Article Per Year (5 Year)
p-Index From 2020 - 2025
3.662
P-Index
This Author published in this journals
All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Management Analysis Journal Jurnal Ilmiah Ekonomi Islam SEIKO : Journal of Management & Business Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Entrepreneurship Research Research Horizon Economic and Business Horizon
I Made Bayu Dirgantara
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Phenomenon of Increasing Political Participation in the 2020 Major Election of Semarang with One Candidate Pair in Political Marketing Perspective Henry Casandra Gultom; I Made Bayu Dirgantara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4628

Abstract

The election of the Mayor and Deputy Mayor (Pilwakot) of Semarang with a single candidate pair is a first in the history of the Semarang Election. Public involvement in the Semarang City Elections has increased dramatically as a result of the Pandemic-Covid-19 crisis. The goal of this qualitative study, which includes phenomenological studies, is to identify the elements that contribute to increased political engagement in Semarang. Data was acquired through observation, interviews, and documentation. The phenomena of increased political engagement in the 2020 Semarang Elections is affected by digital media-based information marketing, according to this study. Second, the Semarang’s General Comission Election (KPU) discusses various digital media-based political marketing methods. Third, the Semarang KPU employs long-term digital information marketing to raise voter and prospective voter knowledge about the next general election's implementation.
Fanta Product's New Packaging Study of Buying Interest Teenage Consumers in Semarang Callista Chairani Wulandari; I Made Bayu Dirgantara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5352

Abstract

The food and beverage industry in Indonesia is growing rapidly in the modern era. One of them is Fanta, as one of the carbonated beverage products. With so many competitors continuing to emerge, Fanta made innovations by creating new packaging that is 'twisted'. In fact, Fanta is considered to have the best performance in the Fizzy Drinks Category in the last three years after the launch of its new packaging.  The purpose of this study is to find out if there is any influence from Fanta packaging changes with buying interest. The population in this study was as many as 40 subjects who had already consumed Fanta, but had never bought Fanta with new packaging. Sampling techniques use questionnaires with simple random sampling techniques. This research uses the experimental design of True Experimental Design with the Posttest Only Control Group Design method.  The results showed that packaging and its variables such as shapes, images, colors, logos, and labels have a positive and significant influence on buying interest.
The Role of Website Quality and Interactivity toward the Formation of E-Trust, E-Satisfaction and Dual Constructs of E-Loyalty: Study on Sporting Goods E-Commerce Website PlanetSports.Asia Adi Wahyu Anggara; I Made Bayu Dirgantara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5579

Abstract

This study aims to analyze the effect of website quality and interactivity on the formation of e-satisfaction, e-trust, and the dual construct of e-loyalty on the sporting goods omnichannel e-commerce website PlanetSports.Asia and discuss it from the point of view of online relationship marketing theory. The research population is PlanetSports.Asia consumers who have made online purchases. This study obtained 229 responses and 190 respondents met the sample criteria. The online questionnaire was used as data collecting method and the model was estimated with Structural Equation Modeling (SEM) statistics techniques using SPSS AMOS 23. All hypotheses developed in this study were accepted.
The Role of Strategy Flexibility, Competitive Intelligence, Organizational Innovation, and Entrepreneurship Leadership in Increasing Agility of MSME Troso Woven Fabric Ahmad Fika Syauqiy; I Made Bayu Dirgantara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7076

Abstract

This research aims to identify factors that can increase the organizational agility of MSMEs (micro, small, and medium enterprises), especially in the Troso woven fabric industry in Jepara Regency, Central Java, Indonesia. We examine several variables that have been shown to affect large-scale business agility in various industries. So, this research reveals the consistency of some of these factors in increasing the agility of a business organization, large or small. Data were collected from 14 2 active business actors in the Troso woven fabric SMEs as our sample for testing the proposed research model, using a questionnaire which is then processed and analyzed using regression analysis. As a result, we find that the proposed 4 independent variables, strategic flexibility, competitive intelligence, organizational innovation, and entrepreneurial leadership, all affect increasing MSME agility.
Co-Authors Adi Wahyu Anggara Ahmad Fika Syauqiy Akkinta Miranda Wiguna Ariyani, Yunita Endah Arumdani, Ratna Sekar Aryandika, Ardiaz Ajie Augusty Tae Ferdinand Ayyasy, Muhammad Zhafran Azhari, Fadhila Firdauzi Azzahra, Alifya Banneringgi, Darman Belinda, Karissa Inas Berlian, Umayya Hanif Callista Chairani Wulandari Darusuprapta, Faizal Dianti, Annisa Rahma Endigalani, Annisa Erman Denny Arfianto Fadhillah, Indah Nur Frediansyah, Willy Redzy Gultom, Henry Casandra Harry Soesanto Imam Nuryanto Indrian Kusuma, Gabriel Boggie Maulida, Laila Mertiany Putri Hadrianti Mirwan Surya Perdhana Mualifah, Teti Mu’ammar, Naufal Nadia Aqilah, Nadia Aqilah Nugroho, Iskan Aryo Nurdianasari, Rista Nurhaliza, Putri Nurpratiwi, Embun Rahmah Pratama, Pratama Rafif Hidayatullah, Muhammad Rahmatul Husna, Rahmatul Ramadhan, Novitha Dwipermata Rizal Hari Magnadi Ruslan, Muhlis Sabilla, Sania Aurora Sanjaya, Muarif Shella Febiola Siswanto Siti Nurhidayah Soetanto, Harry Suharno, Rizki Adi Anggoro Sunggara, Alvianno Difta Wulandari, Menik Yoestini Yogananda, Andrean Septa