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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Mitra Manajemen JURNAL MANAJEMEN BISNIS JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Golden Ratio of Mapping Idea and Literature Format Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Socius: Social Sciences Research Journal GLOBAL: Jurnal Lentera BITEP Journal of Innovative and Creativity Jurnal Manajemen dan Administrasi Antartika Jurnal Cendekia Ilmiah
Fajri Ariandi
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pelanggan Produk Skincare Pada Marketplace Shopee Di Depok Ariandi, Fajri; Rahman, Arif; Arista, Roynaldi; Utama, Dani Chandra
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5633

Abstract

This research aims to examine the influence of product quality and price on skincare customers' purchasing decisions at the Shopee market place in Depok. This research uses a quantitative descriptive method by distributing questionnaires via Google Form with purposive sampling, namely Shopee users as an online shopping platform for skincare consumers in Depok. The sample was taken using a purposive sampling method of 120 respondents. In analyzing the research data, SPSS 26 was used to calculate the results of the Multiple Linear Regression variable test, t test, F test, and determination analysis. The results of this research show that based on the t test, product quality and price have a positive influence on skincare customers' purchasing decisions at the Shopee market place in Depok. Based on the results of the F Test, product quality and price together have a significant influence on skincare customers' purchasing decisions at the Shopee market place in Depok. Based on the results of multiple regression analysis, product quality and price influence skincare customers' purchasing decisions at the Shopee market place in Depok only by 72% while the remaining 28% is influenced by other variables not examined in this research.
Co-Authors Arif Rahman Arif Rahman Arista, Roynaldi Dani Chandra Utama Eulin Karlina Fitria, Alvina Detalindhan Jaka Santosa Jaka Santosa, Jaka Juniarti Eka Muhidin, Idris Nugrahaeni, Ajeng Putri Nur Octaviani Nurfauzia, Risma Rini Martiwi Safrezi Fitra Siti Dedeh Humaeroh Syafuddin Syafuddin Tuty Mutiah Waliman, Sholeh Warsono Warsono Warsono Warsono Yulianti, Amaliyah