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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal EMT KITA Journal of Information System, Applied, Management, Accounting and Research eCo-Buss Jurnal Ilmiah Wahana Pendidikan International Journal of Education, Social Studies, And Management (IJESSM) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS BUSINESS AND ENTERPREUNERSHIP JOURNAL International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Ilmiah Cano Ekonomos Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) International Journal of Economics, Business and Innovation Research Jurnal Ilmiah Cano Ekonomos
Farida Efriyanti
Universitas Bandar Lampung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Pengaruh Cita Rasa Produk, Lokasi, Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Bisnis Dijou Coffeebar Vonny Tiara Narundana; Eva Sari; Farida Efriyanti
Business and Enterpreneurship Journal (BEJ) Vol 3, No 2 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/bej.v3i2.883

Abstract

Perekonomian di segala bidang terus melaju serta berkembang dengan pesat, seperti bisnis industri kuliner, bisnis industri kuliner sekarang semakin meningkat serta berkembang. Semua kalangan, mulai dari remaja hingga manula saat  ini gemar mengunjungi coffee shop. Penelitian ini bertujuan untuk mengetahui pengaruh cita  rasa produk, lokasi dan harga terhadap keputusan pembelian konsumen di Dijou Coffeebar. Dalam penelitian ini, teknik pengumpulan data menggunakan kuesioner dengan skala likert. Populasi yang digunakan ialah konsumen yang sedang mengonsumsi Dijou Coffeebar. Sampel penelitian berjumlah 97 orang. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data untuk menguji hipotesis meliputi uji t (parsial) dan uji f (simultan) uji regresi linier berganda dan koefisien determinasi. Pengujian ini menunjukkan bahwa variabel cita rasa produk, lokasi, dan harga memiliki pengaruh signifikan serta positif terhadap keputusan konsumen pada bisnis Dijou Coffeebar. Perusahaan perlu lebih meningkatkan layanan, memantau dan memperbarui menu atau menambahkan lagi lebih banyak menu, sebagai akibatnya konsumen dapat benar-benar tertarik untuk tetap mengkonsumsi serta mengunjungi bisnis Dijou Coffeebar, selain itu memberikan promo-promo menarik lainnya, maka konsumen akan merasakan manfaat dari apa yang dikonsumsinya sehingga nantinya mempengaruhi kecenderungan konsumen untuk mengkonsumsi lebih.Kata Kunci: Cita Rasa Produk; Lokasi; Harga; Dan Keputusan Pembelian.
Pengaruh Fitur Customer Review dan Persepsi Risiko Terhadap Keputusan Pembelian pada Pengguna Shopee (Studi pada Mahasiswa Universitas Bandar Lampung Prodi Manajemen Angkatan 2019) Muhammad Fadil; Farida Efriyanti
Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i3.1251

Abstract

This study aims to analyze the impact of two independent variables, customer evaluation and perceived risk, on Shopee users' purchasing decisions. These are factors that deserve attention in the digital age because they have great potential to influence consumer behavior when shopping on the Shopee platform. Research subjects include classmates from the Faculty of Economics of Bandar Lampung University, Class of 2019. The research sample used is 107 respondents and the sampling is done according to Slovin's formula to ensure the level of study. representation of the data. Collected data were analyzed by the method of coefficient of determination analysis and tested by t-test and F-test to test the research hypothesis. Research results show that customer reviews and perceived risk have a significant influence on the purchasing decision of Shopee users. These results provide valuable information for sellers on the Shopee platform so that they can better understand the importance of product quality assessments from customers and the perceived risk. influence consumers' purchasing decisions. While the results of this study provide relevant insights, the study also recognizes that there are other factors that can influence shopping behavior at Shopee. Therefore, other variables should be included in further research for a more comprehensive understanding of consumer buying behavior in the e-commerce environment.
Pengaruh Harga, Distribusi Dan Kualitas Produk Terhadap Minat Beli Pada CV. Anugerah Sejahtera Abadi Randy Claudio Owen; Ni Putu Widhia Rahayu; Farida Efriyanti
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 2 (2023): JIMB - VOLUME 6 NOMOR 2 September 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i2.19694

Abstract

Sebuah perusahaan didirikan sebagai organisasi yang berorientasi pada keuntungan, dengan tujuan memaksimalkan keuntungan untuk mendanai operasi, memastikan kelangsungan hidup, dan memungkinkan pertumbuhan perusahaan dalam lingkungan yang serba cepat. Oleh karena itu nilai penjualan perusahaan harus setinggi-tingginya jika ingin menghasilkan profit atau laba yang optimal. Namun pada CV. Anugerah Sejahtera Abadi ini terjadi ketidak stabilan dan penurunan omset apabila dirata-rata dari tahun 2017-2021, maka dari itu peneliti bertujuan untuk mengetahui pengaruh harga, distribusi dan kualitas produk terhadap minat beli pada CV. Anugerah Sejahtera Abadi. Desain penelitian menggunakan penelitian kuantitatif dan metode analisis menggunakan uji regresi linier berganda. Pendekatan dengan cara studi pustaka dokumentasi dan kuesioner. Dalam temuan ditemukan bahwa variabel harga, distribusi dan kualitas produk siginifikan dan positif secara bersamaan terhadap minat beli.
The Product Development Strategy To Increase Business Competitiveness Of PT Lambang Jaya Lampung Selatan M Daffa Arrizky; Farida Efriyanti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. Lambang Jaya South Lampung has quite a lot of competitors in the field of agricultural equipment engineering, factory construction, and providing factory equipment maintenance services. Of course it has many competitors in its field, especially PT Lambang Jaya which is located in the South Lampung area which is an industrial area in Lampung. The approach used in this research is a qualitative approach with descriptive analysis, Data Analysis Techniques. Data analysis in qualitative research is carried out during data collection as stated by Miles and Huberman, namely: data reduction, data display, withdrawal. Conclusions (concluding drawing), in this research results were obtained. In a proactive approach, the company carries out continuous research and development to anticipate future consumer needs and improve product quality. They also adapted marketing strategies that focused on understanding consumer needs and adjusting prices accordingly. Meanwhile, in a reactive approach, companies respond to market conditions or competitors with defensive, imitative and second but better strategies. They protect themselves from threats from competing products by maintaining the security of research and development results, as well as conducting research on competitor products to improve the quality of their own products
The Influence Of Product Prices And Reviews Purchase Decisions On E-Commerce Shopee (Case Study in the Community of Bandar Lampung City) Audy Frisca Rosa; Farida Efriyanti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to identify the influence of price and product reviews on purchasing decisions in the Shopee e-commerce case study in the Bandar Lampung community. This research uses quantitative methods using a sample of 100 respondents calculated using the Cochran formula. The analysis techniques used in this research are validity and reliability tests, classical assumption tests, multiple liner regression tests, hypothesis tests and coefficient of determination tests, data were processed using the IBM SPSS 25 (2023) application. Based on the results obtained in this research, price has a positive and significant effect on purchasing decisions, product reviews have a positive and significant effect on purchasing decisions. Then, together, price and product reviews have a positive and significant influence on purchasing decisions. Prices and product reviews can be an effective approach for sellers to influence purchasing decisions.
The Effect of Servant Leadership and Organizational Commitment on the Performance of PLN ULP Wayhalim Employees Arinaldo, Wendi; Efriyanti, Farida
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.209

Abstract

The purpose of this study is to determine the Effect of servant leadership and organizational commitment on employee performance. Questionnaires were given to 44 respondents and analyzed using multiple linear regression, multiple correlation, ordination, F test and t test. Based on the calculation results of IBM SPSS Statistics Version 26, it was obtained that servant leadership had a positive and significant effect on the performance of PLN ULP Wayhalim employees. This means that the better the servant leadership applied, the better the work of PLN ULP Wayhalim employees. Organizational commitment has a positive and significant effect on the performance of PLN ULP Wayhalim employees. Organizational commitment has a positive and significant effect on the performance of PLN ULP Wayhalim employees. This means that the higher the commitment of employees to the organization, the better the work of PLN ULP Wayhalim employees. Servant leadership and organizational commitment have a positive and significant effect on the performance of PLN ULP Wayhalim This means that the better the servant leadership applied and the greater the commitment of the employee organization, the better the work of PLN ULP Wayhalim employees.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Velg Dan Ban Mobil Pada Maju Jaya Wheels (MJ Wheels) di Kota Bandar Lampung Nelson, Farrel; Efriyanti, Farida
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 1 (2024): JISAMAR (December-February 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i1.1447

Abstract

This research aims to find out which marketing strategies are more important for increasing sales at PD stores. Maju Jaya Wheels to face the many competitors that are coming. The informants in this research were 2 employees and 8 consumers, consumers were users of HSR rims and GT tires (single elephant), consumers were at least 20 years old and over. The analysis method uses IFAS analysis, EFAS analysis, and SWOT analysis. Based on the description and discussion that has been presented, several points can be drawn from the SWOT analysis as well as strategies that can be implemented by PD. Maju Jaya Wheels Bandar Lampung in an effort to increase sales, based on the SWOT Matrix diagram above, it is known that PD. Maju Jaya Wheels Bandar Lampung is in quadrant I, where the situation is very favorable. In this quadrant, PD. Maju Jaya Wheels Bandar Lampung has opportunities and strengths so that it can take advantage of existing opportunities. The strategy that must be implemented in this condition is to support aggressive growth policies (growth oriented strategy).
The Effect of Total Quality Management and Work Motivation on Employee Performance at Cv. Pelangi Mitra Bandar Lampung Ghaniyy, Arrafi; Efriyanti, Farida
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.606

Abstract

This study aims to test employee performance at CV. Pelangi Mitra Bandar Lampung which is influenced by TQM and work motivation both individually and simultaneously. This research has a quantitative approach. The employee population owned by CV. Pelangi Mitra Bandar Lampung is 30 people which is called a saturated sample. Furthermore, questionnaires were distributed and the results were tested using SPSS 27 software with multiple linear tests. The results of this study, employee performance at CV. Pelangi Mitra Bandar Lampung is positively and significantly influenced by work motivation and overall quality management. Based on the results of the study, increasing employee work motivation and overall quality management implementation standards will directly increase productivity. This means that optimal employee performance will help achieve overall organizational goals if TQM and work motivation are implemented properly.
Pengaruh Struktur Modal dan Likuiditas Terhadap Profitabilitas Pada Usaha Mikro Kecil Menengah (UMKM) di Kecamatan Kemiling Tiara, Tiara; Efriyanti, Farida
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2028

Abstract

Riset ini dilakukan untuk memahami hubungan pada struktur modal, likuiditas, dan profitabilitas dalam Usaha Mikro Kecil, dan Menengah (UMKM) di Kecamatan Kemiling. Riset yang dilakukan adalah pendekatan kuantitatif, peneliti mengambil sampel sebanyak 98 pelaku UMKM dengan menggunakan rumus purposive sampling. Riset dikumpulkan melalui kuesioner dan dianalisis dengan teknik regresi linier berganda. mengevaluasi akibat variabel bebas terhadap variabel terikat. Instrumen penelitian memakai skala Likert untuk mengukur persepsi keuangan dan kinerja responden. Struktur Modal dan Likuiditas menjadi variabel bebas, sementara Profitabilitas berperan sebagai variabel terikat. Peneliti menggunakan analisis statistik untuk menguji signifikansi hubungan antar variabel serta mengukur tingkat pengaruhnya. Hasil analisis menunjukan bahwa Likuiditas memberikan dampak positif pada Profitabilitas, sementara, Struktur Modal tidak menunjukkan dampak positif pada Profitabilitas. Temuan ini mempunyai implikasi penting bagi pengembangan strategi keuangan UMKM, menekankan pentingnya pengelolaan likuiditas dalam meningkatkan kinerja bisnis. Penelitian merekomendasikan untuk mengoptimalisasi pengelolaan modal usaha, peningkatan akses pembiayaan dan pengembangan kapasitas keuangan UMKM melalui intervensi strategis pemerintah dan lembaga terkait.
Pengaruh Sistem Informasi Akuntansi Dan Karakteristik Wirausaha Terhadap Keberhasilan UMKM (Studi Kasus Pada Usaha Kopi Cap Gentong Di Bandar Lampung) Murtini, Henny; Sujawerni, v Wiratna; Ramadhan, M.Agung Setia; Amna, Luke Suciyati; Efriyanti, Farida
Jurnal Akuntansi dan Keuangan Vol 16, No 1 (2025): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jak.v16i1.4236

Abstract

Penelitian ini bertujuan untuk menganalisis dampak dari Sistem Informasi Akuntansi serta sifat-sifat wirausaha terhadap pencapaian keberhasilan (UMKM). Penelitian ini menerapkan pendekatan kuantitatif dan menggunakan SPSS sebagai sarana untuk menganalisis informasi. Pengujian kualitas data yang dilakukan meliputi validitas dan konsistensi, Selanjutnya, dilakukan pengujian terhadap asumsi-asumsi dasar, yang mencakup uji distribusi normal, uji multikolinearitas, dan uji heteroskedastisitas. Selanjutnya, pengujian hipotesis dilaksanakan dengan menerapkan uji t, yang kemudian dilanjutkan dengan analisis koefisien determinasi. Jumlah partisipan dalam studi ini berjumlah 30 individu. Metode yang diterapkan untuk pengambilan sampel adalah teknik jenuh, yang mengindikasikan bahwa semua responden berperan sebagai subjek dalam penelitian ini. Temuan penelitian mengindikasikan bahwa variabel Sistem Informasi Akuntansi dan sifat-sifat kewirausahaan berkontribusi secara positif dan signifikan terhadap kesuksesan Usaha Mikro Kecil Menengah (UMKM) Kopi Cap Gentong di Bandar Lampung. Diharapkan dengan penelitian ini dapat menjadi reverensi bagi Kopi Cap Gentong Di Bandar Lampung untuk lebih memperhatikan pengaruh Sistem Informasi Akuntansi Dan Karakteristik Wirausaha untuk keberhasilannya
Co-Authors Aminah, Aminah Arinaldo, Wendi Audy Frisca Rosa Eva Sari Ferdy Rahman Galih Pamungkas, Galih Ghaniyy, Arrafi Hepiana Patmarina Herry Goenawan Soedarsa Hutagalung, Krisman Daniel Indrayenti Indrayenti Iskandar Ali Alam Luke Suciyati Amna M Daffa Arrizky Muhammad Fadil Muhammad Rafi Fadila Murtini, Henny Nelson, Farrel Ni Komang Rada Ni Putu Widhia Rahayu Nurma Zulia Saputri Olivia Wijaya Rafi Fadila, Muhammad Ramadhan, M.Agung Setia Ramadhani Wulandari Randy Claudio Owen Retno Anggraini Riswan RISWAN Sarah Genevine Sarifatul Khotijah Sufyan Edi Hartanto Sujawerni, v Wiratna Syamsu Rizal Tiara, Tiara Vonny Tiara Narundana Wayan Saputra Yunus Fiscal