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All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Management Analysis Journal Jurnal Ilmiah Ekonomi Islam SEIKO : Journal of Management & Business Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Entrepreneurship Research Research Horizon Economic and Business Horizon

I Made Bayu Dirgantara

Unknown Affiliation

Author-ID : 254428

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 34 Documents Claim Missing Document

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Articles

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Analysis An Intention to Use Electronic Wallet during Covid-19 Pandemic Indrian Kusuma, Gabriel Boggie; Dirgantara, I Made Bayu
Management Analysis Journal Vol 10 No 4 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i4.51373

The number of Covid-19 spread is increasing in several countries, including Indonesia. The situation encourages World Health Organization (WHO) with local government authorities implement various policies, such as physical distancing and stay at home. Interestingly, this policy inspires consumers to carry out contactless activities, especially in making payment transactions. The purpose of study was to analyze the factors which influence the adoption of E-wallet during Covid-19 pandemic. To analyze the adoption behavior of using E-wallet, a conceptual framework is proposed based on the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use Technology (UTAUT). Data was collected in the form of an online questionnaire which was distributed to 150 respondents using purposive sampling technique and tested using the AMOS 22 Structural Equation Modeling (SEM) Approach. The results showed that Personal Innovation, Experience, Social Influence had a significant effect on Intention to Use E-wallet through Perceived Ease Of Use and Perceived Usefulness.

The Phenomenon of Increasing Political Participation in the 2020 Major Election of Semarang with One Candidate Pair in Political Marketing Perspective Henry Casandra Gultom; I Made Bayu Dirgantara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4628

The election of the Mayor and Deputy Mayor (Pilwakot) of Semarang with a single candidate pair is a first in the history of the Semarang Election. Public involvement in the Semarang City Elections has increased dramatically as a result of the Pandemic-Covid-19 crisis. The goal of this qualitative study, which includes phenomenological studies, is to identify the elements that contribute to increased political engagement in Semarang. Data was acquired through observation, interviews, and documentation. The phenomena of increased political engagement in the 2020 Semarang Elections is affected by digital media-based information marketing, according to this study. Second, the Semarang’s General Comission Election (KPU) discusses various digital media-based political marketing methods. Third, the Semarang KPU employs long-term digital information marketing to raise voter and prospective voter knowledge about the next general election's implementation.

ANALISIS PENGARUH KUALITAS PELAYANAN, KEADILAN PELAYANAN DAN KENYAMANAN PELAYANAN TERHADAP HUBUNGAN PERILAKU PELANGGAN SERTA DAMPAK PADA NIAT MEMBELI ULANG Mertiany Putri Hadrianti; I Made Bayu Dirgantara
JURNAL STUDI MANAJEMEN ORGANISASI Vol 16, No 1 (2019)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

This study aims to analyze the effect of service quality, service fairness and service convenience on repurchase intentions, with customer engagement behavior as a mediating variable and make Starbucks Coffee Indonesia the object of this study. The variables used in this study are service quality, service fairness and service convenience as independent variables, customer engagement behavior as mediating variables and repurchase intentions as dependent variables. The research population is customers who have made purchases of Starbucks products at least once. The number of samples used was 130 respondents. This research uses Structural Equation Model (SEM) analysis technique using AMOS 22 analysis tool. The results of this study indicate that service quality has a negative effect on customer engagement behavior, service justice has a positive and significant effect on customer engagement behavior, service convenience has a negative effect on customer engagement behavior and customer engagement behavior has a positive and significant effect on repurchase intentions.

PERBANDINGAN INSTRUMEN KUANTITATIF UNTUK MENGUKUR KUALITAS LAYANAN Mirwan Surya Perdhana; Rizal Hari Magnadi; I Made Bayu Dirgantara; Erman Denny Arfinto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 14, No 1 (2017)
Publisher : Faculty of Economics and Business Diponegoro University

Tujuan dari penelitian ini adalah untuk meninjau kembali instrumen-instrumen kuantitatif yang dapat digunakan peneliti untuk mengukur kualitas layanan. Pencarian literatur dilakukan dengan menggunakan layanan penyedia database akademik terkait instrumen pengukuran kualitas layanan yang tersedia bagi berbagai sektor. Pencarian literatur berfokus terhadap instrumen yang dapat dilakukan untuk mengkuantifikasi instrumen yang memiliki rekam jejak penggunaan di organisasi. Untuk setiap instrumen, penelitian ini melakukan perbandingan kritis terhadap dimensi kualitas layanan, skala pengukuran yang digunakan, contoh penerapan, serta keunggulan dan kekurangannya. Terdapat beberapa alternatif instrumen untuk mengukur kualitas layanan yang dapat dipakai oleh peneliti, dengan atau tanpa melakukan modifikasi terhadap butir-butir pertanyaan dalam kuesioner. Pemilihan kuesioner mana yang akan digunakan dapat diputuskan oleh peneliti/tim peneliti atau berdasarkan dari tujuan penelitian.

PENGETAHUAN MENDAUR ULANG SAMPAH RUMAH TANGGA DAN NIAT MENDAUR ULANG SAMPAH I Made Bayu Dirgantara
JURNAL STUDI MANAJEMEN ORGANISASI Vol 10, No 1 (2013)
Publisher : Faculty of Economics and Business Diponegoro University

Waste segregation done at the production point to ensure higher material recycling, one frequently use attemp to ensure the effort is by encouraging waste segregation at household level. In fact household participation in recycling is low therefore the research on factor that encourage household involvement on their waste segregation or waste recycling is arrouse. Oskamp et al. (1991) stated that specific recycling knowledge is more related to recycling intention compare to general environmental knowledge issues. This research will analyze causal relationship between waste recycling knowledge with waste segregation intention. Method apply is experimental method. Result with t-test shows that experiment done succesfully. T-test shows difference intention to segregate waste befor and after treatment applied. Household waste recycling knowledge on participant shaped from information absorb by individuals through stimulus prepared so that individuals understand completelly the benefit of household waste recycling and encorage individual household waste recycling intention. Keywords :Waste recycling knowledge, Waste segregation intention, Household participation.

Fanta Product's New Packaging Study of Buying Interest Teenage Consumers in Semarang Callista Chairani Wulandari; I Made Bayu Dirgantara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5352

The food and beverage industry in Indonesia is growing rapidly in the modern era. One of them is Fanta, as one of the carbonated beverage products. With so many competitors continuing to emerge, Fanta made innovations by creating new packaging that is 'twisted'. In fact, Fanta is considered to have the best performance in the Fizzy Drinks Category in the last three years after the launch of its new packaging. The purpose of this study is to find out if there is any influence from Fanta packaging changes with buying interest. The population in this study was as many as 40 subjects who had already consumed Fanta, but had never bought Fanta with new packaging. Sampling techniques use questionnaires with simple random sampling techniques. This research uses the experimental design of True Experimental Design with the Posttest Only Control Group Design method. The results showed that packaging and its variables such as shapes, images, colors, logos, and labels have a positive and significant influence on buying interest.

The Role of Website Quality and Interactivity toward the Formation of E-Trust, E-Satisfaction and Dual Constructs of E-Loyalty: Study on Sporting Goods E-Commerce Website PlanetSports.Asia Adi Wahyu Anggara; I Made Bayu Dirgantara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5579

This study aims to analyze the effect of website quality and interactivity on the formation of e-satisfaction, e-trust, and the dual construct of e-loyalty on the sporting goods omnichannel e-commerce website PlanetSports.Asia and discuss it from the point of view of online relationship marketing theory. The research population is PlanetSports.Asia consumers who have made online purchases. This study obtained 229 responses and 190 respondents met the sample criteria. The online questionnaire was used as data collecting method and the model was estimated with Structural Equation Modeling (SEM) statistics techniques using SPSS AMOS 23. All hypotheses developed in this study were accepted.

THE INFLUENCE OF PROMOTION, INNOVATION, PRICE, ON RE-PURCHASES AT MADYA BURUNG STORES WITH LOYALTY AS A MEDIATION VARIABLES Shella Febiola Siswanto; I Made Bayu Dirgantara
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3422

This study aims to examine the effects of promotion, innovation, and price on repeat purchase in intermediate bird shops with loyalty as a mediating variable. The research problem is how to increase customer loyalty toward repurchase intention in middle bird shops. The variable used in this study is promotion, innovation, price as the independent variable, loyalty as variable intervening and repeat purchase as the dependent variable. The sampling method used on this research is purposive sampling technique. Sample collected from 100 respondents of customer in Madya Bird Store. Technique of data collection conducted by survey through interviews and questionnaires. Data analysis was performed by descriptive analysis method and the method of Partial Least Square (PLS). The result showed that customer on average make repurchase in toko madya Burung more than twice. The result of data analysis using the PLS indicates that there is a positive and significant through promotion, innovatin, and price in the repeat purchase. Based on the research results, repeat purchase can be increased through consumer loyalty. Keywords: promotion, innovation, price, repeat purchase, loyalty.

The Role of Strategy Flexibility, Competitive Intelligence, Organizational Innovation, and Entrepreneurship Leadership in Increasing Agility of MSME Troso Woven Fabric Ahmad Fika Syauqiy; I Made Bayu Dirgantara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7076

This research aims to identify factors that can increase the organizational agility of MSMEs (micro, small, and medium enterprises), especially in the Troso woven fabric industry in Jepara Regency, Central Java, Indonesia. We examine several variables that have been shown to affect large-scale business agility in various industries. So, this research reveals the consistency of some of these factors in increasing the agility of a business organization, large or small. Data were collected from 14 2 active business actors in the Troso woven fabric SMEs as our sample for testing the proposed research model, using a questionnaire which is then processed and analyzed using regression analysis. As a result, we find that the proposed 4 independent variables, strategic flexibility, competitive intelligence, organizational innovation, and entrepreneurial leadership, all affect increasing MSME agility.

Analisis Pengaruh Kualitas Layanan Elektronik, Kepercayaan Pelanggan Muslim, Kepuasan Pelanggan, dan Niat Mengunjungi Website Kembali Terhadap Minat Pembelian Ulang Pada Customer Shopee di Kota Semarang Akkinta Miranda Wiguna; I Made Bayu Dirgantara
Jurnal Ilmiah Ekonomi Islam Vol 9, No 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.11414

Perubahan gaya hidup masyarakat yang awalnya berbelanja secara offline menimbulkan peningkatan pasar online secara signifikan karena banyaknya masyarakat yang berbelaja secara online atau online shopping, dengan adanya online shop sangat membantu masyarakat dalam memenuhi kebutuhan, apalagi kini banyak inovasi dari online shop seperti yang sekarang ini juga berkembang dengan yang namanya e-commerce dan marketplace.Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas layanan elektronik, kepercayaan pelanggan, kepuasan pelanggan, dan niat menungjungi website kembalu terhadap minat pembelian ulang pada customer shopee di Kota Semarang. Penelitian ini menggunakan landasan teori Stimulus-Response (S-R) behaviorisme, Teori E-commerce, Teori Perilaku Konsumen. Adapun teknik analisis data yang digunakan dalam penelitian ini menggunakan sampel sebanyak 100 dan dianalisis menggunakan alat analisis SEM (Structual Equation Modeling). Hasil penelitian ini menunjukan bahwa Kualitas Layanan Elektronik berpengaruh positif terhadap kepercayaan pelanggan, kepuasan pelanggan. Kepercayaan pelanggan berpengaruh positif terhadap niat mengunjungi website kembali dan minat pembelian ulang, kepuasan pelanggan berpengaruh terhadap minat pembelian ulang, dan niat mengunjungi website kembali berpengaruh positif terhadap minat pembelian ulang.

Co-Authors Adi Wahyu Anggara Ahmad Fika Syauqiy Akkinta Miranda Wiguna Ariyani, Yunita Endah Arumdani, Ratna Sekar Aryandika, Ardiaz Ajie Augusty Tae Ferdinand Ayyasy, Muhammad Zhafran Azhari, Fadhila Firdauzi Azzahra, Alifya Banneringgi, Darman Belinda, Karissa Inas Berlian, Umayya Hanif Callista Chairani Wulandari Darusuprapta, Faizal Dianti, Annisa Rahma Endigalani, Annisa Erman Denny Arfianto Fadhillah, Indah Nur Frediansyah, Willy Redzy Gultom, Henry Casandra Harry Soesanto Imam Nuryanto Indrian Kusuma, Gabriel Boggie Maulida, Laila Mertiany Putri Hadrianti Mirwan Surya Perdhana Mualifah, Teti Mu’ammar, Naufal Nadia Aqilah, Nadia Aqilah Nugroho, Iskan Aryo Nurdianasari, Rista Nurhaliza, Putri Nurpratiwi, Embun Rahmah Pratama, Pratama Rafif Hidayatullah, Muhammad Rahmatul Husna, Rahmatul Ramadhan, Novitha Dwipermata Rizal Hari Magnadi Ruslan, Muhlis Sabilla, Sania Aurora Sanjaya, Muarif Shella Febiola Siswanto Siti Nurhidayah Soetanto, Harry Suharno, Rizki Adi Anggoro Sunggara, Alvianno Difta Wulandari, Menik Yoestini Yogananda, Andrean Septa

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