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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Public Administration Journal of Research KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research Innovative: Journal Of Social Science Research JOSAR (Journal of Students Academic Research) Jurnal Ilmiah Research Student Neraca Manajemen, Akuntansi, dan Ekonomi La-Tahzan: Jurnal Pendidikan Islam Da'watuna: Journal of Communication and Islamic Broadcasting journal of social and economic research Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Diana Amalia
Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, UPN Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Digital Tourism as a Digital Marketing Strategy for Blockbuster Museum Surabaya Tourism Destinations Yudiana Indriastuti; Diana Amalian; Siska Armawati Sufa
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3374

Abstract

The Covid-19 pandemic has had a huge impact on the tourism world. Tourism Industry Managers and Management are starting to shift marketing from offline to digital. One of them is the Surabaya Blockbuster Museum. The Blockbuster Museum is a tourist museum with the theme of toy collections of blockbuster movie characters, such as Captain America, Iron Man, Game of Thrones, Superman, Marvel, Star Wars, Disney, Harry Potter, several horror movie characters, Titanic, and many more. This study wants to find out more about the strategies implemented by the Blockbuster Museum in attracting tourist visits through digital marketing. This study uses a qualitative-descriptive type of research. The technique used in this research is In-depth Interview, Literature Study, Documentation, and Observation. Based on the results of the discussion, it can be concluded that the Surabaya Blockbuster Museum Manager utilizes marketing through digital media because it is considered efficient in reducing the promotional budget. MBS uses social media, Online Travel Agents (OTA), Influencers, Communities, and Local Toy Manufacturers. The social media used are Instagram, Facebook and Youtube, but the manager optimizes the use of Instagram more than other social media, one of the strategies carried out is by utilizing IG Ads to capture a wider target market. In addition, MBS also the manager also uses influencer services to attract the number of visitors from influencer followers, namely Merlianny Effendi (merli_sansan account), Asli Arek Suroboyo (originalareksuroboyo account) and Kuliner Nglencer (culinary_nglencer account). The management also conducts marketing through events by cooperating with the Infis Community (Independet Film Surabaya) and the Charity Superhero Community. Local toy manufacturers are also partners who are partnered by MBS management to hold joint exhibitions, the museum provides an exhibition space, while partners market local toy products at MBS, such as GGNW Toys and Dolanan Keren. The managing party utilizes various types of digital marketing and makes interesting event activities to be able to attract more tourist visits to the museum.
STRATEGI HUMAS PEMERINTAH KABUPATEN JOMBANG DALAM MEMBANGUN KOMUNIKASI PUBLIK PADA MASA PANDEMI COVID-19 Diana Amalia; Saifuddin Zuhri; Frida Ainun Rosyidah
PAJ Vol. 3 No. 3 (2021): PAJ
Publisher : PAJ

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Abstract

STRATEGI HUMAS PEMERINTAH KABUPATEN JOMBANG DALAM MEMBANGUN KOMUNIKASI PUBLIK PADA MASA PANDEMI COVID-19
KEGIATAN SOSIALISASI PROGRAM KAWASAN LINGKUNGAN MASYARAKAT SADAR ADMINDUK DI WILAYAH KELURAHAN SAMBIKEREP Juanda Billal Bimantara; Diana Amalia
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Kalimasada merupakan salah satu program inovasi pelayanan di Kota Surabaya dalam mewujudkan masyarakat yang sadar akan administrasi kependudukan. Program Kalimasada (Kawasan Masyarakat Sadar Administrasi Kependudukan) ini pengajuannya melalui aplikasi KNG (Klampid New Generation) yang mempermudah warga dalam mengurus administrasi kependudukan. Dalam pelaksanaan program KALIMASADA di Kelurahan Sambikerep, penulis menunjuk 4 RT sasaran dan berkoordinasi langsung dengan ketua RT. Penulis akan membantu dan mendampingi ketua RT untuk mengaplikasikan KNG. Metode yang digunakan yaitu Direct Lobbying. Tahapan yang digunakan dalam pelaksanaan kegiatan sosialiasi masyarakat ini dilakukan dalam tiga tahap kegiatan meliputi: (1) pengambilan data KALIMASADA, (2) Edukasi penyuluhan secara door to door untuk meningkatkan pengetahuan tentang administrasi kependudukan, (3) Pelatihan ketua RT KALIMASADA dari hasil penyuluhan. Program pengabdian masyarakat ini untuk meningkatkan pengetahuan masyarakat dalam administrasi kependudukan.
Analysis of the Beautiful Concept in Marina Ads (Study of Semiotic Analysis on Marina UV White Hand & Body Lotion Advertisement) Diana Amalia; Saifuddin Zuhri
JOSAR (Journal of Students Academic Research) Vol 7 No 2: September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.2442

Abstract

Advertising is information content that promotes a product or service to be known, demanded, and purchased by the public. However, without realizing it, advertisements are able to persuade and create a point of view for the audience. People are led to create a point of view based on what advertisers put on advertisements. The ability of advertising in creating a construction of reality or point of view and persuading individuals has brought about various changes in lifestyle and culture. Various products and services offered in television advertisements are in the form of primary needs and secondary needs. Examples of secondary needs that are currently considered very important for women are skincare or skin care from the body to the face. One advertisement for body care products is Marina UV White Hand & Body Lotion. This study aims to determine the meaning of the beautiful white concept in the Marina UV White Hand & Body Lotion advertisement. By using Roland Barthes' qualitative semiotic method (denotation, connotation and myth), it can be concluded that Marina's advertisement is able to break the myth that has been circulating in society regarding beauty and women. .
MEDIA RELATIONS STRATEGY OF JOMBANG DISTRICT GOVERNMENT PR IN IMPLEMENTING PUBLICITY DURING THE COVID-19 PANDEMIC Frida Ainun Rosyidah; Diana Amalia
JOSAR (Journal of Students Academic Research) Vol 7 No 1: March 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i1.2466

Abstract

Building a media relations strategy to achieve agency publicity is carried out by the Jombang Regency Government Public Relations to carry out cooperative relationships with the mass media, especially during the COVID-19 pandemic. The public needs to know information about COVID-19 updates and government programs in order to get accurate and reliable information from the source. This study aims to determine the media relations strategy of the Jombang Regency Government Public Relations in carrying out publicity during the pandemic. This research method uses qualitative research with descriptive analysis. The technique used in data collection is in two ways, namely in-depth interviews, and documentation. The results of this study explain that the Jombang Regency Government Public Relations during the COVID-19 pandemic has attempted to disseminate and convey information to the public, but its implementation is still not optimal, because there are obstacles such as: (a) Limited information in accessing technology in some areas. the Jombang community. (b) There are media that take advantage of the news of the COVID-19 pandemic situation. Therefore, the Public Relations of the Jombang Regency Government set a special strategy in conducting media relations, namely managing relationships, develop strategy and develop networks. The purpose of this strategy is to support the public relations tasks of the Jombang Regency Government Public Relations in reaching out to the entire community.
IMPLEMENTASI COMMUNITY RELATIONS SEBAGAI STRATEGI CSR PT PETROKIMIA GRESIK Lita Erisanti; Diana Amalia
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 2 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i2.2023.561-571

Abstract

Penelitian ini bertujuan untuk mengetahui implementasi community relations sebagai strategi CSR PT Petrokimia Gresik. Metode penelitian ini ialah metode pendekatan kualitatif. Data diperoleh melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menerangkan bahwa community relations sebagai strategi CSR PT Petrokimia Gresik menunjukkan implementasi strategi pada tahapan finding the fact and defining the problem, planning and programming, action and communication, hingga evaluation  telah berjalan dengan baik. Hal ini dibuktikan dengan strategi public relations yang ditunjukkan dengan segala program dan kegiatan yang diadakan oleh tim PT Petrokima Gresik menuai beragam respon dari publik, bahkan meraih berbagai macam penghargaan bergengsi. Upaya yang dilakukan oleh tim PT Petrokimia Gresik guna membangun community relations, meliputi menangani tipe masyarakat yang mendahulukan kepentingannya sendiri dan golongan dengan memetakan kekuatan. Kemudian melaksanakan proses perencanaan dengan mempertimbangkan secara komprehensif berbagai risiko dari setiap aspek serta melibatkan pihak eksternal terutama masyarakat yang menjadi kelompok sasaran program dalam mengukur keberhasilan program CSR.
Analisis Resepsi Khalayak Mengenai Klarifikasi Isu Rangka Karatan Kendaraan Motor Honda Pada Akun Instagram @welovehonda_id Lintang Bagas Pratama; Wildan Andika Putra; Andrawana Putra; Diana Amalia
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6758

Abstract

Kendaraan bermotor menjadi pilihan utama masyarakat di Indonesia, honda menjadi merk yang terkenal dalam pilihan masyarakat tentang kendaraan bermotor dan sudah berdiri cukup lama. PT Astra Honda Motor (AHM) merupakan pelopor industri sepeda motor di Indonesia yang didirikan pada 11 Juni 1971 dengan nama awal PT Federal Motor. Honda memproduksi beragam jenis sepeda motor, mulai dari motor skuter matic hingga motor sport. Komitmen Honda dalam mendukung pengendara dengan jaringan dealer dan layanan purna jual yang luas. Komitmen honda menjadi sorotan lantaran perusahaan berlatar belakang otomotif ini diterpa isu mengenai rangka karatan pada beberapa kendaraan motor keluaran terbarunya. Hal ini menjadi ramai di social media khususnya instagram dikarenakan mendapat berbagai reaksi dari khalayak yang mempertanyaan kualitas merk kendaraan bermotor honda selama ini. Penelitian analisis resepsi kemudian dilakukan dengan analisis penerimaan Stuart Hall encoding-decoding. Jenis penelitian ini adalah kualitatif dan fokus pada decoding penonton dari persepsi, pemikiran, dan interpretasi. Data diperoleh dari wawancara mendalam dengan khalayak yang berkomentar di social media instagram milik PT AHM sebagai informan dari penelitian ini. informan dibagi menjadi tiga posisi makna ini yaitu Dominant Hagemonic Position, Negotiated Position, dan Opposition Position. Hasil penelitian ini menunjukkan bahwa khalayakcenderung tidak setuju atau tidak bisa menerima pesan yang disampaikan oleh pihak PT AHM (Honda), mereka cenderung memiliki pendapat atau tanggapan mereka tersendiri.
Strategi Corporate Communication dalam Rebranding PT Semen Indonesia (Persero) Tbk Nisrina Nur Atikah Putri; Diana Amalia
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3690

Abstract

This research uses qualitative descriptive studies using case study studies of a company. The data collection techniques used are observation techniques, documentation interviews and literature studies. The results of this study show that there are four Corporate Communication Strategies carried out by GIS in rebranding, consisting of fact finding, planning, communicating and evaluating. The fact finding strategy is carried out to find out information and facts to later become a strategy in carrying out rebranding activities. Activities carried out in the planning strategy consist of rebranding planning, involving internal and external parties, redesign, creating brand guidelines, videos, jingles, managing official company accounts, creating social media content mapping and. media mapping. Meanwhile, the activities carried out in the communication strategy consist of socializing brand guidelines, publishing through videos and photos, replacing desktop displays, screening jingles, press releases, holding activations, coordinating with media partners, and media placement. The evaluating strategy is carried out through publication activities, socialization processes, and media monitoring. Based on the rebranding activities carried out by SIG, there are some people who still do not know about the rebranding carried out by GIS and think SIG is a new company.
Analisis Isi Konten Pada Akun Instagram @sehataqua Dalam Menjaga Citra Perusahaan dan Menghadapi Kompetitor AMDK Mochamad Feril Alviano; Muhammad Citra Ma’arif; Nadhif Rizqi Athallah; Diana Amalia
JURNAL ILMIAH RESEARCH STUDENT Vol. 1 No. 3 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v1i3.556

Abstract

Pada penelitian ini kami, ingin mengetahui bagaimana pendekatan kepada Masyarakat melalui sosial media. Aqua menggunakan media sosial sebagai wadah branding produk mereka, karena dengan menggunakan media sosial dengan bijak, Aqua telah berhasil memperkuat citra dan pamor produk mereka sebagai penyedia air minum yang sehat, segar, dan bermanfaat. Hingga saat ini media sosial menjadikan salah satu bentuk hubungan masyarakat mereka untuk tetap terhubung dengan audiens dan memperluas jangkauan mereka dalam membangun kesadaran sebagai brand top of mind dan menambah keterlibatan audiens dalam pengguna produk mereka. Aqua dapat menjaga Citra Perusahaan mereka melalui media sosial Instagram @sehataqua dengan terus konsisten memberikan konten yang berisikan promosi produk Aqua, hingga akhirnya bisa dilihat mengenai kelebihan yang terdapat dalam konten instagram @sehataqua
PERSEPSI NETIZEN TERHADAP ISU PENGGUNAAN RANGKA ESAF YANG RAWAN PATAH Luhur Faris Abqari; Sekar Mayang Qurota Ayunin; Atma Putra Wicaksana; Diana Amalia
JURNAL ILMIAH RESEARCH STUDENT Vol. 1 No. 3 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v1i3.575

Abstract

Perkembangan sepeda motor di Indonesia tercermin dalam faktor harga terjangkau, biaya perawatan murah, dan reputasi merek, khususnya Honda. Namun, perhatian terpusat pada masalah rangka eSAF pada Honda BeAT, yang mengalami keropos, berkarat, dan patah, memicu perdebatan di media sosial. Kualitas rangka ini menjadi sorotan, menimbulkan kebutuhan akan transparansi dan solusi yang memadai dari pihak produsen. Penelitian ini merupakan pendekatan deskriptif kualitatif dengan fokus pada analisis konten media sosial TikTok di akun @welovehonda dan wawancara dengan 30 netizen terkait isu rangka eSAF Honda. Responden, sebagian besar berusia 20-29 tahun, mencerminkan kekhawatiran terhadap kualitas, kinerja, dan daya tahan rangka eSAF dalam keputusan pembelian. Wawancara menunjukkan bahwa netizen menginginkan peningkatan kualitas dan panduan perawatan sebagai solusi atas ketidakpastian terkait rangka eSAF. Kesimpulan penelitian menggarisbawahi pentingnya kualitas, daya tahan, dan kinerja rangka, serta menyoroti peran kolaborasi antara produsen, pihak berwenang, dan komunitas pengguna untuk meningkatkan kepercayaan pada produk sepeda motor ini.
Co-Authors Ahmad Rizqi Andrawana Putra Atma Putra Wicaksana Ayu Wulandari Utami Baeni Abdul Fatah Devi Arina Avrita Putri Evita, Jeanette Frida Ainun Rosyidah Frida Ainun Rosyidah Hasan Mutawakil Billah Irvan Rosyady Juanda Billal Bimantara Krisna Rendi Awalludin Lintang Bagas Pratama Lita Erisanti Luhur Faris Abqari Luluk Afifi Maudhy Sukma Permatasari Moch Sugiharto Mochamad Feril Alviano Muhammad Citra Ma’arif Mulyadi Mulyadi Nadhif Rizqi Athallah Nisrina Nur Atikah Putri Panata Bangar Hasioan Sianipar Prahasti Ken Dewani Roziana Febrianita Saifuddin Zuhri Sekar Mayang Qurota Ayunin Silma Mega Oktaviani Siska Armawati Sufa Suksmawati, MSi, Herlina Wildan Andika Putra Yudiana Indriastuti Zidni Ilman Nafi’