homestay terhadap teknologi, khususnya aplikasi pemesanan online yang dapat meningkatkan efisiensi dan aksesibilitas layanan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan penggunaan aplikasi pemesanan online (JotForm) kepada 15 pengelola homestay di Desa Wisata Sawarna. Pelatihan meliputi pengenalan fitur JotForm, cara membuat formulir pemesanan, pengelolaan data pelanggan, hingga implementasi dalam operasional sehari-hari. Metode pelaksanaan melibatkan pendekatan partisipatif, seperti demonstrasi langsung, simulasi penggunaan aplikasi, dan sesi diskusi interaktif. Hasil dari pelatihan ini menunjukkan peningkatan pemahaman dan keterampilan peserta dalam menggunakan aplikasi pemesanan online. Selain itu, peserta juga mampu mengintegrasikan teknologi tersebut untuk meningkatkan profesionalitas dan pengalaman pelanggan. Luaran dari kegiatan ini adalah terciptanya sistem pemesanan yang lebih terstruktur dan mudah diakses, yang diharapkan dapat mendukung pengelolaan homestay yang lebih efisien. Kegiatan ini memberikan dampak positif berupa peningkatan daya saing Desa Wisata Sawarna di pasar pariwisata, sekaligus mendukung upaya transformasi digital di sektor pariwisata pedesaan.
Kepariwisataan di masa krisis: kunjungan wisata pada masa pandemi covid-19 di pantai Pangandaran, Indonesia Meitolo Hulu; Lidia Ariyanti
Journal of Tourism and Economic Vol. 5 No. 2 (2022): Edisi 10 Des 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/2ffbbq71

Abstract

This study uses a qualitative approach by conducting interviews and observations of tourism business actors and visitors in Pangandaran beach tourism area. The focus of the study is on the difficulties faced by tourism business actors and explore the experience of visitors on Pangandaran beach during the Covid-19 pandemic. This research was conducted with a descriptive qualitative approach with primary and secondary data collection. Primary data collection was carried out through interviews and observations by adhering to strict health protocols. While secondary data is done through the collection of documents related to research studies online and offline. The results of this study indicate that the difficulties faced by tourism business actors in the Pangandaran coastal area during the Covid-19 pandemic are experiencing an economic decline and information uncertainty regarding the closure of tourism destinations. Meanwhile, visitors have difficulty accessing tourist destinations due to mobility restrictions in some areas. The policy of restricting access in several regions in Indonesia has a broad impact on other tourism destinations, and one of them is Pangandaran beach tourism area. It takes commitment from tourism businesses and awareness from visitors is the main key in implementing health protocols.
Pengelolaan Pariwisata Berkelanjutan Studi Kasus:Desa Wisata “Blue Lagoon” Di Kabupaten Sleman, DIY Meitolo Hulu
Journal of Tourism and Economic Vol. 1 No. 2 (2018): Edisi 2 Des 2018
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/n964q634

Abstract

The development of tourism has experienced significant growth in the past decade. The growth of new tourist destinations in Indonesia adds to the diversity of destinations for tourist visits. A tourist village that highlights the uniqueness and distinctiveness of a village, one of the tourist destinations that is crowded with tourists today. The purpose of this study is to find out the attractiveness of tourists towards the sustainability of tourist villages Blue Lagoon. This study fully uses descriptive qualitative methods. Data collection is done by interviewing managers and visitors who are considered to be able to provide information about the availability of facilities, management of the tourist village of Blue Lagoon. The researcher also conducted direct observations in the field for one month, as well as collecting secondary data from related theoretical sources. Data collected, then interpreted according to the authenticity of the data obtained. The results of this study indicate that the tourist village of Blue Lagoon is visited by tourists because of the very natural environmental conditions and adequate facilities so that in the future managers pay more attention to the carrying capacity of the environment for sustainability.