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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Pendas : Jurnah Ilmiah Pendidikan Dasar NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Public Administration Journal of Research KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research Innovative: Journal Of Social Science Research JOSAR (Journal of Students Academic Research) Jurnal Ilmiah Research Student Neraca Manajemen, Akuntansi, dan Ekonomi La-Tahzan: Jurnal Pendidikan Islam Da'watuna: Journal of Communication and Islamic Broadcasting journal of social and economic research International Journal of Social, Economic, and Business Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Diana Amalia
Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, UPN Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH PENGENDALIAN INTERNAL DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERASI : ( Studi Pada PT Yamaha Music Manufacturing Asia) Diana Amalia; Mulyadi, Mulyadi; Panata Bangar Hasioan Sianipar
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i3.2329

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengendalian internal dan gaya kepemimpinan Terhadap Kinerja Karyawan dengan Motivasi Kerja Sebagai Variabel Moderasi. Sampel dalam penelitian ini adalah karyawan PT Yamaha Music Manufacturing pada bagian Electrical Part sebanyak 202 responden. Teknik pengumpulan data dalam penelitian ini menggunakan Kuesioner. Metode analisis yang digunakan adalah uji statistik deskriptif, uji asumsi klasik, uji regresi dengan regresi linear berganda dan Moderated Regression Analysis (MRA), serta Uji Hipotesis. Hasil penelitian ini menunjukan pengendalian internal berpengaruh terhadap kinerja karyawan, gaya kepemimpinan tidak berpengaruh terhadap kinerja karyawan, pengendalian internal dan gaya kepemimpinan berpengaruh secara simultan terhadap kinerja karyawan, motivasi kerja memoderasi pengaruh pengendalian internal terhadap kinerja karyawan, motivasi kerja tidak mampu memoderasi pengaruh gaya kepemipinan terhadap kinerja karyawan.
Santri dan Gudig: Studi Analisis Pendidikan dan Kesehatan di Pondok Pesantren Kabupaten Tegal Hasan Mutawakil Billah; Diana Amalia; Baeni Abdul Fatah; Irvan Rosyady; Zidni Ilman Nafi’
La-Tahzan: Jurnal Pendidikan Islam Vol. 15 No. 2 (2023): La-Tahzan: Jurnal Pendidikan Islam
Publisher : Fakultas Ilmu Tarbiyah dan Keguruan, Institut Agama Islam Bakti Negara Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/latahzan.v15i2.345

Abstract

Gudik or its Latin name Scabies is a skin disease characterized by intense itching and caused by a small tick called sarcoptes scabiei. These fleas/bacteria secrete saliva, eggs and feces. gudig or scabies infects most students/students who live in dormitories or boarding schools, this can be caused by several possibilities including lack of personal hygiene, starting from body hygiene to the clothes they wear every day. This research is field research with a case study, namely a study conducted at the Tarbiyatul Mubtadiin Danawarih Islamic Boarding School, Balapulang Subdistrict, a place chosen as a location to investigate objective symptoms that occur at that location. The approach taken is a qualitative approach and the data collection techniques of this research are observation, interview and documentation. The results of this study show that: 1. This secabies disease mostly attacks new students, but it does not rule out the possibility that old or senior students are also affected by sacabies 2. Scabies among the boarding school also does not affect these students to continue to study diligently because the students at the Tarbiyatul Mubtaidiin Islamic Boarding School believe that scabies or gudig disease is one of the tests that must be passed.
Digital Tourism as a Digital Marketing Strategy for Blockbuster Museum Surabaya Tourism Destinations Yudiana Indriastuti; Diana Amalian; Siska Armawati Sufa
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3374

Abstract

The Covid-19 pandemic has had a huge impact on the tourism world. Tourism Industry Managers and Management are starting to shift marketing from offline to digital. One of them is the Surabaya Blockbuster Museum. The Blockbuster Museum is a tourist museum with the theme of toy collections of blockbuster movie characters, such as Captain America, Iron Man, Game of Thrones, Superman, Marvel, Star Wars, Disney, Harry Potter, several horror movie characters, Titanic, and many more. This study wants to find out more about the strategies implemented by the Blockbuster Museum in attracting tourist visits through digital marketing. This study uses a qualitative-descriptive type of research. The technique used in this research is In-depth Interview, Literature Study, Documentation, and Observation. Based on the results of the discussion, it can be concluded that the Surabaya Blockbuster Museum Manager utilizes marketing through digital media because it is considered efficient in reducing the promotional budget. MBS uses social media, Online Travel Agents (OTA), Influencers, Communities, and Local Toy Manufacturers. The social media used are Instagram, Facebook and Youtube, but the manager optimizes the use of Instagram more than other social media, one of the strategies carried out is by utilizing IG Ads to capture a wider target market. In addition, MBS also the manager also uses influencer services to attract the number of visitors from influencer followers, namely Merlianny Effendi (merli_sansan account), Asli Arek Suroboyo (originalareksuroboyo account) and Kuliner Nglencer (culinary_nglencer account). The management also conducts marketing through events by cooperating with the Infis Community (Independet Film Surabaya) and the Charity Superhero Community. Local toy manufacturers are also partners who are partnered by MBS management to hold joint exhibitions, the museum provides an exhibition space, while partners market local toy products at MBS, such as GGNW Toys and Dolanan Keren. The managing party utilizes various types of digital marketing and makes interesting event activities to be able to attract more tourist visits to the museum.
PENGALAMAN MAHASISWA SURABAYA TERHADAP PERUBAHAN PROSES KOMUNIKASI DALAM SISTEM KULIAH ONLINE Diana Amalia; Ayu Wulandari Utami; Luluk Afifi
JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi VOLUME 1 NOMOR 1 (MARET 2021)
Publisher : JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 Kelas online merupakan salah satu pemutus mata rantai virus covid-19 di Indonesia. Dalam studi ini, peneliti menggunakan  metode deskriptif kualitatif. Teknik pengumpulan data melaui wawancara adalah wawancara  dan observasi. Peneliti melakukan wawancara online dan google form, mengingat masih diberlakukan social distancing. Dalam penelitian ini peneliti bertujuan untuk mengetahui pengalaman mahasiswa Surabaya dalam penerapan kelas online. Penelitian ini menggunakan teori Determinisme Teknologi dari Marshall McLuhan merupakan Kemajuan teknologi membuat perubahan pada diri manusia karena teknologi membentuk diri manusia, dimana mereka berfikir, bersikap dan menentukan pilihan berdasarkan teknologi yang mempengaruhinya. Hasil dan pembahasan studi ini yaitu, Pertama, mahasiswa mengalami kesulitan karena  tiba-tiba harus  belajar secara daring sedangkan sistem  dan perangkat belum disiapkan  oleh kampus terkait sistem proses kuliah,  penugasan dan ujian  semester, belum  ada aturan khusus. mahasiswa butuh waktu untuk menyesuaikan kuliah daring. Kedua, jaringan internet yang tidak stabil  sehingga penerimaan materi yang disampaikan dosen kurang maksimal, sering   terjadi miskomunikasi, penyerapan   materi  terganggu, sehingga materi tidak diterima secara utuh , sehingga nilai ujian yang didapat rendah. Ketiga, semakin lama mahasiswa bisa  menyesuaikan kuliah  online, adanya teknologi membawa banyak dalam perkuliahan, dalam menerima materi mahasiswa bisa  mengakses materi dosen  dan dari berbagai sumber,  menyelesaikan tugas kelompok  tanpa harus bertemu dapat mempersingkat waktu  tanpa terbatasi ruang dan waktu. Mahasiswa merasa dimudahkan dengan adanya  aplikasi yang beragam karena tidak dipungkiri lagi adanya teknologi mempermudah mahasiswa dalam belajar.Kata Kunci : Kelas Online, Pandemi, Perubahan Komunikasi
ADAPTASI REMAJA PERANTAU DALAM MENGATASI GEGAR BUDAYA ANTARA JAWA DAN MADURA (STUDI KASUS MAHASISWA YANG BEKERJA SEBAGAI BARISTA DI KOTA BANGKALAN) Ahmad Rizqi; Diana Amalia
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.644

Abstract

Penelitian ini bertujuan untuk memahami fenomena gegar budaya yang dialami oleh remaja perantau yang bekerja sebagai barista di Bangkalan. Hasil analisis menunjukkan bahwa sebagian besar perantau merasakan gegar budaya, kecuali beberapa yang memiliki latar belakang toleransi terhadap perbedaan, seperti Syafriandika Naufal dan Ilham. Informan lain, seperti Andy dan Irvan, menunjukkan respon adaptasi yang berbeda terhadap lingkungan budaya Madura; Andy masih berjuang dengan diskriminasi, sementara Irvan mengekspresikan kegelisahannya melalui reaksi fisik. Beberapa informan lainnya, seperti Michael dan Aji, mengatasi tantangan budaya dengan memberi ruang bagi diri sendiri. Hambatan dalam komunikasi juga dialami oleh informan lainnya, yang mengarah pada kesulitan adaptasi. Para perantau mengadopsi strategi adaptasi yang beragam, termasuk membangun hubungan dengan masyarakat setempat. Berdasarkan teori adaptasi budaya oleh Kalvero Oberg, informan melewati empat tahap adaptasi: honeymoon, hostility, recovery, dan adjustment, dengan kecepatan yang berbeda. Faktor etnosentrisme dan gaya hidup masyarakat Madura berperan signifikan dalam menciptakan gegar budaya, sementara bahasa bukan faktor utama. Penelitian ini menggarisbawahi kompleksitas interaksi antarbudaya di Madura akibat kurangnya pengungkapan diri oleh masyarakat lokal dan persepsi stereotip yang berkembang antar budaya.
ADAPTASI REMAJA PERANTAU DALAM MENGATASI GEGAR BUDAYA ANTARA JAWA DAN MADURA (STUDI KASUS MAHASISWA YANG BEKERJA SEBAGAI BARISTA DI KOTA BANGKALAN) Ahmad Rizqi; Diana Amalia
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.644

Abstract

Penelitian ini bertujuan untuk memahami fenomena gegar budaya yang dialami oleh remaja perantau yang bekerja sebagai barista di Bangkalan. Hasil analisis menunjukkan bahwa sebagian besar perantau merasakan gegar budaya, kecuali beberapa yang memiliki latar belakang toleransi terhadap perbedaan, seperti Syafriandika Naufal dan Ilham. Informan lain, seperti Andy dan Irvan, menunjukkan respon adaptasi yang berbeda terhadap lingkungan budaya Madura; Andy masih berjuang dengan diskriminasi, sementara Irvan mengekspresikan kegelisahannya melalui reaksi fisik. Beberapa informan lainnya, seperti Michael dan Aji, mengatasi tantangan budaya dengan memberi ruang bagi diri sendiri. Hambatan dalam komunikasi juga dialami oleh informan lainnya, yang mengarah pada kesulitan adaptasi. Para perantau mengadopsi strategi adaptasi yang beragam, termasuk membangun hubungan dengan masyarakat setempat. Berdasarkan teori adaptasi budaya oleh Kalvero Oberg, informan melewati empat tahap adaptasi: honeymoon, hostility, recovery, dan adjustment, dengan kecepatan yang berbeda. Faktor etnosentrisme dan gaya hidup masyarakat Madura berperan signifikan dalam menciptakan gegar budaya, sementara bahasa bukan faktor utama. Penelitian ini menggarisbawahi kompleksitas interaksi antarbudaya di Madura akibat kurangnya pengungkapan diri oleh masyarakat lokal dan persepsi stereotip yang berkembang antar budaya.
Strategi Pengelolaan Konten pada Akun Instagram @syca.official dalam Membangun Customer Engagement Evita, Jeanette; Diana Amalia
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3730

Abstract

Instagram plays a very strong role, especially in the era of digital marketing. There are many features that support the growth of a brand in an industry, particularly in the beauty industry. Beauty industry has a very ripid development, especially with the emergence of various new products that are increasingly tailored to Indonesian consumers. The rapid development of trends and cosmetic products makes digital marketing era increasingly popular. Moreover, currently social media, especially Instagram has supported influential trends in digital marketing. @syca.official has become one of the local cosmetic brands that has grown significantly and plays special role in this Indonesian beauty industry. Not only does @syca.official market products through digital campaigns, but it also serves as a community platform for women and beauty enthusiasts to share information, reviews, and support each other through their created content. Among the many local cosmetic brands that continue to grow, @syca.official stands out with its unique content concept and campaigns, thereby enhancing customer engagement.  In executing this strategy, @syca.official employs several methods, starting from sharing more relevant content, optimizing content quality according to the target audience and current trends, structuring content flow based on consumer interests, and fostering a connection between the brand and its consumers.
Strategy of PT Pelindo Terminal Petikemas Surabaya Region's Social and Environmental Responsibility (TJSL):  Environmental and Educational Programs In Building Corporate Image Chelsy Intania Marsyanda Putri; Diana Amalia
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.133

Abstract

This study examines how PT Pelindo Terminal Petikemas implements its Environmental and Social Responsibility (TJSL) strategy to build and strengthen corporate image. The research is grounded in the four-step Public Relations model (Cutlip, Center, & Broom) and the Triple Bottom Line framework, positioning TJSL not merely as philanthropy but as a strategic instrument for legitimacy, stakeholder trust, and sustainable reputation.  Using a descriptive qualitative approach, data were collected in 2025 through in-depth interviews and document analysis, involving four informants from internal units and external beneficiaries.  The findings show that Pelindo Terminal Petikemas applies a dual-track program formulation—combining corporate initiatives with responsiveness to community requests—supported by structured planning tools such as Theory of Change/Logical Framework and impact measurement (e.g., SROI).  TJSL communication is executed through multi-platform strategies and coordination with corporate communication, contributing to measurable image outcomes such as stakeholder recognition, awards, public satisfaction, and media exposure (PR Value).  Key challenges include limited resources for social mapping across geographically dispersed terminals, which affects program precision and requires adaptive stakeholder engagement..
Analysis of TikTok Content @bellaclrs_ as a Brand Advocate in Building Credibility Dewi Pratiwi Wahyu Ramadhani; Diana Amalia
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.155

Abstract

The rapid growth of social media, particularly TikTok, has driven changes in marketing communication strategies and the development of influencer credibility in the digital space. This study aims to analyze how credibility is constructed through TikTok content on the @bellaclrs_ account as a brand advocate for fast fashion products. The research employs a descriptive qualitative approach using content analysis, referring to persuasive communication theory and Source Credibility Theory, which includes expertise, trustworthiness, and attractiveness. The data were obtained from TikTok posts featuring fashion product promotions. The findings indicate that @bellaclrs_’s credibility is consistently built through the representation of these three dimensions within the content. Expertise is reflected in the ability to present fashion references, trustworthiness is shown through message consistency and alignment, and attractiveness is conveyed through aesthetic visuals and engaging communication style. These findings suggest that influencer credibility is formed through consistent message construction in content, thereby supporting the role as a brand advocate in promoting fast fashion on TikTok.  
INSTAGRAM CONTENT MARKETING STRATEGIES FOR HOSPITALITY BRAND IDENTITY: A CONTENT ANALYSIS OF @VASAHOTEL Firman Aero Naradika; Diana Amalia
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47596

Abstract

This study aims to analyze the content marketing strategy implemented by the Instagram account @vasahotel in strengthening Vasa Hotel Surabaya's brand identity. A qualitative approach with Krippendorff's content analysis was employed to examine 20 Instagram posts published between July 2025 and February 2026. The analysis was guided by Pulizzi's content marketing dimensions, namely content mission, content tilt, and platform suitability, and interpreted using Kapferer's Brand Identity Prism. The findings indicate that @vasahotel utilizes Instagram not merely as a promotional medium but as a strategic platform for brand identity construction. Through content mission, Vasa Hotel Surabaya communicates its positioning as a premium hospitality brand integrating business, cultural, culinary, and lifestyle values. Content tilt differentiates the brand by transforming promotional messages into artistic, experiential, and storytelling-driven content. Meanwhile, platform suitability is reflected in the effective use of carousel and reels formats that align with Instagram's characteristics and audience behavior. Overall, the study demonstrates that content marketing contributes to reinforcing Vasa Hotel Surabaya's identity as a modern, premium, and experience-oriented hospitality brand.
Co-Authors Ahmad Rizqi Andrawana Putra Atma Putra Wicaksana Ayu Wulandari Utami Baeni Abdul Fatah Chelsy Intania Marsyanda Putri Devi Arina Avrita Putri Dewi Pratiwi Wahyu Ramadhani Evita, Jeanette Firman Aero Naradika Frida Ainun Rosyidah Frida Ainun Rosyidah Hasan Mutawakil Billah Irvan Rosyady Juanda Billal Bimantara Krisna Rendi Awalludin Lintang Bagas Pratama Lita Erisanti Luhur Faris Abqari Luluk Afifi Maudhy Sukma Permatasari Moch Sugiharto Mochamad Feril Alviano Muhammad Citra Ma’arif Mulyadi Mulyadi Nadhif Rizqi Athallah Nisrina Nur Atikah Putri Panata Bangar Hasioan Sianipar Prahasti Ken Dewani Roziana Febrianita Saifuddin Zuhri Sekar Mayang Qurota Ayunin Silma Mega Oktaviani Siska Armawati Sufa Suksmawati, MSi, Herlina Wildan Andika Putra Yudiana Indriastuti Zidni Ilman Nafi’