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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Al-MIKRAJ: Jurnal studi Islam dan Humaniora JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Spektrum Komunikasi JURNAL ILMIAH PENELITIAN MAHASISWA An Nafi’; Multidisciplinary Science
Mareta Puri Rahastine
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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Integrasi Public Relations dan Media sebagai Instrumen Komunikasi Efektif di Era Digital Mareta Puri Rahastine; Susilowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7301

Abstract

This study aims to analyze and develop a model of Public Relations and digital media integration as an effective communication instrument in the digital era. The library method is used to collect and analyze data through literature studies from books, journals, and trusted sources related to communication, public relations, and digital media. Data were collected from digital libraries and journal databases, then analyzed qualitatively by describing, criticizing, and synthesizing the contents of the literature. A comparative approach was applied to connect various views, resulting in a comprehensive understanding of the integration of Public Relations and media as an effective communication instrument in the digital era. The results of the study indicate that the integration of Public Relations and digital media functions greatly influences the effectiveness of organizational communication in the digital era. The role of PR has shifted to be more strategic with a focus on building image, reputation, and public trust in a sustainable manner. The use of digital media allows for fast, broad, and interactive communication, and supports real-time crisis management. This synergy also enhances transparent and participatory two-way communication, strengthening the organization's closeness to the audience.
Co-Authors Aldino Yazied Zidane Anggie Ayu Astria Latuperissa Chindy Aurellia Putri Devy Putri Kussanti Dhefine Armelsa Ganjar Wibowo Iin Soraya Ita Suryani Natasha Sasmita Nur Iman El Hidayah Rafif Hidayat Inzaghi Silvina Mayasari Susilowati Yulianti Fajar Wulandari