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PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MARTABAK ALONG 89 LAMPUNG Wijaya, Ricky; Habiburahman, Habiburahman
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i2.1536

Abstract

This research intends to analyse the effect of the product quality, price, and location on purchasing decisions in an MSME. Researchers took samples namely Martabak Along 89 Lampung and using consumers from Martabak Along 89 Lampung as respondents for this research also researchers distributed questionnaires via google form. The sampling technique used was accidental sampling and there were 55 respondents in this research. The analytical method used is multiple linear regression analysis. The result of this research concludes that product quality, price, and location have a significant positive influence on purchasing decisions at Martabak Along 89 Lampung.
Consumer Satisfaction in Islamic Economic Perspective: A Literature Review on Product and Service Quality Saifur Rahman; UmpuSInga, Hasrun Afandi; Iskandar Ali Alam; Andala Rama Putra Barusman; Habiburahman
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 14 No 1 (2026): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/drdagh52

Abstract

Consumer satisfaction in Islamic economic perspective is not merely measured by the fulfillment of consumer expectations, but also by compliance with Islamic ethical values and the achievement of public benefit (maṣlaḥah). This article aims to examine consumer satisfaction through a literature review by integrating product quality and service quality within the framework of Islamic economics. The study emphasizes key Islamic principles such as ṣidq (honesty), amānah (trustworthiness), and ‘adl (justice) in service delivery, as well as the concept of halālan ṭayyiban in product quality. Furthermore, consumer satisfaction is analyzed using the perspective of maqāṣid al-syarī‘ah to ensure that business practices contribute to the protection of religion, life, intellect, lineage, and wealth. The findings indicate that product quality and service quality significantly influence consumer satisfaction when they are aligned with Islamic ethical values and normative principles. This study contributes theoretically by enriching the discourse of consumer satisfaction in Islamic economics and practically by offering ethical guidelines for business practices in sharia-compliant institutions.
Consumer Satisfaction in Islamic Economic Perspective: A Literature Review on Product and Service Quality Saifur Rahman; UmpuSInga, Hasrun Afandi; Iskandar Ali Alam; Andala Rama Putra Barusman; Habiburahman
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 14 No 1 (2026): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/drdagh52

Abstract

Consumer satisfaction in Islamic economic perspective is not merely measured by the fulfillment of consumer expectations, but also by compliance with Islamic ethical values and the achievement of public benefit (maṣlaḥah). This article aims to examine consumer satisfaction through a literature review by integrating product quality and service quality within the framework of Islamic economics. The study emphasizes key Islamic principles such as ṣidq (honesty), amānah (trustworthiness), and ‘adl (justice) in service delivery, as well as the concept of halālan ṭayyiban in product quality. Furthermore, consumer satisfaction is analyzed using the perspective of maqāṣid al-syarī‘ah to ensure that business practices contribute to the protection of religion, life, intellect, lineage, and wealth. The findings indicate that product quality and service quality significantly influence consumer satisfaction when they are aligned with Islamic ethical values and normative principles. This study contributes theoretically by enriching the discourse of consumer satisfaction in Islamic economics and practically by offering ethical guidelines for business practices in sharia-compliant institutions.
Analisis Strategi Bisnis Dalam Upaya Meningkatkan Penjualan Pada Yasmin Wiwid Label di Bandar Lampung Wenfa Noviati Wijaya; Habiburrahman Habiburrahman
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2013

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengevaluasi strategi bisnis yang diterapkan oleh Yasmin Wiwid Label dalam upaya meningkatkan penjualan di pasar busana Bandar Lampung. Fokus utama penelitian ini adalah untuk memahami faktor-faktor yang mempengaruhi kinerja perusahaan, baik yang bersifat internal maupun eksternal, serta bagaimana perusahaan dapat memanfaatkan peluang dan mengatasi ancaman yang ada. Pendekatan yang digunakan dalam penelitian ini adalah analisis deskriptif kualitatif dengan kerangka teori analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats). Teori ini akan digunakan untuk menggali kekuatan dan kelemahan perusahaan dalam hal kualitas produk, sumber daya, serta strategi pemasaran yang diterapkan, dan juga untuk mengidentifikasi peluang pasar yang dapat dimanfaatkan serta ancaman yang harus diwaspadai, seperti perubahan tren busana dan persaingan di pasar lokal. Data dikumpulkan melalui wawancara dengan manajemen dan karyawan, observasi langsung terhadap proses bisnis, serta analisis dokumen terkait perusahaan. Hasil dari penelitian ini diharapkan dapat memberikan gambaran yang jelas mengenai strategi bisnis yang diterapkan Yasmin Wiwid Label, serta rekomendasi untuk perbaikan dan pengembangan lebih lanjut dalam menghadapi persaingan di pasar busana Bandar Lampung. Penelitian ini juga bertujuan untuk memberikan kontribusi dalam pengembangan teori dan praktik strategi bisnis pada industri fashion di tingkat lokal.
Pengaruh Literasi Keuangan dan Gaya Hidup Pada Perilaku Keuangan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung Ely Sabeth San Aprila; Luke Suciyati Amna; Habiburrahman Habiburrahman; M. Emil Rachman
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2083

Abstract

Penelitian ini bermaksud menyelidiki apakah perilaku keuangan mahasiswa fakultas ekonomi bisnis universitas bandar lampung dikontribusii oleh literasi keuangn dan gaya hidup. Studi ini melibatkan mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Bandar Lampung. Studi berikut, dilakukan secara kuantitatif menggunakan kuesioner sebagai alat penelitian, dengan 91 responden yang terlibat dalam penelitian. Data dianalisis menggunakan SPSS versi 26, dengan berbagai uji yang mencakup statistic deskriptif, validitas, reabilitas, asumsi klasik, regresi linier berganda, uji t, uji f, dan uji koefisien determinasi. Dengan nilai efesian determinasi 0,466. Variabel literasi keuangan dan gaya hidup dapat memkontribusii perilaku keuangan sebesar 46,6 persen. Jika berdasarkan uji simultan, memperoleh nilai Fhitung sebanyak 38.452 yang lebih besar dari Ftabel 3.099. Dengan demikian, dapat disimpulkan bahwa kedua variabel ini berkorelasi satu sama lain dan berkontribusi sebesar 45,4% pada perilaku keuangan. Mahasiswa yang paham dengan literasi keuangan akan lebih bijak dalam penggunaan keuangan yang mereka miliki. Hasil penelitian ini menunjukan bahwa literasi keuangan dan gaya hidup memengaruhi perbuatan keuangan mahasiswa. Dengan adanya penelitian ini dapat menambah wawasan dan menambah pengertian mereka agar dapat mengatur keuangan mereka dengan baik dan teratur dengan memahami keuangan mereka dan berusaha untuk mengurangi gaya hidup yang berlebihan.
Pengaruh Promosi Online dan Brand Image Terhadap Keputusan Pembelian Pada Produk Satu Kata Cafe & Resto di Bandar Lampung Christoper Arianto; Habiburrahman Habiburrahman
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.2097

Abstract

Penelitian ini dilakukan untuk menyelidiki apakah Promosi Online dan Brand Image mempengaruhi Keputusan Pembelian, baik secara independen (masing-masing) maupun bersama-sama. Terdapat 2 variabel independen yang dilibatkan, yakni promosi online dan brand image, dan terdapat 1 variabel dependen yang dilibatkan, yakni keputusan pembelian. Pendekatan penelitian yang dipakai yakni Pendekatan Kuantitatif. Dengan menggunakan Metode Accidental Sampling, konsumen Satu Kata Cafe&Resto di Bandar Lampung dipilih secara kebetulan dan acak untuk membentuk sampel penelitian berjumlah 96 responden. Kuesioner didistribusikan secara online lewat formulir google, dipakai guna memperoleh data. Analisis regresi linier berganda dan analisis deskriptif adalah metodologi penelitian yang diimplementasikan, bersama pengujian asumsi klasik (normalitas, multikolinieritas, heteroskedastisitas) uji hipotesis, dan uji validitas dan reliabilitas. Program SPSS Statistics versi 25 kemudian digunakan untuk memproses data yang dikumpulkan. Menurut temuan penelitian, Keputusan Pembelian Produk Satu Kata Café & Resto di Bandar Lampung dipengaruhi secara positif dan signifikan oleh Promosi Online dan Brand Image, baik secara independen maupun bersama-sama.  
Implementasi Model Seci dalam Meningkatkan Learning Organization di Industri Multifinance: Studi Kasus FIFGroup Central Lampung Djerica Fitria Adinda S Raya; Habiburahman Habiburahman; Haninun Haninun
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11418

Abstract

                The increasingly dynamic development of the multifinance industry requires companies to possess strong adaptive capabilities and sustainable organizational learning. In this context, knowledge management has become a strategic factor in enhancing organizational competitiveness and performance. One of the widely applied knowledge management frameworks is the SECI model (Socialization, Externalization, Combination, and Internalization), which explains the process of knowledge conversion between tacit and explicit knowledge. This study aims to analyze the effect of the SECI model on learning organization at FIFGROUP Central Lampung. This study employs a quantitative approach using Partial Least Square–based Structural Equation Modeling (SEM-PLS). Data were collected through questionnaires distributed to employees of FIFGROUP Central Lampung using a five-point Likert scale. Data analysis was conducted using SmartPLS software to examine validity, reliability, and causal relationships among the research variables.The results indicate that the SECI model has a positive and significant effect on learning organization simultaneously. Partially, the dimensions of socialization, externalization, combination, and internalization each have a positive effect on learning organization, with varying levels of contribution. These findings suggest that the effectiveness of the knowledge conversion process plays a crucial role in building an adaptive and sustainable learning organization within the multifinance industry.This study is expected to contribute theoretically to the development of knowledge management and learning organization literature, as well as provide practical implications for the management of FIFGROUP Central Lampung in formulating strategies to strengthen organizational learning based on the SECI model.
Pengaruh Employee Engagement dan Work Life Balance Terhadap Kinerja Pegawai pada Badan Perencanaan Pembangunan Daerah Kabupaten Lampung Selatan Julio Cheppy Maulidi; Habiburahman Habiburahman; Haninun Haninun
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11438

Abstract

This study aims to analyze the effect of employee engagement and work–life balance on employee performance at the Regional Development Planning Agency (Bappeda) of South Lampung Regency. This research employs a quantitative approach using a survey method. The population consists of all civil servant employees at Bappeda South Lampung Regency, totaling 66 respondents. A census sampling technique was applied, whereby the entire population was used as the research sample. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results indicate that employee engagement has a positive and significant effect on employee performance, work–life balance also has a positive and significant effect on employee performance, and both variables simultaneously have a positive and significant effect on employee performance. The conclusion of this study indicates that employee performance at Bappeda South Lampung Regency is significantly influenced by employee engagement and work–life balance, both partially and simultaneously, demonstrating that improvements in these variables contribute to enhanced employee performance.
Analisis Faktor-Faktor yang Mempengaruhi Retensi Dokter dan Dokter Spesialis di RSUD Ragab Begawe Caram Kabupaten Mesuji: Suatu Pendekatan Kualitatif Niesfu Syakhra; Iskandar Ali Alam; Habiburrahman Habiburrahman
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11472

Abstract

Doctor retention is a critical issue for regional hospitals in ensuring sustainable healthcare services. This study aims to analyze the factors influencing the retention of doctors and specialists at RSUD Ragab Begawe Caram, Mesuji Regency. A qualitative case study approach was employed, with data collected through in-depth interviews, observation, and document analysis. Data were analyzed using thematic analysis. The study is grounded in Herzberg’s Two-Factor Theory, Job Embeddedness Theory, and Social Exchange Theory. The findings indicate that doctor retention is influenced by both intrinsic and extrinsic factors. Intrinsic factors include work meaning, professional responsibility, and commitment to service, while extrinsic factors involve workload, incentive systems, work facilities, organizational support, and policy certainty. Doctor embeddedness is reflected through the dimensions of fit, links, and sacrifice, which are shaped by work relationships, environmental suitability, and personal considerations. Social and regional environmental conditions, such as access to facilities and distance from family, also affect doctors’ decisions to remain. The study concludes that intrinsic motivation plays a key role in doctor retention; however, it must be supported by adequate organizational systems and environmental conditions. Strengthening human resource policies, improving organizational support, and enhancing doctors’ welfare are essential to ensure sustainable retention in regional hospitals.
THE INFLUENCE OF FLEXIBLE WORKING ARRANGEMENTS AND WORK TECHNOLOGY ON GENERATION Z PRODUCTIVITY, FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF BANDAR LAMPUNG 2022–2025 Rianto, Rianto; Habiburahman, Habiburahman
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38798

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh flexible working arrangement dan teknologi kerja terhadap produktivitas kerja Generasi Z di Bandar Lampung. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung yang berjumlah 761 mahasiswa. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria mahasiswa semester akhir, sehingga diperoleh sampel sebanyak 88 responden berdasarkan perhitungan rumus Slovin. Pengumpulan data dilakukan melalui kuesioner berbasis Google Form, kemudian data dianalisis menggunakan perangkat lunak SPSS versi 27 dengan metode analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa flexible working arrangement berpengaruh positif dan signifikan terhadap produktivitas kerja mahasiswa Generasi Z, teknologi kerja juga berpengaruh positif dan signifikan terhadap produktivitas kerja, serta flexible working arrangement dan teknologi kerja secara simultan berpengaruh signifikan terhadap produktivitas kerja mahasiswa Generasi Z Universitas Bandar Lampung. Temuan ini mengindikasikan bahwa penerapan fleksibilitas kerja yang didukung oleh teknologi kerja yang memadai mampu menciptakan kondisi kerja yang kondusif, meningkatkan efisiensi, serta mendorong produktivitas kerja mahasiswa Generasi Z.