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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Primanomics : Jurnal Ekonomi & Bisnis STATERA: Jurnal Akuntansi dan Keuangan eCo-Buss eCo-Fin Abdi-Dharma NIKAMABI : Jurnal Ekonomi & Bisnis Global Accounting : Jurnal Akuntansi EMaBi: Ekonomi Dan Manajemen Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat Svarga Pena: Jurnal Pengabdian Kepada Masyarakat
Eso Hernawan
Universitas Buddhi Dharma
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Transportation Other

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Pengaruh Cash On Delivery, Promo Gratis Ongkir, dan Customer Review Terhadap Keputusan Pembelian Secara Online Pada Situs Marketplace Shopee di Wilayah Kota Tangerang Patricia Regina Vernandi; Eso Hernawan
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 2 No. 1 (2023): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam situasi pandemi Covid-19 saat ini, mayoritas seluruh penduduk Indonesia menggunakan teknologi internet sebagai sarana transaksi jual beli secara online. Dengan layanan marketplace, memungkinkan konsumen memesan produk dengan mudah dan praktis dari berbagai lokasi dan wilayah yang berbeda. Shopee adalah platform jual beli online yang memudahkan pengguna untuk menyelesaikan transaksi. Shopee mempunyai metode pembayaran cash on delivery, penawaran gratis ongkos kirim dan fitur ulasan produk untuk membantu konsumen dalam memutuskan akan pembelian suatu produk. Riset ini dilakukan guna menguji besaran pengaruh cash on delivery, promo gratis ongkir dan customer review terhadap keputusan pembelian secara online pada situs marketplace Shopee di wilayah Kota Tangerang. Pada penarikan sampel digunakan teknik sampel snowball dengan menggunakan data kuantitatif. Penelitian ini menggunakan media kuesioner yang disebarluaskan kepada responden dan dianalisis dengan menggunakan alat pengolah data SPSS 25. Pengujian hipotesis secara parsial (uji T) didapati cash on delivery menghasilkan Thitung (11.396) > Ttabel (1.968), promo gratis ongkir menghasilkan Thitung (12.678) > Ttabel (1.968) dan customer review menghasilkan Thitung (14.601) > Ttabel (1.968) dengan Sig 0.000. Maka dari itu disimpulkan bahwa Hipotesis 1, Hipotesis 2, dan Hipotesis 3 terbukti. Pengujian hipotesis secara simultan (uji F) didapati Sig. 0.000 dengan nilai Fhitung (109.555) > Ftabel (2.63). Dengan demikian, hipotesis 4 terbukti yang artinya cash on delivery, promo gratis ongkir dan customer review berpengaruh signifikan terhadap keputusan pembelian secara online pada marketplace Shopee di wilayah Kota Tangerang
Influence of Product Quality and Digital Business on Micro and Small and Medium Enterprises Income during the COVID-19 Post Pandemic Heri Satrianto; Baghas Budi Wicaksono; Eso Hernawan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 3 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i3.2305

Abstract

This study aims to determine the Effect of Product Quality and Digital businesses on the Income of Micro, Small, and Medium Enterprises during the COVID-19 Post Pandemic. Micro, small and medium enterprises (MSMEs) have an important role in the Indonesian economy. The government of Republic Indonesia also views the importance of the existence of MSME entrepreneurs. The existence of MSMEs can have an impact on increasing people's income and also with service innovations that can attract consumers. The method used is quantitative which is taken, it can be ascertained that t-statistics 8.453> t table 1.985 and the value of sig o.oo <0.05, indicates that the effect of product quality has a positive and significant effect on increasing the income of MSME actors. T-statistics is 6.568 > t table 1.985 and sig o.oo <0.05, this indicates that product quality has a significant and positive effect on increasing the income of MSME actors. While F-statistics 153,927 > from F table 4.09 and sig value 0.000 <0.05 this shows that digital business and product quality criteria have a significant and positive effect on increasing the income of MSME actors during the COVID-19 post pandemic.
Pengaruh Komunikasi Interpersonal, Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Daya Beli Minuman Sari Kelapa Oni Coco PT 3 Putri Pelangi Tomy Saputra; Eso Hernawan
NIKAMABI Vol. 2 No. 2 (2023): NIKAMABI : Jurnal Ekonomi & Bisnis
Publisher : Faculty bussines

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ni.v2i2.2579

Abstract

Penelitian   ditujukan   untuk   memahami   adanya   pengaruh   Komunikasi Interpersonal, Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Daya Beli Minuman Sari Kelapa Oni Coco PT 3 Putri Pelangi.  Sumber  data dalam   penelitian   dilakukan   dengan   penyebaran   kuesioner   terhadap   100 responden yaitu para pelanggan PT 3 Putri pelangi. Kemudian mengaplikasikan program  SPSS 25 untuk  analisis datanya. Dalam melakukan riset ini, peneliti menggunakan beberapa metode analisis dan pengujian Validitas, Reliabilitas Dan Korelasi. Ini termasuk pengujian Cronbach Alpha, Uji Regresi Linear Berganda, Uji Korelasi Ganda, Uji T, Uji Fdan Uji Koefisien Determinasi.
Pengaruh Pembayaran Paylater, Online Review Customer Dan Loyalitas Pelanggan Terhadap Keputusan Pembelian Pada Aplikasi Tokopedia Malvin Nathanael; Eso Hernawan
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 2 No. 2 (2023): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk melihat pengaruh pembayaran paylater, online review customer dan loyalitas pelanggan terhadap keputusan pembelian pada aplikasi Tokopedia. Peneliti menggunakan sejumlah 250 responden yang diamvbil dengan menggunakan kuisioner. Metode analisis dengan melakukan pengujian yaitu pengujian validitas, pengujian reliabilitas, pengujian normalitas, pengujian multikolinearitas, pengujian heteroskedastisitas, regresi linear berganda, koefisien determinasi, uji t dan uji f.             Dari pengujian yang sudah dilakukan hasil yang didapat sebagai berikut: terdapat pengaruh pembayaran paylater kepada keputusan pembelian pada aplikasi Tokopedia, terdapat pengaruh online review customer kepada keputusan pembelian pada aplikasi Tokopedia dan ada pengaruh loyalitas pelanggan terhadap keputusan pembelian pada aplikasi Tokopedia.
Factors that Influence the Increase in Business Income in the MSMEsCommunity of the Leather Industry Center of Yogyakarta City Eso Hernawan; FX. Pudjo Wibowo; Agus Kusnawan; Rinintha Parameswari; Andy Andy
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1046

Abstract

The research aims to evaluate the impact of independent variables (product, price, distribution, and promotion ) on the dependent variable, which is the economic business income of MSMEs at the Yogyakarta City Leather Industry Center. This study surveyed 100 consumers from the MSMEs at this industrial center. The sample was selected using simple random sampling, and statistical data analysis was conducted using SPSS 25. The T-test results showed that each independent variable individually exerts a positive and significant effect on the dependent variable, the economic business income of the Yogyakarta MSME community. The calculated t values for the product, price, distribution, and promotion were 2.602, 2.111, 6.101, and 6.648, respectively, all exceeding the t-table value of 1.65, with probabilities of 0.011, 0.037, 0.000, and 0.000, respectively, all below the 0.05 threshold. Additionally, the F-test results indicated that the combined influence of the independent variables on the dependent variable was significant, with an F calculated value of 128.419 surpassing the F-table value of 3.87, and a probability value of 0.000, which is less than 0.05. Thus, it can be concluded that the independent variables collectively have a positive and significant impact on the economic business income of the MSME community.
Percepatan Pemulihan Ekonomi Pasca Pandemi di Kota Tangerang Melalui Warung Digital Heri Satrianto; Agus Kusnawan; Toni Yoyo; Eso Hernawan; Andy Andy; Rr. Dian Anggraeni; Rina Sulistiyowati
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Maret: Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v1i1.12

Abstract

This research aims to investigate the role of digital cafes in accelerating economic recovery in Tangerang City after the COVID-19 pandemic. Using a mixed method of interviews, surveys and analysis of local economic data, this research found that the adoption of digital stalls provides significant benefits in increasing market access, operational efficiency and consumer reach for stall owners, while consumers also benefit in terms of ease of shopping and access to a wider variety of products. The challenges and obstacles faced by digital shop owners are also identified, and efforts to support the development of digital shop owners as a motor for post-pandemic economic recovery are also discussed. In conclusion, this research provides valuable insight into the important role of digital cafes in supporting local economic recovery in Tangerang City, which is expected to become the basis for more effective policies in supporting the micro and small economic sectors in the future.
Co-Authors Adrian Hidayat Agus Kusnawan Aldi Samara Alexander Alexander Anastasya Jasmine Andy Andy Andy Atichasari, Anna Sofia Baghas Budi Wicaksono Baghas Budi Wicaksono Budi Etty Herijawati Farid Addy Sumantri Fransisca A Gatha Fx Pudjo Wibowo FX. Pudjo Wibowo FX. Pudjo Wibowo Hendra Hendra Heri Satrianto Indra Gunawan Jesica Jania Jhon Lihardo Juan Barus Gultom Limajatini Limajatini Malvin Nathanael Metta Susanti Michels Cancerlita Ni’matullah Ni’matullah Nova Belina Patricia Regina Vernandi Peng Wi Peng Wie Pudjo Wibowo Pujiarti Pujiarti Pujiarti Purnama, Marselia Rina Sulistiyowati Rinintha Parameswari Ririn Febriani Rr Dian Anggraeni Rr. Dian Anggraeni Sabam Simbolon Shella Oktaviani Suryadi Winata Susanto Wibowo, Susanto Sutandi Sutandi Sutrisna Sylviana Ribka Sanjaya Temmy Setiawan, Temmy Tjong Se Fung Tomy Saputra Toni Yoyo Willi Fatimaleha Yopie Chandra