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All Journal Jurnal Manajemen dan Bisnis Visionist International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Signaling Dinamika Journal of Indonesian Economy and Business NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi, Teknologi dan Bisnis Jurnal Signaling
Sri Rahayu
Fakultas Ekonomi Dan Bisnis,Program Studi Manajemen, Institut Bakti Nusantara, Lampung
Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Signaling

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BAGAIMANA START-UP DAPAT BERTAHAN? PERAN KEWIRAUSAHAAN STRATEGIS DAN KAPABILITAS AMBIDEXTERITY UNTUK MENCAPAI KINERJA BISNIS Nabila Kharimah Vedy; Sri Rahayu; Evi Novitasari
Jurnal Signaling Vol 11, No 2 (2022): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v11i2.1280

Abstract

Organizational learning is a learning activity in administrative processes through interaction with the environment that encourages organizations to integrate knowledge better. Through a series of strategies, the development of organizational learning needs to be carried out to provide a competitive advantage for the organization. This study offers strategic entrepreneurship and Ambidexterity capabilities to achieve business performance, which is recognized concepts that can improve business performance, and create competitive advantages for companies and businesses. With the increasing development of technology, companies need to consider ambidexterity capabilities to maintain their competitive edge. Where companies can exploit and explore the opportunities they have to generate innovation and achieve business performance, especially new businesses such as start-ups.
MODEL PENINGKATAN PRODUK BERBASIS RAMAH LINGKUNGAN Sri Rahayu; Nabila Kharimah Vedy; Evi Novitasari
Jurnal Signaling Vol 12, No 1 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i1.1437

Abstract

Environmentally friendly advertising (green advertising) is one of the strategies used by companies in carrying out environmentally friendly marketing. Green advertising is considered an important factor for increasing the intention of environmentally friendly products. But on the other hand, there is previous research which found environmentally-friendly advertising had no role in increasing green purchase intentions. This difference is a research gap that must find a solution to cover the gap. The aim of this research is to find a solution for the research gap between green advertising and purchase intention of environmentally friendly products with environmental knowledge as a mediating variable. Based on previous research studies, stated that environmentally friendly advertising can increase environmental knowledge. Furthermore, environmental knowledge plays an important role in increasing the purchase intention of environmentally friendly products. In other words, environmentally friendly advertising can increase the purchase intention of environmentally friendly products, either directly or indirectly through environmental knowledge. Based on this, a conceptual model can be built to research the purchase intention of environmentally friendly products
Co-Authors Ahmad Ikhwan Setiawan Ajeng Nur Ramadhani Amina Sukma DEWI Annisa Hikmatul Aliyah Annisa Pratiwi Hendraningsih Buchori Buchori Citrawati Jatiningrum David Luhur Pambudi Evi Novitasari Evi Novitasari Evi Novitasari Fauzi Lusy Tunik Muharlisiani Miswan Gumanti Muhammad Suhaidi Nabila Kharimah Vedy Nabila Kharimah Vedy Nabila Kharimah Vedy Sudarwati Sudarwati Susi Sulastri Syaiful Bakhri Tasya Wardani Wulandari Wulandari Wulandari Wulandari