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Islamic Marketing Management at Sofyan Kalimas Hotel and Namira Syariah Hotel in Surabaya Abdul Mujib; Rukhul Amin
Journal of Islamic Economics (JoIE) Vol. 4 No. 2 (2024)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v4i2.10200

Abstract

Introduction: Currently, the halal tourism business through sharia hotels is increasingly vibrant in the era of globalization in line with the large demand for domestic and foreign halal tourism markets. Islamic marketing is an important part in developing the halal industry in the hotel sector, in addition to sharia compliance in sharia hotels. The purpose of this research is to analyze sharia hotel marketing management: case studies at Sofyan Kalimas Hotel and Namira Hotel in Surabaya, East Java, Indonesia. Research Methods: This research uses a case study approach with a descriptive qualitative research type the researcher will directly engage in fieldwork to conduct observations and data collection. The data will be sourced from both primary and secondary data. Data collection techniques will include interviews with several informants, observations and documentation. The analysis process will begin with data collection, followed by data reduction to select key information, presentation of the data, and finally drawing conclusions. Result: The research results show that sharia hotel marketing management in stills religious values by emphasizing norms, attitudes and behaviour by applying Islamic principles, Islamic practices, Islamic rules and Islamic beliefs, both internal and external management. In internal marketing as a differentiator from conventional hotels, it adds the Islamic atmosphere variable and externally it adds Islamic brotherhood. Conclusion: Then, to improve marketing, hotel management must build relationships and collaborate with stakeholders, including the government, institutions, Islamic mass organizations which are marketing targets.
OPTIMALISASI SEGMEN BISNIS ISLAM DALAM PENINGKATAN KINERJA FUNDING DI BANK MUAMALAT KH. MAS MANSYUR SURABAYA Amin, Rukhul
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.25008

Abstract

The expanding development of Islamic banking necessitates that every Islamic bank has the best strategies to market its products. This is why Bank Muamalat KH. Mas Mansyur has chosen a market mapping strategy. The market segmentation targets the Islamic business segment. This strategy is selected based on the large Muslim population in Indonesia, which is currently the majority. The research problem is centered on the funding strategy within the Islamic business segment to enhance third-party fund collection at Bank Muamalat KH. Mas Mansyur Surabaya, as well as analyzing the implementation of this strategy. The aim of this study is to understand the funding strategy applied by Bank Muamalat KH. Mas Mansyur Surabaya in the Islamic business segment to increase third-party fund collection. The research method used in this study is qualitative, with a field research approach. The researcher will directly engage in fieldwork to conduct observations and data collection. The data will be sourced from both primary and secondary data. Data collection techniques will include interviews with several informants, observations and documentation. The analysis process will begin with data collection, followed by data reduction to select key information, presentation of the data, and finally drawing conclusions. The findings of this study indicate that the strategy currently implemented by Bank Muamalat KH. Mas Mansyur Surabaya, which is market mapping in the Islamic sector, is an appropriate strategy for funding product marketing at the bank. However, the increase in third-party funds is still somewhat fluctuating and faces several challenges in practice.
Integrasi Konsep Takhalli, Tahalli dan Tajalli untuk Membangun Komitmen Ekonomi Transendental Mujib, Abdul; Amin, Rukhul
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.26987

Abstract

Spiritualisasi dalam praktik ekonomi Islam semakin dibutuhkan di tengah maraknya praktik ekonomi yang legalistik namun kehilangan substansi etis dan spiritual. Munculnya model-model keuangan dan ekonomi syariah yang hanya menekankan kepatuhan formal terhadap akad-akad syariah tanpa membangun kesadaran spiritual pelaku ekonominya telah melahirkan fenomena paradoks: praktik ekonomi syariah yang tidak sepenuhnya mencerminkan nilai-nilai Islam. Artikel ini menawarkan pengembangan Spiritual Love Commitment Model (SLCM) sebagai model komitmen ekonomi spiritual yang berbasis pada relasi transendental antara manusia dan Tuhan sebagaimana tergambar dalam QS. Al-Taubah ayat 111. Model ini dikembangkan melalui pendekatan transformasi spiritual dalam tasawuf klasik: takhalli (pengosongan dari sifat tercela), tahalli (penghiasan dengan sifat terpuji), dan tajalli (penyingkapan cahaya Ilahi). Dengan metode kualitatif-konseptual, artikel ini menyusun kerangka integratif antara tasawuf dan ekonomi Islam, untuk menawarkan paradigma baru dalam praksis ekonomi Islam yang tidak hanya syar’i secara formal, tetapi juga bermuatan spiritual dan transendental. Hasil kajian menunjukkan bahwa integrasi SLCM dengan konsep takhalli-tahalli-tajalli dapat menjadi kerangka transformasi bagi pelaku ekonomi menuju maqam spiritual, di mana aktivitas ekonomi menjadi sarana penghambaan dan komitmen eksistensial kepada Allah
Pendampingan pengelolaan dana sosial masjid muhammadiyah untuk meningkatkan transparansi dan akuntabilitas keuangan Huda, Fatkur; Amin, Rukhul; Syadqomullah, Dikky
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33550

Abstract

Abstrak Masjid memiliki peran strategis dalam pengelolaan dana sosial umat, namun masih banyak masjid yang menghadapi tantangan dalam hal pencatatan dan pelaporan keuangan yang akuntabel. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pengurus masjid Muhammadiyah dalam mengelola dana zakat, infaq, dan shodaqah secara transparan melalui metode pendampingan langsung. Empat masjid di wilayah Surabaya menjadi mitra kegiatan ini yakni masjid Baiturrahman, masjid Baiturrahim, Masjid Syaifunnur dan Masjid Sholihin. Pendekatan yang digunakan meliputi identifikasi masalah, sosialisasi di lapangan, pendampingan teknis pencatatan dan pelaporan, hingga publikasi laporan kepada jamaah. Hasil menunjukkan peningkatan signifikan dalam keteraturan pencatatan, penyusunan laporan keuangan, serta partisipasi jamaah terhadap dana sosial. Pengurus masjid yang semula tidak memiliki sistem pencatatan mulai menerapkan praktik keuangan sederhana yang tertib dan dapat dipertanggungjawabkan. Metode pendampingan langsung terbukti efektif dalam konteks masjid dengan keterbatasan sumber daya manusia dan teknologi. Kegiatan ini memberikan kontribusi nyata dalam memperkuat tata kelola dana sosial dan mendorong peran masjid sebagai pilar pemberdayaan ekonomi umat. Kata kunci: dana social; masjid; pencatatan keuangan; pendampingan; partisipasi jamaah. Abstract Mosques have a strategic role in managing the social funds of the people, but there are still many mosques that face challenges in terms of accountable financial recording and reporting. This service activity aims to increase the capacity of Muhammadiyah mosque administrators in managing zakat, infaq, and shodaqah funds transparently through direct mentoring methods. Four mosques in the Surabaya area are partners in this activity, namely the Baiturrahman mosque, the Baiturrahim mosque, the Syaifunnur Mosque and the Sholihin Mosque. The approach used includes problem identification, socialization in the field, technical assistance in recording and reporting, and publication of reports to pilgrims. The results showed a significant increase in the regularity of recording, preparation of financial statements, and the participation of pilgrims in social funds. Mosque administrators, who originally did not have a recording system, began to implement simple financial practices that were orderly and accountable. The direct mentoring method has proven to be effective in the context of mosques with limited human resources and technology. This activity makes a real contribution in strengthening the governance of social funds and encouraging the role of mosques as a pillar of economic empowerment of the people. Keywords: social funds; mosque; financial records; mentoring; congregation participation.
Implementasi Sharia Compliance Supervision di BPRS Amanah Sejahtera Gresik Amin, Rukhul; Abdul Mujib
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i4.21090

Abstract

This research aims to answer the question regarding how to implement sharia compliance supervision at BPRS Amanah Sejahtera Gresik. The type of research used is field research using qualitative methods with a prospective case study approach (Prospective Case Study) and described descriptively. The research results obtained show that sharia supervision at BPRS Amanah Sejahtera Gresik is generally carried out in 2 ways. First, every new product/activity that will be launched. Second, supervision is also carried out on products/activities that have been launched. Both forms of supervision are carried out in several stages which have been adapted to applicable regulations
Peran DPS dalam Perlindungan Konsumen terhadap Klausula Eksonerasi di Perbankan Syariah Amin, Rukhul
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.23544

Abstract

This research aims to find out the role of the Sharia Supervisory Board (DPS) in efforts to protect islamic banking consumers (customers) against the possibility of exoneration clauses in agreements. This research uses literature study with various references to journals, books and several articles. Library research is research carried out by collecting data and theoretical foundations by reviewing various books, scientific works and previous research related to this research. The research results obtained show that consumer protection against exoneration clauses is classified in two forms, namely preventive and recessive. In the context of preventive protection, the Sharia Penasaw Council, with its various authorities and duties, has a very important role in preventing the use of exoneration clauses in islamic banking
SADD AL-DZARI’AH:KORELASI DAN PENERAPANNYA DALAM HUKUM EKONOMI SYARIAH amin, rukhul
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 4 No 2 (2020)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v4i2.6856

Abstract

This paper describes the importance of sad al-dzari'ah in determining Islamic law, especially in relation to the business-economy world which tends to be dynamic. Sadd al-dzari'ah is a legal instrument in Islam that is good if it is applied properly, in accordance with the rules of syara '. It can be a tool that can be used to create the benefit of the people and prevent it from being damaged. One example that can be seen in seeing the importance of sadd al-dzariah in the national legal system is the application of the actio paulina principle, the regulations of which can be found in Articles 1341 and 1061 of the Civil Code and Articles 41 to 47 of the bankruptcy law. However, as it plays a very important role in the search for law, on the one hand sadd al-dzari'ah can also be something negative. This can happen if the use or application is not / not done carefully, especially if it is not based on broad social piety in the community. Keyword: Sadd/Fath al-Dzari’ah, Maqashid al-Syariah, Actio Paulina
Implementation of Easy Wadiah Savings Products at BSI KCP Sidoarjo Krian in the Perspective of DSN-MUI Fatwa No. 02/DSN-MUI/IV/2000 Nisa Rahmayani; Arin Setiyowati Setiyowati; Rukhul Amin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7330

Abstract

This study aims to examine the implementation of Easy Wadiah Savings products at Bank Syariah Indonesia (BSI) Sidoarjo Krian Branch Office (KCP) according to DSN-MUI Fatwa No. 02/DSN- MUI/IV/2000. This product uses the wadiah yad dhamanah contract, which is a fund deposit contract where the bank guarantees the security of funds without providing a guarantee of return. The approach used in this study is qualitative using case studies, interviews with the bank, namely Customer Service and customers, and examination of related documents. The results of the study indicate that the implementation of this product is in accordance with sharia principles as stated in the fatwa, as evidenced by the absence of interest, the existence of voluntary incentives from the bank, and the ease for customers to access their funds. However, there are still several obstacles because the public's understanding of the concept of the wadiah contract is still limited. Therefore, efforts are needed to educate and increase knowledge of sharia finance.
MARKETING STRATEGY ANALYSIS OF GOLD PAWN PRODUCTS AT BANK SYARIAH INDONESIA: CASE STUDY AT BANK SYARIAH INDONESIA KCP SIDOARJO AHMAD YANI Erika; Rukhul Amin; Haqiqi Rafsanjani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 1 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2533

Abstract

This study analyzes the marketing strategy of gold pawn products at Bank Syariah Indonesia (BSI) KCP Sidoarjo Ahmad Yani with the Marketing Mix 7P approach. The method used is qualitative with a phenomenological approach, where data is obtained through interviews and observations. The results of the study indicate that the marketing strategy includes products, prices, promotions, places, people, physical evidence, and processes. BSI gold pawn products excel in low deposit fees (ujroh), high estimated value, and fast service through BSI Mobile and Byond. The pricing strategy uses the Basic Gold Price (HDE) based on the average gold price in the last four months and considering competitor prices. Promotion is carried out through flyers, banners, socialization, application pop-ups, and WA Blast. Product distribution is easier with digital services that allow customers to make transactions without going to a branch office. In terms of service, customer service plays a role in providing information and assisting with transactions. Physical evidence can be seen from the office facilities and attractive promotional materials. The gold pawn process is made efficient, from handing over gold to disbursing funds and extending the pawn digitally. Although still facing competition with conventional pawnshops, the 7P-based marketing strategy has proven to increase the appeal of this product. More aggressive innovation and promotion are needed so that BSI gold pawnshops are better known to the public.
MARKETING STRATEGY ANALYSIS OF SAVINGS PRODUCTS AT PT BANK MUAMALAT KCP WIYUNG Fahrur Rosi; Dian Berkah; Rukhul Amin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2555

Abstract

This study examines the implementation of savings product marketing strategies at PT Bank Muamalat KC Wiyung and its impact on increasing the number of customers and savings funds. In-depth interviews were conducted with the branch managers of Bank Muamalat Wiyung to obtain an overview of how the bank markets savings products and the challenges faced in implementing them. The results of the study indicate that a combination of marketing strategies through sharia channels such as branch offices and digital such as mobile banking and the use of referral programs can effectively attract new customers and retain old customers. In addition, the implementation of a personal approach through direct visits and promotional campaigns strengthens customer relationships with the bank. However, the bank still faces challenges from intense competition and difficulties in introducing new products to an increasingly growing market. This study highlights the importance of managing innovative and sustainable marketing strategies, and how this can increase customer loyalty and the competitiveness of Bank Muamalat's savings products in the sharia banking market.