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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi JURNAL PETIK INTERACTION: Jurnal Pendidikan Bahasa Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmu Komunikasi Dan Media Golden Ratio of Data in Summary Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Pengabdian Masyarakat Dharma Andalas Innovative: Journal Of Social Science Research
Rosiana Andhikasari
Universitas Bina Sarana Informatika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pelatihan Strategi Komunikasi Efektif Untuk Implementasi Parenting Pada Wali Santri Pesantren Motivator Al Qur’an Tazakka Bogor Arina Muntazah; Rindana Intan Emeilia; Rosiana Andhikasari; Abdul Aziz
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 1 (2022): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1074.528 KB) | DOI: 10.47233/jpmda.v1i1.530

Abstract

In this era of increasingly modern development, many parents are worried about their children's associations which can easily deviate from social norms, so that not a few of today's Muslim parents entrust education and child care in Islamic boarding schools, in addition to aiming to mature religious knowledge, but also boarding schools are expected to cultivate the morals of their students so that they have noble character. However, it turns out that there are still many people who do not know that the responsibility for fostering children is not only on the part of the pesantren, parents also have a very important role in communicating with children to implement parenting in order to print their children to become good, moral individuals, and have a noble character as expected. In response to this, this Community Service activity is expected to make participants aware that it is very important to have skills in the field of parenting communication. The Community Service Partner (PM) is the Guardian of the Al-Qur'an Motivator Islamic Boarding School Tazakka Bogor, which is located at Jl. Raya Jampang Gang Masjid No.56 RT.02/RW.06, Jampang, Kemang, Bogor Regency, West Java 16310I. The solution that is expected to be a solution to the problems that are problems for the guardians of the Al Qur'an Motivator Islamic Boarding School Tazakka Bogor, namely: This Community Service activity is carried out directly face to face which is located in the pesantren hall while still paying attention to strict health protocols. The result of this training is an increase in the knowledge and skills of the guardians of students to implement parenting communication effectively.
LEARNING COMMUNICATION STRATEGY IN DIGITAL-BASED TRAINING INSTITUTIONS (CASE STUDY IN ONLINE TRAINING CLASS "SKILL ACADEMY") Arina Muntazah; Rosiana Andhikasari; Rindana Intan Emeilia; Novalia Novalia
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1449

Abstract

This study aims to identify and explain the communication strategies used in online learning at digital-based training institutions. This study used a qualitative method with data collection techniques through interviews and observations in the Pre-Employment Skills Academy online training class. The study results show that the online learning communication strategy takes place effectively, namely by using the right technology in the form of e-learning platforms and mobile applications, there is an interaction between students and instructors, as well as clear and structured delivery of material.
AIDA DALAM DIGITAL MARKETING COMMUNICATION LEMBAGA AMIL ZAKAT NASIONAL DOMPET DHUAFA Arina Muntazah; Rosiana Andhikasari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.2115

Abstract

This study is purposed to analyse the AIDA strategy model (Attention, Interest, Desire and Action) in digital marketing communication strategies at Laznas Dompet Dhuafa. In this study, a qualitative approach was used with a descriptive study research method. The results showed that AIDA became the model applied by Laznas Dompet Dhuafa in planning and developing digital communication marketing strategies, with the use of digital media websites and social media to attract attention (attention), give an attractive impression (interest), make potential donors have a desire (desire) to donate and make potential donors take decisions (action) to donate at Laznas Dompet Dhuafa.
Workshop Penggunaan Instagram Sebagai Strategi Bisnis Pemasaran Digital Bagi Rismada (Remaja Masjid Raudhatul Huda) Emeilia, Rindana Intan; Andhikasari, Rosiana; Muntazah, Arina; ., Novalia; Aziz, Abdul
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v3i1.1515

Abstract

One of the social media most used by teenagers is Instagram. Indonesia is in fourth place as the country with the largest Instagram users in the world. The number of Instagram users in Indonesia reached 89.15 million. Reasons for using Instagram include social interaction, filling free time, and knowing what other people are talking about. There are still many teenagers who don't understand the potential of Instagram as a digital marketing tool for running a business. In fact, teenagers who are the younger generation have a great opportunity to become successful young entrepreneurs by utilizing digital platforms such as Instagram. The ability and skills to use Instagram as a digital marketing medium also enable teenagers to prepare themselves to face the demands of an increasingly digital world of work. This Community Service Partner is Raudhatul Huda Mosque Youth (Rismada) located at Jl. Dr. Ciptomangunkusumo, Gg. H. Ripuh, RT 002 RW 009, North Paninggilan, Ciledug District, Tangerang City 15153. Rismada is a community service program partner which is classified as an economically/socially unproductive partner. The routine activities that Rismada usually carries out are religious activities and social activities. The community service team provided workshops on basic concepts of business strategy, digital marketing and business use of Instagram; (b) providing workshops by practicing the use of Instagram features, especially Instagram business, to carry out digital marketing business strategies. Activities carried out include, for example, creating an Instagram business account (Instagram ads), optimizing the features on Instagram business and creating interesting content; (c) Providing training and assistance to participants during the workshop activities.
Workshop Kepemimpinan Digital Dalam Meningkatkan Kemampuan Komunikasi Pada PAC Fatayat NU Pinang Aziz, Abdul; Emeilia, Rindana Intan; Muntazah, Arina; Andhikasari, Rosiana
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v3i2.1949

Abstract

The emergence of the digital era and Industry 4.0 has brought a paradigm shift in understanding and practicing leadership. This concept is known as ‘digital leadership,’ emphasizing the importance of adapting to information technology and communication developments. The community service partner in this case is the Branch Leader (Pimpinan Anak Cabang or PAC) of Fatayat NU Pinang, located at Jl. M. Jali RT 02/03, Kunciran Jaya Subdistrict, Pinang City, Tangerang 15153. Fatayat NU Pinang is a community service partner classified as economically and socially non-productive. Their routine activities typically involve education, training, and religious social activities. Based on this context, the Faculty of Communication and Language at Universitas Bina Sarana Informatika will conduct a community service activity titled ‘Digital Leadership Workshop to Enhance Communication Skills for PAC Fatayat NU Pinang.’ The choice of this title is based on the challenges faced by the partner: (a) limited knowledge and understanding of digital leadership concepts, and (b) limited skills and abilities in using digital media as an organizational communication channel. The proposed solutions to address these challenges include: (a) providing workshop materials on basic digital leadership concepts, and (b) conducting a workshop on practical usage of Zoom meetings as a communication tool. The planned activity involves simulation sessions, optimizing Zoom features such as screen sharing, breakout rooms, polling, and chat. The expected outcomes of this community service project are articles in local electronic media and an increase in participants’ knowledge, understanding, skills, and abilities related to digital leadership and communication.
Implementation of Digital Literacy in Learning at SMK Sore Andhikasari, Rosiana; Novalia, Novalia; Emeilia, Rindana Intan; Muntazah, Arina
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4912

Abstract

This study aims to describe the implementation of digital literacy in learning at SMK Sore. This research is a qualitative case study research. Data in this study is by observation, interviews, documentation, and artifacts. Data analysis in this research is the transcription and codification of interview and observation data, identification, and analysis of document data and artifacts. The results of this study show that implementing digital literacy in learning conducted by SMK Sore is very good for teachers, students, and schools and can also facilitate teaching and learning activities.
Efektivitas Penggunaan Internet Sebagai Media Komunikasi Dalam Meningkatkan Tugas Akhir Mahasiswa Akademi Komunikasi Novianita, Riastri; Andhikasari, Rosiana; Pratiwi, Cindya Yunita
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 6 No. 2 (2020): Volume 6 No 2 Tahun 2020
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/petik.v6i2.1165

Abstract

Abstrak – Penelitian ini menekankan pada penggunaan intenet sebagai media komunikasi mahasiswa Akademi Komunikasi UBSI dalam meningkatkan tugas akhir, dan juga melihat efektivitasnya pada dosen pembimbing dan mahasiswa. Aktivitas internet yang digunakan dalam penelitian ini adalah www, email, dan news group, juga untuk mengetahui media apa saja yang digunakan oleh dosen dan mahasiswa dalam melakukan kegiatan bimbingan tugas akhir. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Metode penelitian yang dipilih dalam penelitian ini yaitu studi kasus, karena peneliti merasa hal ini tepat dalam menggambarkan secara mendalam tekait fenomena yang diteliti. Dari semua narasumber dosen pembimbing dan mahasiswa tersebut dapat diambil kesimpulan bahwa dosen dan mahasiswa UBSI sudah terbiasa dengan penggunaan internet dalam kehidupan sehari-hari. mahasiswa mampu menerima masukan dan pengajaran dosen selama bimbingan menggunakan aplikasi internet, sehingga untuk kedepannya proses kegiatan bimbingan tugas akhir yang biasanya dilakukan secara manual dengan tatap muka langsung dapat dialihkan ke digital seperti penggunaan zoom, whatsapp, dan lain-lain. Kata kunci – internet, media komunikasi, mahasiswa. Abstract – This study emphasizes the use of the internet as a communication medium for students of the UBSI Communication Academy in improving their final assignments, and also sees its effectiveness in supervisors and students. Internet activities used in this study are www, email, and news groups, as well as to find out what media are used by lecturers and students in conducting final assignment guidance activities. This research is a descriptive study with a qualitative approach. The research method chosen in this research is a case study, because the researcher feels this is appropriate in describing in depth the phenomenon under study. From all the lecturers and students, it can be concluded that UBSI lecturers and students are familiar with the use of the internet in everyday life. Students are able to receive input and teaching from lecturers during guidance using internet applications, so that in the future the process of final assignment guidance activities which are usually done manually face-to-face can be transferred to digital such as using zoom, WhatsApp, and others. Keyword – internet, commucation media, college student.
The Image of the General Elections Commission (KPU) in the 2024 Presidential Election N. Novalia; Rindana Intan Emeilia; Arina Muntazah; Rosiana Andhikasari
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.734

Abstract

Throughout the organization of presidential elections in Indonesia, the General Elections Commission (KPU) has often been in the public spotlight. In this context, the image of the KPU, which consists of trust, reality, cooperation, and awareness, serves as the indicators used by the public to evaluate the institution. This research employs a qualitative methodology and is based on a literature review of previous studies and surveys conducted by several independent organizations. Surveys by Kompas Research and Development (Litbang Kompas) and Databoks support this assessment. The results show that public trust in the KPU has declined due to political dispute issues, with a score of 277. However, according to the Litbang Kompas survey on the reality indicator, the public perceives the KPU's image positively, with a score of 62%. On the cooperation indicator, public political participation in the presidential election continues to increase. Regarding the awareness aspect, the lack of public political knowledge is a critical point in Indonesian politics. Therefore, as the institution responsible for organizing elections, the KPU needs to continuously improve its performance and image.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA TOKO RINA DI KABUPATEN BREBES Rosiana Andhikasari; Arina Muntazah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 2 (2021): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i2.1414

Abstract

Rumusan masalah dalam penelitian ini adalah bagaimana penerapan komponen strategi pemasaran dan promosi dalam meningkatkan penjualan pada Toko Rina Brebes. Sedangkan tujuan penelitian ini adalah untuk mengetahui penerapan komponen strategi pemasaran dan promosi dalam meningkatkan penjualan pada Toko Rina Brebes. Obyek dalam penelitian ini adalah pemilik usaha dan karyawan. Teori yang digunakan yaitu strategi pemasaran yang terdiri dari segmentasi, targeting, positioning, diferentation. Promosi yang terdiri dari penjualan pribadi, periklanan, publikasi, promosi penjualan, dan hubungan masyarakat. Jenis penelitian yang digunakan oleh penulis adalah penelitian lapangan (field research), dengan menggunakan pendekatan kualitatif deskriptif. Teknik yang digunakan dalam pengumpulan data pada penelitian ini antara lain observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan dalam penelitian ini bersifat induktif. Hasil penelitian ini adalah dalam penerapan strategi pemasaran Toko Rina saat ini telah menerapkan empat komponen dalam teori strategi pemasaran yaitu segmentasi, targeting, positioning, dan diferentation. Namun penerapan strategi pemasaran Toko Rina saat ini belum optimal pada komponen segmentasi dan targeting, sehingga belum mampu menimgkatkan penjualan. Penerapan promosi Toko Rina saat ini telah menerapkan lima cara dalam teori promosi yaitu penjualan pribadi (personal selling), periklanan (advertising), publikasi (publicity), promosi penjualan (sales promotion), dan hubungan masyarakat (public relations). Namun penerapan promosi Toko Rina saat ini belum optimal pada cara promosi penjualan pribadi (personal selling), promosi penjualan (sales promotion), dan hubungan masyarakat (public relations) sehingga belum mampu meningkatkan penjualan.
AIDA DALAM DIGITAL MARKETING COMMUNICATION LEMBAGA AMIL ZAKAT NASIONAL DOMPET DHUAFA Arina Muntazah; Rosiana Andhikasari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.2115

Abstract

This study is purposed to analyse the AIDA strategy model (Attention, Interest, Desire and Action) in digital marketing communication strategies at Laznas Dompet Dhuafa. In this study, a qualitative approach was used with a descriptive study research method. The results showed that AIDA became the model applied by Laznas Dompet Dhuafa in planning and developing digital communication marketing strategies, with the use of digital media websites and social media to attract attention (attention), give an attractive impression (interest), make potential donors have a desire (desire) to donate and make potential donors take decisions (action) to donate at Laznas Dompet Dhuafa.
Co-Authors ., Novalia Abdul Aziz Abdul Aziz Abdul Aziz Abdul Aziz Arina Muntazah Arina Muntazah Cindya Yunita Pratiwi Ferrari Lancia Geofakta Razali N. Novalia Novalia Novalia Novalia Novalia Novalia, N. Novianita, Riastri Pratiwi, Cindya Yunita Riastri Novianita Rindana Intan Emeilia