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PENGARUH PEMBENTUKAN CITRA PDAM TERHADAP OPINI MASYARAKAT TULUNGAGUNG Andhikasari, Rosiana; Muntazah, Arina
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 5 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is aimed to investigate the effect of image formation factor components such as physical identity, non physical identity, organitation management, product quality, activity and relations. Besides, it is also used to know which component has the biggest part in influencing the public opinion. Variable X1 is physical identity, variable X2 is non physical identity, variable X3 is organitation management, Variable X4 is product quality, Variable X5 is activity and relations, and variable Y is public opinion. Related literature used in this research is image formation and public opinion. This research belongs to quantitative research with corelational description. Sample employed here is 100 people. In gathering the data, questionnaire is used and the result is counted by using likert scale. Moreover, to make the data valid, some tests are also used. They are validity test, reliability test, and classic assumption test that covers normality test and multicollinearity test. Furthermore, the data are analyzed by using double linier regression analysis. From the results of data analysis and discussion it was found that together the variables of physical identity (X1), non physical identity (X2), organitation management (X3), product quality (X4), activity and relations (X5) have a significant effect on public opinion (Y). The contribution of these five variables amounted to 59.1%, the remaining approximately 40.9% influenced by other factors besides these five variables. The existence of influence together, indicating that these five variables is what determines the level of public opinion.
The Image of the General Elections Commission (KPU) in the 2024 Presidential Election Novalia, N.; Emeilia, Rindana Intan; Muntazah, Arina; Andhikasari, Rosiana
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.734

Abstract

Throughout the organization of presidential elections in Indonesia, the General Elections Commission (KPU) has often been in the public spotlight. In this context, the image of the KPU, which consists of trust, reality, cooperation, and awareness, serves as the indicators used by the public to evaluate the institution. This research employs a qualitative methodology and is based on a literature review of previous studies and surveys conducted by several independent organizations. Surveys by Kompas Research and Development (Litbang Kompas) and Databoks support this assessment. The results show that public trust in the KPU has declined due to political dispute issues, with a score of 277. However, according to the Litbang Kompas survey on the reality indicator, the public perceives the KPU's image positively, with a score of 62%. On the cooperation indicator, public political participation in the presidential election continues to increase. Regarding the awareness aspect, the lack of public political knowledge is a critical point in Indonesian politics. Therefore, as the institution responsible for organizing elections, the KPU needs to continuously improve its performance and image.
Strategi Komunikasi Dinas Sosial Tangerang Selatan Dalam Program Pelayanan Penyaluran Alat Bantu Disabilitas Emeilia, Rindana Intan; Novalia, Novalia; Muntazah, Arina; Andhikasari, Rosiana
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13350

Abstract

Penelitian ini bertujuan mengetahui strategi komunikasi Dinas Sosial Tangerang Selatan dalam program pelayanan penyaluran alat bantu disabilitas. Metode yang digunakan kualitatif deskriptif. Teknik pengumpulan data berupa wawancara, dokumentasi dan studi literatur. Hasil penelitian menunjukan bahwa strategi komunikasi yang digunakan Dinas Sosial Tangerang Selatan melibatkan tahapan sistematis dan kolaboratif. Tahapan sistematis strategi komunikasi yang dilakukan dimulai dari penelitian, perencanaan, pelaksanaan, evaluasi dan pelaporan. Selain itu, strategi komunikasi dalam program ini juga bersifat kolaboratif melibatkan kerjasama dengan berbagai pihak baik di tingkat RT, RW, Kelurahan, Kecamatan hingga lembaga sosial seperti Pertuni.
Lobi Dan Negosiasi Dalam Komunikasi Bisnis (Studi Kasus Talent Agency Rens Management) Rindana Intan Emeilia; Novalia Novalia; Arina Muntazah; Rosiana Andhikasari
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1814

Abstract

Industri penyedia jasa tenaga kerja event seperti talent agency menghadapi tantangan kompleks dalam membangun dan mempertahankan kerja sama bisnis. Menyikapi hal tersebut, komunikasi bisnis melalui lobi dan negosiasi memiliki peran penting dalam membangun hubungan yang berkelanjutan. Penelitian ini bertujuan untuk menjelaskan praktik lobi dan negosiasi dalam komunikasi bisnis talent agency Rens Management. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, dokumentasi, dan studi literatur. Hasil penelitian menunjukkan bahwa Rens Management menerapkan strategi lobi secara langsung (direct lobbying) dengan pendekatan networking, cognitive problem, dan cost and benefit. Lobi dilakukan sebagai upaya awal membangun kepercayaan dan menyampaikan nilai layanan kepada klien. Sementara itu, proses negosiasi dilakukan melalui enam tahap yaitu perencanaan, persiapan, pengumpulan informasi, bidding, penutupan bidding, dan penerapan kesepakatan. Strategi negosiasi yang digunakan adalah pendekatan win-win, dengan fleksibilitas penawaran sesuai kebutuhan klien tanpa mengorbankan kualitas layanan. Praktik lobi dan negosiasi yang dilakukan Rens Management menunjukkan penerapan komunikasi bisnis berbasis hubungan sosial, profesionalisme, dan keberlanjutan relasi.