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Journal : IQTISHODUNA

Religiusitas, lingkungan dan pembelian green product pada konsumen generasi Z Firmansyah, Fani; Purnamasari, Puji Endah; Djakfar, Muhammad
IQTISHODUNA IQTISHODUNA (VOL.15, No.1, 2019)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.399 KB) | DOI: 10.18860/iq.v1i1.5779

Abstract

The formation of consumer attitudes will shape a person's intention to do or not, and that intention will influence the formation of consumer behavior. The purpose of this study is to fill the gap with previous research by investigating the role of religiosity, an essential part of a person's belief system, in the relationship between environmental variables and the intention to purchase green products / environmentally friendly products. Questionnaire or pre-test testing was carried out by distributing questionnaires to students of State Universities in Malang in more significant numbers to obtain primary data. The method of analysis in research is the method of Moderated Regression Analysis (MRA). The results of the study indicate that religiosity is related to spiritual values that influence one's actions in making decisions. Religiosity is very important in one's life. So that generation Z who has a high level of religiosity will think of the environment for the actions they do during the purchase activity. Thus generation Z will choose environmentally friendly products (green products) so that the surrounding environment is safe and avoid environmental damage.
E-banking Service Quality dan E-trust serta Implikasinya pada E-customer Satisfaction dan E-customer Loyalty Fani Firmansyah; Puji Endah Purnamasari; Maretha Ika Prajawati
IQTISHODUNA IQTISHODUNA (VOL.18, No.2, 2022)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (753.812 KB) | DOI: 10.18860/iq.v18i2.13857

Abstract

This study aims to make a significant contribution to the banking marketing literature and to explain how the dimensions of e-service quality and e-trust are used as predictors of e-satisfaction and consequently increase e-loyalty. The population in this study consisted of banking customers, both Islamic banking and conventional banking in Malang City. The sample is part of the number and characteristics of the population. The sampling technique in this research is purposive sampling. The results of the study show that the services provided by banking in Malang City in the form of online transactions are able to have a good impact on the satisfaction felt by customers, so that because customers are satisfied they will always use these services, especially at this time which is very much needed considering the restrictions on community activities due to there is a COVID-19 pandemic. Customer confidence in online media provided by banks in Malang City has a positive influence on the satisfaction felt by customers, which in the end customers will feel loyal and return to using these services during this covid-19 pandemic. 
Past Performance dan Present Goal Tenaga Penjual yang di Moderasi Oleh Workforce Philosophy dan Workforce Conducivenes pada PT Asco Daihatsu Surabaya Fani Firmansyah; Puji Endah Purnamasari
IQTISHODUNA IQTISHODUNA (VOL.15, No.2, 2019)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.973 KB) | DOI: 10.18860/iq.v15i2.15531

Abstract

Sales force can be said as the forefront of the company's sales. Without effective sales force sales, companies cannot consistently satisfy their shareholders. The purpose of this study was to examine the effect of Past Performance variables on the level of current sales performance, the influence of the variable understanding of corporate philosophy is able to strengthen the relationship between Past Performance and sales performance in the present and the influence of conducive company condition variables will be able to strengthen the relationship between performance the past with present sales performance. The results show that when past employee performance tends to increase, the number of present sales performance also tends to increase. The more employees understand the company's philosophy, the more sales performance of PT ASCO Prima Mobilindo (Daihatsu) Surabaya and Jember Branch products, and the presence of a conducive environment at PT ASCO Prima Mobilindo (Daihatsu) Surabaya Branch and Jember Branch does not have a significant effect on sales performance company