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Influence of Digital Customer Experience, Social Media Engagement, and Brand Trust on Online Purchase Intention of Electronic Products Umpusinga, Hasrun Afandi; Alam, Iskandar Ali; Habiburahman, Habiburahman; Barusman, Andala Rama Putra
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1351

Abstract

The rapid growth of online commerce has transformed consumer behavior, particularly in the electronic products sector, where purchase decisions are influenced by digital interactions, social engagement, and perceived brand reliability. This study investigates the influence of Digital Customer Experience (DCX), Social Media Engagement (SME), and Brand Trust (BT) on Online Purchase Intention (OPI) of electronic products, focusing on Brands X, Y, and Z. Using a quantitative approach, data were collected from 300 online consumers through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results indicate that all three factors have a significant positive impact on OPI, with Brand Trust exhibiting the strongest influence, followed by Digital Customer Experience and Social Media Engagement. These findings suggest that electronic brands can enhance online purchase intention by providing seamless digital experiences, fostering meaningful engagement on social media, and establishing robust trust mechanisms. The study contributes to the theoretical understanding of online consumer behavior and offers practical implications for developing effective digital marketing strategies in competitive electronic markets.
PENGARUH PROFESIONALITAS, DISIPLIN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA(STUDI KASUS PADA SATUAN INTELKAM POLRESTA BANDAR LAMPUNG) Agira, Fajar Chema; Habiburahman, Habiburahman; Haninun, Haninun
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/6j75r081

Abstract

This study seeks to examine and evaluate the impact of professionalism, work discipline, and work motivation on employee performance within the Intelligence and Security Unit of the Bandar Lampung Police. This research adopts a quantitative approach. A saturated sampling technique was applied, involving the entire population as the research sample, consisting of 60 respondents. Data were analyzed using classical assumption tests, multiple regression analysis, and hypothesis testing. The findings indicate that professionalism, work discipline, and work motivation significantly affect performance both partially and simultaneously among members of the Intelligence and Security Unit of the Bandar Lampung Police. Collectively, these variables account for 89.1% of the variance in performance, while the remaining 10.9% is explained by other factors not included in this study.
The Influence Of Leadership And Work Discipline On The Performance Of Employees At The Department Of Transportation, South Lampung Regency Djuanda; Habiburahman; Haninun
Ratio : Reviu Akuntansi Kontemporer Indonesia Vol. 7 No. 1 (2026): Vol. 7 No. 1 (2026): Reviu Akuntansi Kontemporer Indonesia
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/ratio.v7i1.29974

Abstract

Employee performance is a key factor in the success of government agencies in providing effective public services. Leadership and work discipline are considered two important variables that play a role in improving the performance of the apparatus. This study aims to analyze the influence of leadership and work discipline on the performance of employees at the South Lampung Regency Transportation Office, both partially and simultaneously. The study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to employees and analyzed using multiple linear regression. The results of the study show that leadership has a positive and significant effect on employee performance, contributing 30.6%. Work discipline also has a positive and significant effect on employee performance, contributing 44.1%. Simultaneously, leadership and work discipline have a significant impact on employee performance, contributing 57.3%. This finding indicates that improving the quality of supportive leadership and consistently applying work discipline can optimally enhance employee performance. Therefore, government institutions need to strengthen effective leadership practices and structured work discipline systems to improve the quality of public service.
PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MARTABAK ALONG 89 LAMPUNG Wijaya, Ricky; Habiburahman, Habiburahman
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i2.1536

Abstract

This research intends to analyse the effect of the product quality, price, and location on purchasing decisions in an MSME. Researchers took samples namely Martabak Along 89 Lampung and using consumers from Martabak Along 89 Lampung as respondents for this research also researchers distributed questionnaires via google form. The sampling technique used was accidental sampling and there were 55 respondents in this research. The analytical method used is multiple linear regression analysis. The result of this research concludes that product quality, price, and location have a significant positive influence on purchasing decisions at Martabak Along 89 Lampung.
Consumer Satisfaction in Islamic Economic Perspective: A Literature Review on Product and Service Quality Saifur Rahman; UmpuSInga, Hasrun Afandi; Iskandar Ali Alam; Andala Rama Putra Barusman; Habiburahman
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 14 No 1 (2026): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/drdagh52

Abstract

Consumer satisfaction in Islamic economic perspective is not merely measured by the fulfillment of consumer expectations, but also by compliance with Islamic ethical values and the achievement of public benefit (maṣlaḥah). This article aims to examine consumer satisfaction through a literature review by integrating product quality and service quality within the framework of Islamic economics. The study emphasizes key Islamic principles such as ṣidq (honesty), amānah (trustworthiness), and ‘adl (justice) in service delivery, as well as the concept of halālan ṭayyiban in product quality. Furthermore, consumer satisfaction is analyzed using the perspective of maqāṣid al-syarī‘ah to ensure that business practices contribute to the protection of religion, life, intellect, lineage, and wealth. The findings indicate that product quality and service quality significantly influence consumer satisfaction when they are aligned with Islamic ethical values and normative principles. This study contributes theoretically by enriching the discourse of consumer satisfaction in Islamic economics and practically by offering ethical guidelines for business practices in sharia-compliant institutions.
Consumer Satisfaction in Islamic Economic Perspective: A Literature Review on Product and Service Quality Saifur Rahman; UmpuSInga, Hasrun Afandi; Iskandar Ali Alam; Andala Rama Putra Barusman; Habiburahman
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 14 No 1 (2026): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/drdagh52

Abstract

Consumer satisfaction in Islamic economic perspective is not merely measured by the fulfillment of consumer expectations, but also by compliance with Islamic ethical values and the achievement of public benefit (maṣlaḥah). This article aims to examine consumer satisfaction through a literature review by integrating product quality and service quality within the framework of Islamic economics. The study emphasizes key Islamic principles such as ṣidq (honesty), amānah (trustworthiness), and ‘adl (justice) in service delivery, as well as the concept of halālan ṭayyiban in product quality. Furthermore, consumer satisfaction is analyzed using the perspective of maqāṣid al-syarī‘ah to ensure that business practices contribute to the protection of religion, life, intellect, lineage, and wealth. The findings indicate that product quality and service quality significantly influence consumer satisfaction when they are aligned with Islamic ethical values and normative principles. This study contributes theoretically by enriching the discourse of consumer satisfaction in Islamic economics and practically by offering ethical guidelines for business practices in sharia-compliant institutions.
Analisis Strategi Bisnis Dalam Upaya Meningkatkan Penjualan Pada Yasmin Wiwid Label di Bandar Lampung Wenfa Noviati Wijaya; Habiburrahman Habiburrahman
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2013

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengevaluasi strategi bisnis yang diterapkan oleh Yasmin Wiwid Label dalam upaya meningkatkan penjualan di pasar busana Bandar Lampung. Fokus utama penelitian ini adalah untuk memahami faktor-faktor yang mempengaruhi kinerja perusahaan, baik yang bersifat internal maupun eksternal, serta bagaimana perusahaan dapat memanfaatkan peluang dan mengatasi ancaman yang ada. Pendekatan yang digunakan dalam penelitian ini adalah analisis deskriptif kualitatif dengan kerangka teori analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats). Teori ini akan digunakan untuk menggali kekuatan dan kelemahan perusahaan dalam hal kualitas produk, sumber daya, serta strategi pemasaran yang diterapkan, dan juga untuk mengidentifikasi peluang pasar yang dapat dimanfaatkan serta ancaman yang harus diwaspadai, seperti perubahan tren busana dan persaingan di pasar lokal. Data dikumpulkan melalui wawancara dengan manajemen dan karyawan, observasi langsung terhadap proses bisnis, serta analisis dokumen terkait perusahaan. Hasil dari penelitian ini diharapkan dapat memberikan gambaran yang jelas mengenai strategi bisnis yang diterapkan Yasmin Wiwid Label, serta rekomendasi untuk perbaikan dan pengembangan lebih lanjut dalam menghadapi persaingan di pasar busana Bandar Lampung. Penelitian ini juga bertujuan untuk memberikan kontribusi dalam pengembangan teori dan praktik strategi bisnis pada industri fashion di tingkat lokal.
Pengaruh Literasi Keuangan dan Gaya Hidup Pada Perilaku Keuangan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung Ely Sabeth San Aprila; Luke Suciyati Amna; Habiburrahman Habiburrahman; M. Emil Rachman
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2083

Abstract

Penelitian ini bermaksud menyelidiki apakah perilaku keuangan mahasiswa fakultas ekonomi bisnis universitas bandar lampung dikontribusii oleh literasi keuangn dan gaya hidup. Studi ini melibatkan mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Bandar Lampung. Studi berikut, dilakukan secara kuantitatif menggunakan kuesioner sebagai alat penelitian, dengan 91 responden yang terlibat dalam penelitian. Data dianalisis menggunakan SPSS versi 26, dengan berbagai uji yang mencakup statistic deskriptif, validitas, reabilitas, asumsi klasik, regresi linier berganda, uji t, uji f, dan uji koefisien determinasi. Dengan nilai efesian determinasi 0,466. Variabel literasi keuangan dan gaya hidup dapat memkontribusii perilaku keuangan sebesar 46,6 persen. Jika berdasarkan uji simultan, memperoleh nilai Fhitung sebanyak 38.452 yang lebih besar dari Ftabel 3.099. Dengan demikian, dapat disimpulkan bahwa kedua variabel ini berkorelasi satu sama lain dan berkontribusi sebesar 45,4% pada perilaku keuangan. Mahasiswa yang paham dengan literasi keuangan akan lebih bijak dalam penggunaan keuangan yang mereka miliki. Hasil penelitian ini menunjukan bahwa literasi keuangan dan gaya hidup memengaruhi perbuatan keuangan mahasiswa. Dengan adanya penelitian ini dapat menambah wawasan dan menambah pengertian mereka agar dapat mengatur keuangan mereka dengan baik dan teratur dengan memahami keuangan mereka dan berusaha untuk mengurangi gaya hidup yang berlebihan.
Pengaruh Promosi Online dan Brand Image Terhadap Keputusan Pembelian Pada Produk Satu Kata Cafe & Resto di Bandar Lampung Christoper Arianto; Habiburrahman Habiburrahman
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.2097

Abstract

Penelitian ini dilakukan untuk menyelidiki apakah Promosi Online dan Brand Image mempengaruhi Keputusan Pembelian, baik secara independen (masing-masing) maupun bersama-sama. Terdapat 2 variabel independen yang dilibatkan, yakni promosi online dan brand image, dan terdapat 1 variabel dependen yang dilibatkan, yakni keputusan pembelian. Pendekatan penelitian yang dipakai yakni Pendekatan Kuantitatif. Dengan menggunakan Metode Accidental Sampling, konsumen Satu Kata Cafe&Resto di Bandar Lampung dipilih secara kebetulan dan acak untuk membentuk sampel penelitian berjumlah 96 responden. Kuesioner didistribusikan secara online lewat formulir google, dipakai guna memperoleh data. Analisis regresi linier berganda dan analisis deskriptif adalah metodologi penelitian yang diimplementasikan, bersama pengujian asumsi klasik (normalitas, multikolinieritas, heteroskedastisitas) uji hipotesis, dan uji validitas dan reliabilitas. Program SPSS Statistics versi 25 kemudian digunakan untuk memproses data yang dikumpulkan. Menurut temuan penelitian, Keputusan Pembelian Produk Satu Kata Café & Resto di Bandar Lampung dipengaruhi secara positif dan signifikan oleh Promosi Online dan Brand Image, baik secara independen maupun bersama-sama.  
Implementasi Model Seci dalam Meningkatkan Learning Organization di Industri Multifinance: Studi Kasus FIFGroup Central Lampung Djerica Fitria Adinda S Raya; Habiburahman Habiburahman; Haninun Haninun
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11418

Abstract

                The increasingly dynamic development of the multifinance industry requires companies to possess strong adaptive capabilities and sustainable organizational learning. In this context, knowledge management has become a strategic factor in enhancing organizational competitiveness and performance. One of the widely applied knowledge management frameworks is the SECI model (Socialization, Externalization, Combination, and Internalization), which explains the process of knowledge conversion between tacit and explicit knowledge. This study aims to analyze the effect of the SECI model on learning organization at FIFGROUP Central Lampung. This study employs a quantitative approach using Partial Least Square–based Structural Equation Modeling (SEM-PLS). Data were collected through questionnaires distributed to employees of FIFGROUP Central Lampung using a five-point Likert scale. Data analysis was conducted using SmartPLS software to examine validity, reliability, and causal relationships among the research variables.The results indicate that the SECI model has a positive and significant effect on learning organization simultaneously. Partially, the dimensions of socialization, externalization, combination, and internalization each have a positive effect on learning organization, with varying levels of contribution. These findings suggest that the effectiveness of the knowledge conversion process plays a crucial role in building an adaptive and sustainable learning organization within the multifinance industry.This study is expected to contribute theoretically to the development of knowledge management and learning organization literature, as well as provide practical implications for the management of FIFGROUP Central Lampung in formulating strategies to strengthen organizational learning based on the SECI model.