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All Journal JKMS : Jurnal Ilmu Komunikasi Komunikasi : Jurnal Komunikasi Jurnal Minfo Polgan (JMP) Journal of Innovation Research and Knowledge CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ilmu Komunikasi dan Sosial Politik J-CEKI Ulil Albab PESHUM Jurnal Ilmiah Manajemen Dan Kewirausahaan International Journal of Economics and Management Research
Retasari Dewi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Implementasi Cyber Public Relations Humas Pemerintah Kabupaten Sumedang melalui Media "WA KEPO" Raisya Wahyuning Maulida; Evi Novianti; Retasari Dewi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 3 No. 5: Agustus 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v3i5.4759

Abstract

Sumedang Regency Government implements cyber public relations by designing and managing public information using a social media platform called WA KEPO (WhatsApp Kebutuhan Informsi dan Pelayanan Online). This research aims to examine how the Sumedang Regency Government implements cyber public relations. The study employs a qualitative approach with a case study research method. The findings indicate that the Sumedang Regency Government uses WA KEPO as a medium for public information to ensure transparency. Information shared through WA KEPO demonstrates a commitment to transparency. The presence of cyber public relations elements in WA KEPO shows that using WA KEPO as a public information medium represents a form of cyber public relations activity and reflects digital transformation within the government system. The public uses WA KEPO to access information and public services. Although the platform has facilitated access to information, the effectiveness and challenges faced by users when accessing WA KEPO need to be re-evaluated. The Sumedang Regency Government implements cyber public relations through WA KEPO by taking strategic steps to establish the platform and by collaborating with regional organizations (OPDs) and vertical agencies. The choice of WhatsApp is based on its widespread use among people in Indonesia and the convenience and speed it offers in delivering information. This study concludes that the Sumedang Regency Government effectively implements cyber public relations through WA KEPO as an information medium.
Implementasi Strategi Marketing Public Relations pada Rumah Sakit Swasta di Kota Bandung Renata Anisa; Retasari Dewi; Yustikasari, Yustikasari
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.8049

Abstract

Rumah sakit berperan untuk memberikan pelayanan kesehatan yang optimal kepada masyarakat. Pertumbuhan jumlah rumah sakit disertai fasilitas dengan teknologi tinggi mendorong bisnis pada sektor kesehatan semakin kompetitif. Rumah sakit mengimplementasikan strategi marketing public relations untuk membangun reputasi, awareness, kepercayaan, serta loyalitas pasien terhadap rumah sakit. Penelitian ini bertujuan untuk mengetahui implementasi marketing public relations pada salah satu rumah sakit swasta terkemuka di Kota Bandung. Teknik pengumpulan data yang digunakan adalah studi pustaka, wawancara, dan observasi. Hasil penelitian menunjukkan bahwa rumah sakit mengimplementasikan strategi push, pull, pass untuk meningkatkan brand awareness, membangun kepercayaan, dan menciptakan loyalitas pelanggan, dengan masing-masing target yakni pasien dan keluarga pasien, distributor dan perusahaan, serta komunitas dan masyarakat. Strategi marketing public relations tersebut diturunkan kedalam program yang inovatif seperti promosi kesehatan, penggunaan mobile applications, handling complain, survey ,joint promotion, gathering, special event, talk show, dan optimalisasi media digital website, Instagram, youtube rumah sakit.
TAKTIK PROMOSI KESEHATAN RUMAH SAKIT DI JAWA BARAT DALAM MENINGKATKAN AWARENESS PUBLIK MENGENAI KESEHATAN Renata Anisa; Retasari Dewi; Yustikasari, Yustikasari
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8053

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana taktik promosi kesehatan rumah sakit umum daerah (RSUD) di Kabupaten Cirebon dalam meningkatkan awareness publik mengenai kesehatan, serta media komunikasi yang digunakan. Metode Penelitian ini menggunakan pendekatan kualitatif dengan studi deskriptif. Peneliti mendeskripsikan bagaimana taktik promosi kesehatan yang diaplikasikan oleh RSUD di Kabupaten Cirebon dalam meningkatkan awareness publik mengenai kesehatan. Peran dan Fungsi Promosi Kesehatan Rumah Sakit Umum Daerah di Kabupaten Cirebon dilaksanakan oleh PKRS dan Humas. PKRS berfokus pada edukasi kesehatan kepada masyarakat rumah sakit dan publik. Sementara, humas memiliki fungsi untuk penghubung dengan masyarakat dan menjadi sarana komunikasi serta informasi. Taktik promosi kesehatan yang digunakan rumah sakit adalah penyuluhan kesehatan secara langsung sesuai topik yang diangkat pada pasien, keluaga pasien, dan tenaga kesehatan, edukasi kesehatan ke petugas puskesmas binaan, special event seperti jalan sehat serta talk show kesehatan di radio dan televisi. Pada taktik special event, kegiatan dilaksanakan dengan berkolaborasi degan Ikatan Dokter Indonesia (IDI) dan Pondok Pesantren di wilayah Cirebon. Rumah sakit telah menjalankan peran dan fungsi promosi kesehatan sesuai peraturan Menteri Kesehatan RI. Media komunikasi yang digunakan rumah sakit untuk mempublikasikan promosi kesehatan adalah media audio, video (televisi rumah sakit), dan cetak serta penggunaan media baru seperti website, facebook, instagram, dan youtube
Public Relations Marketing Program of Regional General Hospital (RSUD) in Bandung Regency in Building Communication with the Public Renata Anisa; Retasari Dewi; Yustikasari Yustikasari
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.384

Abstract

The development of technology and information accompanied by the growth of the number of hospitals has encouraged the hospital business to become increasingly competitive. Currently, government and private hospitals implement various marketing public relations strategies to build trust, increase loyalty, and build company reputation. The purpose of this study is to describe the marketing public relations program of regional general hospitals in Bandung Regency in building communication with the public. This study uses a qualitative approach with descriptive studies. The data collection techniques used were literature studies, observations, and in-depth interviews. The results of the study show that hospitals implement marketing public relations to build communication with the public. The marketing public relations program implemented by the hospital is health promotion, patient services, special events, and collaboration with external publics. Health promotion is carried out to improve the level of public health. Patient services are provided to serve various queries and consultations from patients. Special events are held in collaboration with third parties such as foundations, communities, and companies. Meanwhile, collaboration is carried out with insurance, companies, and mass media. Digital media and mass media are used to optimize health education to the wider community.
Co-Authors Annisa Dian Sya'baniyah Aurellia, Farley Rafa Binangkit, Mentari Prameswari Ditha Prasanti Evi Novianti Mikha Puan Diandra Preciosa Alnashava Janitra Raisya Wahyuning Maulida Renata Anisa Yustikasari yustikasari yustikasari Yustikasari, Yustikasari Zahwa Putri Rafli