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All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Management Analysis Journal Jurnal Ilmiah Ekonomi Islam SEIKO : Journal of Management & Business Jurnal Samudra Ekonomi dan Bisnis Journal of Education, Humaniora and Social Sciences (JEHSS) International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Entrepreneurship Research International Journal of Science and Society (IJSOC) Edukasia: Jurnal Pendidikan dan Pembelajaran Research Horizon Economic and Business Horizon
I Made Bayu Dirgantara
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Real-Time Interaction to Increase Consumer Trust and Drive Impulse Purchases in E-Commerce Sanjaya, Muarif; Frediansyah, Willy Redzy; Yoestini; Dirgantara, I Made Bayu
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.677

Abstract

The rapid development of e-commerce in Indonesia has driven significant shifts in consumer behavior, particularly among Generation Z who are known to be responsive to technology and immersive digital experiences. This study aims to systematically evaluate the influence of real-time interactions on consumer trust formation and impulse purchase behavior in the context of e-commerce. Using the PRISMA protocol-based Systematic Literature Review (SLR) method through the Watase Uake website, data obtained through analysis of scientific articles from reputable journals published between 2022-2025 were analyzed thematically and methodologically. The results show that features such as live streaming, real-time chat, and dynamically personalized content are able to increase perceptions of authenticity, emotional closeness, and responsiveness that significantly strengthen trust and trigger impulse buying. Consumer trust is shown to be a key mediating variable that bridges the relationship between digital engagement and spontaneous purchase decisions. The findings confirm the importance of value-based marketing approaches and authentic engagement specifically designed to meet Generation Z's digital expectations. This study makes a conceptual contribution to the digital consumer behavior literature and offers strategic guidance for e-commerce practitioners in designing adaptive, ethical and trust-based user experiences.
FOMO Related Impulse Buying on Social Commerce: A Literature Review Ayyasy, Muhammad Zhafran; Belinda, Karissa Inas; Dirgantara, I Made Bayu
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.680

Abstract

In the context of modern digital commerce, the Fear of Missing Out (FOMO) phenomenon emerges as an emotional response to social pressure and time urgency, amplified by interactive features in Live Commerce Platforms. Consumers, especially the younger generation, are often trapped in consumption patterns driven by false urgency and social validation. This research examines articles from reputable journals through a Systematic Literature Review (SLR) approach. Thematic analysis shows that FOMO-based marketing strategies such as time-limited promotions, product exclusivity, and social validation trigger the emotional drive of consumers, especially Gen Z, to make impulse buying. Findings also show that customer experience is an important mediating variable that amplifies the FOMO effect. In addition to the psychological and social impacts, ethical aspects were also examined, specifically related to low financial literacy that increases consumers' vulnerability to aggressive FOMO campaigns. It was found that FOMO has potential as a campaign tool for sustainable minimalist consumption, if directed strategically. Through conceptual mapping and comparative discussion across studies, this article offers a theoretical foundation for the development of Sustainable Marketing Strategies that are not only effective, but also ethical and oriented towards sustainable consumption behavior.
Intention In Buying Video- On-Demand Subscription Services Sabilla, Sania Aurora; Dirgantara, I Made Bayu
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.683

Abstract

Nowadays subscription video-on-demand seems to become a solution to entertainment access in the form of video such as movies and series. Through the subscription video-on-demand service, consumers can control what they want to watch, which can be accessed anytime and anywhere if the electronic device is connected to the internet. Seeing many internet users in Indonesia, making subscription video-on-demand service have great potential to develop in Indonesia. In addition, the development of the SVOD industry is accompanied by a high level of competitiveness in it. So, it needs a strategy to expand the market by having more customers for business continuity and growth of the subscription video-on-demand platform. Therefore, it is important to find out the factors that influence the intention in purchasing subscription video-on-demand. The research was conducted using a sample of 152 respondents with the criteria of being domiciled in Semarang City and knowing about video on demand subscription services. Data were obtained from questionnaires which were then processed and analysed using Structural Equation Modelling (SEM) as analytical methods and AMOS as a data processing tool. The author found that perceived usefulness, perceived enjoyment, social value, perceived ease of use, and perceived price have a significant effect on the purchase intention of subscription video-on-demand.
The Effect of Personalized Advertising on Attitude towards Advertising and Click- Through Rate Nurhidayah, Siti; Dirgantara, I Made Bayu
Economic and Business Horizon Vol. 4 No. 3 (2025): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.3.2025.691

Abstract

This study aims to analyse the effect of Personalized Advertising on Attitudes towards Advertising and Click-Through Rate, with Privacy Concerns as a mediating variable, focusing on AXIS card users in Semarang City. The research addresses the challenge faced by AXIS Company, a telecommunications service provider, in attracting and retaining users amidst intense market competition. The population for this study comprises AXIS Provider card users in Semarang City, with a sample size of 160 individuals who have made at least one purchase through the AXISNET application. A quantitative approach was employed, utilizing the SEM- PLS method with Smart PLS version 4 software. The analysis included testing the validity and reliability of measurement instruments and conducting hypothesis testing through bootstrapping procedures. The findings reveal that personalized advertising significantly and positively influences attitudes towards advertising and the click- through rate, with privacy concerns acting as a significant mediating variable. These results highlight the importance of privacy concerns for users and the effectiveness of personalized advertising in enhancing user attitudes towards advertising and increasing the click-through rate. This study underscores the need for effective marketing strategies that address privacy concerns to improve advertising outcomes for AXIS Company.
Pengaruh Kecerdasan Emosional Dan Lingkungan Kerja Terhadap Kinerja Anggota Kepolisian Dengan Mediasi Komitmen Organisasi Rizqul Anis; I Made Bayu Dirgantara; Meirani Harsasi
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 3 No. 3 (2022): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v3i3.226

Abstract

The performance of members of the police in the Traffic Unit of the Pekalongan Police is still not good, this is due to the low emotional intelligence of the members and the lack of attention from the leadership on the work environment, as well as the low organizational commitment of the members. The purpose of this study was to examine the effect of emotional intelligence, work environment and organizational commitment on member performance. This research was conducted by the Pekalongan Police Traffic Unit with a population of 67 people. The sample used is as many as 65 respondents. The independent variables in this study are emotional intelligence and work environment, while the dependent variable is the performance of members mediated by organizational commitment. Measurement of variables using a Likert scale. Data analysis using regression analysis. The software used for regression analysis is SPSS 25. The effect of Emotional Intelligence (X1) and Work Environment (X2) variables on Organizational Commitment (Y) can be made with the equation Y = 0.255X1 + 0.233X2. the indirect effect of Organizational Commitment (Y) as a mediator of Member Performance (Z) with the equation. Z = 0.272X1 + 0.244X2 + 0.263Y. The results of the analysis show that partially emotional intelligence and work environment have a positive and significant effect on organizational commitment. Partially emotional intelligence, work environment and organizational commitment have a positive and significant effect on member performance. Organizational commitment partially mediates the effect of emotional intelligence and work environment on member performance.
Statistical Analysis of Factors for Changes in Student Behavior in Solo Raya as a Catalyst for Empowerment of Waste Banks: The Role of Agents of Change Ardiana, Vina; Hakim, Fikrul; Dirgantara, I Made Bayu; Hidayati, Retno
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1036

Abstract

Overcoming the substantial waste issue in Indonesia poses a significant challenge. The establishment of waste banks is identified as a potential solution, yet there needs to be more active community engagement in becoming waste bank patrons. Hence, this study aims to identify factors influencing individuals' behaviors in supporting waste bank empowerment. The research adopts the Theory of Planned Behavior, encompassing six variables: attitudes, subjective norms, knowledge, financial motives, intentions, and behavior. Questionnaires were distributed via social media for data collection, with 200 respondents selected through purposive sampling, primarily active students at the University in Solo Raya the analysis employed multiple linear analysis to assess the significance of the regression model, coefficient of determination, and the partial influence of each variable. Findings indicate that subjective norms and financial motives positively influence intentions, though not significantly. Conversely, attitude and knowledge variables significantly and positively impact intentions. Additionally, the intention variable demonstrates a significant positive effect on behavior supporting waste bank empowerment.
The Influence of Leadership, Individual Abilities and Training on Employee Performance (Study at the North Sumatra Provincial DPMPTSP Office) Kemit, Golongan; Dirgantara, I Made Bayu; Noviyanti, Mery
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2573

Abstract

This study aims to analyze the influence of leadership, individual abilities, and training on employee performance at the Investment and One-Stop Integrated Services Office (DPMPTSP) of North Sumatra Province. This study uses a quantitative method with a multiple linear regression analysis model to test the relationship between independent and dependent variables. The hypothesis tested in this study is that leadership, individual abilities, and training have a significant effect on employee performance. The research sample consisted of 86 Civil Servants working at the DPMPTSP of North Sumatra Province. The results showed that leadership, individual abilities, and training had a positive and significant effect on employee performance, respectively, with coefficient values of 0.351, 0.374, and 0.320, respectively. Statistical tests showed that the three independent variables had a T-statistical value of > 1.96 and a P-value of < 0.05, so the hypothesis was accepted. An R-Squares value of 0.815 indicates that leadership, individual ability, and training together explain 81.5% of the variation in employee performance. In addition, the Q-Squares value of 0.611 indicates that this model has good predictability.
Analisa Penerapan Entrepreneurial Marketing Syaria dan Dampaknya Terhadap Kinerja Usaha (Studi Pada Pelaku Usaha UMKM Kerajinan Keramik di Banjarnegara) Aulia, Nafisa Farkhiy; Dirgantara, I Made Bayu
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.9909

Abstract

This study aims to analyze the application of entrepreneurial marketing and its impact on business performance (Study on Micro, Small and Medium Enterprises Entrepreneurs in Banjarnegara). The qualitative method uses the question model "how" and "why" related to a phenomenon, while the quantitative method is more in the form of questions in the opposite form. The qualitative method is also a method that focuses on in-depth observation. Based on the results of interviews and documentation studies, it can be concluded that the majority of business actors have implemented proactiveness in running their business, although not all of them have implemented it optimally. In general, the informants have understood the concept of opportunity focus and have applied it quite well to their respective businesses. All sources are aware of how their respective business positions are compared to their competitors. And each business actor has a strategy for running his business, even when one of the informants experienced a setback in his business, now he is trying to get up and restart his business slowly by implementing an opportunity focus. Based on the results of the interviews, it can be concluded that all the informants have understand what entrepreneurial marketing is and have implemented customer intensity or the ability to maintain good relations with consumers properly. Based on the results of the interviews, most of the Banjarnegara ceramics business actors are aware of the importance of having an open mind towards new ideas in finding new customers, determining prices, and also packaging. However, almost all interviewees have not implemented innovation in running their business to the fullest. Judging from the results of the interviews, the application of risk taking to Banjarnegara ceramic entrepreneurs is quite good. Based on the results of the interviews, it appears that the interviewees are aware of and understand the potential of their human resources. Based on the interview results, all interviewees agreed that implementing value creation in doing business is very important.
Analisis Pengaruh Kualitas Layanan Elektronik, Kepercayaan Pelanggan Muslim, Kepuasan Pelanggan, dan Niat Mengunjungi Website Kembali Terhadap Minat Pembelian Ulang Pada Customer Shopee di Kota Semarang Wiguna, Akkinta Miranda; Dirgantara, I Made Bayu
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.11414

Abstract

Perubahan gaya hidup masyarakat yang awalnya berbelanja secara offline menimbulkan peningkatan pasar online secara signifikan karena banyaknya masyarakat yang berbelaja secara online atau online shopping, dengan adanya online shop sangat membantu masyarakat dalam memenuhi kebutuhan, apalagi kini banyak inovasi dari online shop seperti yang sekarang ini juga berkembang dengan yang namanya e-commerce dan marketplace.Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas layanan elektronik, kepercayaan pelanggan, kepuasan pelanggan, dan niat menungjungi website kembalu terhadap minat pembelian ulang pada customer shopee di Kota Semarang. Penelitian ini menggunakan landasan teori Stimulus-Response (S-R) behaviorisme, Teori E-commerce, Teori Perilaku Konsumen. Adapun teknik analisis data yang digunakan dalam penelitian ini menggunakan sampel sebanyak 100 dan dianalisis menggunakan alat analisis SEM (Structual Equation Modeling). Hasil penelitian ini menunjukan bahwa Kualitas Layanan Elektronik berpengaruh positif terhadap kepercayaan pelanggan, kepuasan pelanggan. Kepercayaan pelanggan berpengaruh positif terhadap niat mengunjungi website kembali dan minat pembelian ulang, kepuasan pelanggan berpengaruh terhadap minat pembelian ulang, dan niat mengunjungi website kembali berpengaruh positif terhadap minat pembelian ulang.
Co-Authors Adi Wahyu Anggara Ahmad Fika Syauqiy Akkinta Miranda Wiguna Ardiana, Vina Ariyani, Yunita Endah Arumdani, Ratna Sekar Aryandika, Ardiaz Ajie Augusty Tae Ferdinand Aulia, Nafisa Farkhiy Ayyasy, Muhammad Zhafran Azhari, Fadhila Firdauzi Azzahra, Alifya Banneringgi, Darman Belinda, Karissa Inas Berlian, Umayya Hanif Callista Chairani Wulandari Darusuprapta, Faizal Dianti, Annisa Rahma Endigalani, Annisa Erman Denny Arfianto Fadhillah, Indah Nur Frediansyah, Willy Redzy Gultom, Henry Casandra Hakim, Fikrul Harry Soesanto Imam Nuryanto Indrian Kusuma, Gabriel Boggie Kemit, Golongan Maulida, Laila Meirani Harsasi Mertiany Putri Hadrianti Mery Noviyanti Mirwan Surya Perdhana Mualifah, Teti Mu’ammar, Naufal Nadia Aqilah, Nadia Aqilah Nugroho, Iskan Aryo Nurdianasari, Rista Nurhaliza, Putri Nurpratiwi, Embun Rahmah Pratama, Pratama Rafif Hidayatullah, Muhammad Rahmatul Husna, Rahmatul Ramadhan, Novitha Dwipermata Retno Hidayati Rizal Hari Magnadi Rizqul Anis Ruslan, Muhlis Sabilla, Sania Aurora Sanjaya, Muarif Shella Febiola Siswanto Siti Nurhidayah Soetanto, Harry Suharno, Rizki Adi Anggoro Sunggara, Alvianno Difta Wiguna, Akkinta Miranda Wulandari, Menik Yoestini Yogananda, Andrean Septa